I inspire, educate, and convert entrepreneurs, founders, and established ISVs to build and grow their businesses on the Salesforce Platform.

I spearhead strategic marketing initiatives designed to boost engagement and adoption of our innovative Data Cloud and Einstein Copilot solutions among Admins and Developers.

Leading the day-to-day campaigns activity for the Trailblazer Ecosystem and continuously identifying opportunities for growth and expansion.

The University of Southern California, located in the heart of Los Angeles, is one of the world's leading universities. I was asked to be a Mentor at the USC Marshall Greif Incubator, which accelerates the development of its top student and alumni entrepreneurs.

I co-founded and oversaw the marketing strategy at CARGAMOS, a logistics B2B SaaS and awards winning startup that has become the physical extension of e-commerce through a dense physical network of pick-up and drop-off points strategically located in high proximity nodes in Latin America. With this idea, I have positioned CARGAMOS as a solid project for VCs to invest in, getting the highest seed round ever in LATAM for 14M USD.

Managed the marketing plan for designated cloud products as well as Ingram Micro as a whole. This includes the development of brand and other marketing materials such as digital advertising, website updates, collateral and other sales support tools, that resonate with partners and customers in all languages and markets.Collaborated closely with the Global Cloud marketing team, Ingram Micro marketing managers, and product managers to support and coordinate product launch activities as well as manage the overall product launch calendar. Creating traditional and digital marketing campaigns and drive timely execution of those plans. as well as measuring the effectiveness and return on investment of marketing activities which includes establishing metrics, analyzing results of regional activities, and presenting findings with recommendations to executives.

I was Responsible for setting the strategic digital marketing direction and procedure for NEXT Trucking. Managed the execution of core digital marketing functions and the strategic positioning of the brand. • Led the company’s digital marketing and strategic planning for NEXT Trucking, ensuring that all marketing functions and activities are carefully aligned and support the company’s well-defined creative vision and direction.• Worked in tandem with the Product Team to develop overarching digital marketing strategy and approach, inclusive of social media, SEO/SEM, email marketing and web development.• Utilized and monitored promotions, advertising, media planning, consumer research, multi-tiered communications and social media tools and all other relevant marketing activities to reach various target audiences in the most effective manner possible.• Worked with Senior Management, developed and implemented a long-term digital brand positioning, designed to increase incremental user counts.• Analyzed research initiatives to identify, translate and apply consumer behavioral feedback and market trends to implement effective promotions on social media and other digital channels.• Built and led a team of marketing professionals responsible for the successful execution of the company’s marketing plans and initiatives.• I was ensuring that the digital marketing efforts were translating into measurable financial results through increased customer visits and overall revenue growth.• Developed the Digital Marketing strategy for app downloads, branding and lead generation.• I was in charge of the Content Marketing, Influencers Marketing, link-building, Paid Social, Organic Social, Online Directories and other digital channels.

• Developed Strategies for Digital Marketing (SEO/SEM/SMO), Omni-Channel Solutions and Customer Experience.• Implemented Hubspot, the Marketing Automation Platform.• Monitored progress and health of opportunity pipeline. • Managed the creation and distribution of Digital Content.• Worked with Executives and Project Managers to support consultative delivery needs.• Collaborated with technical architects, developers, UX, QA, project managers to develop and improve processes.•Managed work estimates and budgets for digital strategy deliverables.• Social Paid Media management and pixel tracking.• Designed automation workflows.• Set up the Lead Gen campaigns.

Responsible for leading and executing diverse B2B2C Marketing Campaigns for brand awareness, customer acquisition and e-commerce. Managed a budget over 2M yearly spent for Paid Social Media, SEM and programmatic media towards lead generation campaigns focused on the in-house credit prospects. In charge of coordinating mock-ups and metrics for ad creative tests and landing pages experiments.20% of the web traffic increased YoY after the implementation of the Localized Marketing strategy that I developed and managed.Consolidated weekly e-commerce performance reports, monthly strategic reports for marketing and BI and executive reports for partners and VP’s. After creating the Influencers Marketing Strategy, I increased the Social audience by 300%+, engagements by 70%, Social interactions by 58% and click for Directions by 400%+.

Directed the development, implementation and operation of the Hexpose IT Strategy.

• Managed Digital Operations for all brands by using Teamwork, Salesforce, Jira and more specialized Project Management tools.• Implemented the Localized Marketing strategy and integrated the technology for the proper performance.• Increased the Leads in 37% after the Online Directories optimization.• Managed remote Digital Marketing, Design and Development Teams.• Managed the copywriters/freelancers EN and SP. • Supported SEO/Content Team on KW’s research and tracking, offsite and onsite optimization and content assets research and management EN/SP.

• Managed the Link-building strategy for Carrefour, Makro, Mealia Hotles internationals, Exedia and Monasterio de Piedra with a total budget of 100k Euros a month. • Coordinated the creation of digital content (e.g. website, blogs, press releases and podcasts).• Set KPI’s dashboards and monitor ROI methics.• Monitor SEO/SEM, marketing and sales performance metrics to forecast trends. • Created and managed social media and content publication calendars.• Increased in 40% the inbound links for the overall set of clients.

Responsible for managing the operational plan for a portfolio of Preferred Lodging Partners on a B2B approach. I had interactions with Senior Leaders of Preferred Business Partners. As part of the overall relationship management, I was expected to review partner performance to ensure contractual compliance. Analyze data to report on program performance, partner/program dashboards and scorecards, audit of partner performance in relation to industry and leverage data to identify process improvements to drive servicing efficiencies. The ability to successfully resolve customer service issues was important. Tactical job functions included data entry, problem solving within strict time constraints, presenting data analysis and identifying servicing enhancement opportunities by working as a collaborator to front line sales Team and Marketing Strategic Partnerships.