Pleshette Johnson Email & Phone Number

• Daily assistance in developing, editing, writing content including articles, photos, and videos for national and international interest using AP writing style;
• Demonstrate outstanding news judgment, generating unique story ideas in a competitive environment;
• Consistently monitor traditional and social media platforms such as AP, THR, Facebook, Twitter and Instagram for breaking and major news events including trends and hot topics;
• Manage a team of external writers including story assignment and editing between 5 to 7 blog posts daily, ensuring quality and accuracy;

• Served as day-to-day client liaison, simultaneously managing several accounts, proactively solved problems and ensuring that goals and deadlines were on track and met;
• Learned best practices for and leveraging comprehensive database to build targeted media lists for campaigns; brainstorming and developed newsworthy media pitches for clients;
• Assisted in the developing and executing communications plans and strategies including writing and distributing a variety of materials including media releases/advisories, message strategy, collateral copy, pitch.
• Built relationships with traditional and online media, securing local and national top-tier coverage including client features in Black Enterprise, Atlanta Business Chronicle and various Sirius XM Radio programs such.
• Helped build and manage comprehensive lists of grassroots marketing contacts and organizations; Conducted grassroots outreach to secure strategic visibility for clients;
• Monitored daily and weekly news feeds and publications, and provide bi-weekly reports of relevant news and trends to enhance the firms intelligence and client initiatives.

Master Of Business Administration (M.B.A.)

Bachelor'S Degree, Communications W/Public Relations

Activities and Societies: PRSSA officer

Associate'S Degree, Business Administration And Management, General