Creative, analytical thinker, with attention to detail, business experience and diverse knowledge in areas related to design, advertising, branding, marketing, packaging, product development and printing 2016 - current. Owner of Biotikos Living Foods and I have franchised the brand to replicate its production and distribution processes in Mexico. We currently have presence in 8 cities in the country.2010 - 2013 Founder and Editor / Revista Enlaces magazine. (Advertising local magazine)2009 - current. General Manager / Cajón de Ideas S. de R.L. de C.V. (Graphic Design Lab)2000 - 2009 Design, advertising and events coordinator at Sony Pictures Mexico1998 - 2000 Studied a Typography Diploma at Universidad Intercontinental, Mexico City1998 - 2000 Design and Advertising Coordinator at Videocine - Warner Bros. Pictures Mexico1991 - 1995 Degree in Graphic Design at Universidad Intercontinental, Mexico City
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General ManagerBiotikos Living Foods Jun 2016 - PresentMexicoBiotikos Living Foods is a fermenting business in Mexico. We produce Kombucha, Kefir and other ferments that help to improve gut health. All fermented products we produce contain probiotics. Our products are selled in Organic Stores located in more than 8 cities in Mexico. Our home office is located in Querétaro México. If you are interested in our brand, there are local licences available!
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General ManagerCajón De Ideas Apr 2009 - PresentOttawa, Ontario, CanadaA Graphic Design lab specialized in corporate image, signs and branding. -
Design & Advertising CoordinatorSony Pictures Entertainment Dec 2000 - Feb 2008-Drove marketing strategy for printed media and outdoor advertising, maximizing opportunities across Mexico through innovative activities.-Coordinated all the advertising campaigns nationwide, searching for the best outdoor spots and vendors in different forms (billboards, bus stop mupis, bridges, metro, fences, BTL…), and I was in charge of media monitoring to acomplish an adequate exhibition during campaigns.-Responsible for the production and distribution of Promotional Items-Developed and executed promotional campaigns and barters for art-circuit films and various events for the rest of the titles, including press conferences, conventions and more than 1,000 premieres at cinemas. -Worked with external suppliers, media representatives, brand managers and commercial partners to coordinate the production and delivery on time of designed materials aligned with brand, project timelines and standards.-Oversaw the transition from physical to digitized materials, as well as the application of key arts to both digital and physical.-Coordinated the creation of designs and original mechanics for different printed materials and publications such as invitations, posters, graphic adaptations, photo sessions, outdoor printed materials, etc.-Participated actively in staff activities such as Premieres, Junkets, Press conferences, Meet & Greets, Retreats, Conventions, Roadshows and Focus Groups. -
Graphic Designer And Advertising CoordinatorWarner Bros. Pictures Feb 1998 - Oct 2000Mexico-Oversaw digitalization of the creation area, transitioning from traditional paste-up design to implementation of digital business models. -Drove marketing strategy for printed media and outdoor advertising, maximizing opportunities across Mexico through innovative activities.-Coordinated all the advertising campaigns nationwide, searching for the best outdoor spots and vendors in different forms (billboards, bus stop mupis, bridges, metro, fences, BTL…), and I was in charge of media monitoring to acomplish an adequate exhibition during campaigns.-Responsible for the production and distribution of Promotional Items-Developed and executed promotional campaigns and barters for art-circuit films and various events for the rest of the titles, including press conferences, conventions and more than 1,000 premieres at cinemas. -Worked with external suppliers, media representatives, brand managers and commercial partners to coordinate the production and delivery on time of designed materials aligned with brand, project timelines and standards.-Oversaw the transition from physical to digitized materials, as well as the application of key arts to both digital and physical.-Coordinated the creation of designs and original mechanics for different printed materials and publications such as invitations, posters, graphic adaptations, photo sessions, outdoor printed materials, etc.-Participated actively in staff activities such as Premieres, Junkets, Press conferences, Meet & Greets, Retreats, Conventions, Roadshows and Focus Groups.
Javier Hernández Barrenechea Education Details
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Post Graduate Diploma -
Graphic Design
Frequently Asked Questions about Javier Hernández Barrenechea
What company does Javier Hernández Barrenechea work for?
Javier Hernández Barrenechea works for Cajón De Ideas
What is Javier Hernández Barrenechea's role at the current company?
Javier Hernández Barrenechea's current role is Graphic Designer.
What schools did Javier Hernández Barrenechea attend?
Javier Hernández Barrenechea attended Universidad Intercontinental, Universidad Intercontinental.
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