Edgar Herrera Email & Phone Number

Mexico City, Cdmx, Mx

México

At Budas®, we elevate marketing performance using cutting-edge data science, financial modeling, and market insights.As a Consulting Partner specializing in Digital Marketing Transformation, I lead a team focused on optimizing commercial strategies, evaluating marketing finances, conducting market research, and assessing brand value.A standout project involved collaborating with a top car insurance company to maximize policy sales through digital channels exclusively. By analyzing the digital ecosystem and User Customer Journey, we identified 5 optimization solutions and achieved the annual sales goal of MXN 20 million within the first quarter, surpassing 56% of the annual sales KPI.We've also strategically mapped out the department's digital transformation journey through 3 budget scenarios, ensuring continued leadership in the digital landscape. Our recommendations are already being implemented, driving sustained growth and success for our partners.

México

1. Anahuac University / Engineering School- Program: Product Innovation Design Engineering - Noteworthy Achievements: Successful implementation of Lean Startup Agile, development of Business Plans, and functional MVP prototypes.- Graduates: 95% have successfully joined the professional market and 20% have obtained an honorable mention as the final grade of their bachelor's degree program.- NPS as Instructor: 4.8 out of 5 (Anahuac University Teacher Measurement System) *Proud mentor of Arturo Elias Slim, currently a professional collaborator. 2. Anahuac University / Business Administration & Marketing School- Program: Digital Marketing Ecosystem and eCommerce (Jan. ´19 – Present)- Noteworthy Achievements: In-depth analysis of the digital environment, identification of critical points in Digital Transformation, and certifications in digital tools.- Graduates: 90% have obtained certifications in Google Analytics, Hubspot, or Facebook Blueprint.- NPS as Instructor: 4.6 out of 5 (Anahuac University Teacher Measurement System) Quantitative Results* Average NPS: 4.7 (Anahuac University Teacher Measurement System)* Total Graduates: 10% have launched products as entrepreneurs and 95% have successfully joined the professional market within leader companies such as Henkel, Uber, PepsiCo, The Coca-Cola Company, just to name a few.

México

Alongside BeFocus, I've collaborated in conferences and workshops to drive mindset shifts towards enhanced productivity in businesses and schools. Time boxing, a robust time management model we've employed, showcases remarkable benefits in professional and daily productivity. Studies indicate that disciplined implementation can lead to productivity gains of up to 10X within the first 90 days. This structured approach not only improves work quality but also reduces stress levels, leading to a more balanced and fulfilling work-life dynamic.

México

As the Director of the Digital Command Center at BESO® Agency, implanted within Grupo LALA®, I lead 40 experts across 4 key areas: Digital Strategy, Intelligence, Communication (Digital PR), and Content Creation. With a robust budget of 90 million pesos (equivalent to approximately USD 5 million), solely dedicated to Digital Marketing, we drive impactful strategies for the company's 60-product portfolio.Our achievements speak volumes: we've revolutionized the HUB project process, introducing new roles and goals, and adopting agile practices like Kanban methodology. This overhaul resulted in an 80% increase in client satisfaction, alongside a remarkable 20% reduction in over-service. Our team's occupancy rate stands strong at 95%, a testament to our efficiency and effectiveness in delivering results.

México

As the Director of Operations and Projects at Smartup Digital Circle, my leadership was instrumental in driving transformative projects across our Mexico and Spain offices. I led multidisciplinary teams in areas such as Inbound Marketing, Public Relations, Digital Listening & Customer Care, and Digital Content, ensuring precise deliverables and efficient operations.We harnessed the power of advanced technology tools such as HubSpot, BrandWatch & Vizia, SemRush, and Google Marketing Cloud. These tools enabled us to structure seamless automation and integrations, enhancing our data management, analysis, and campaign execution capabilities.One standout success story was our collaboration with SmartFit, where I managed a monthly budget of MXN 500K for user acquisition. By leveraging our integrated technology approach, we consistently exceeded monthly targets, showcasing our ability to drive impactful results through strategic technology utilization and project management expertise.Notably, our work with sideHouse, a top home developer, yielded impressive results: 3,500 Marketing Qualifying Leads in two months, leading to 600 Sales Qualifying Leads and closing 20 high-value sales worth between $1.5 to $2.5 million each. This success underscores our ability to leverage technology effectively in driving impactful marketing strategies and fueling business growth.

México

AN Global – Digital Innovation Powerhouse Consultancy Services Senior Digital Innovation Consultant - BU AN_Experience | Aug. ´17 – Aug '18 • Brand Strategist (business model and product portfolio).• I am in charge of identifying client pains, define, and design disruptive solutions for their specific needs.• I am also in charge of work plans and proposal development for specific client needs solutions.• Budget allocation and management of $80 thousand USD projects, at least.• AN-In House Design Thinker, company trainer for disruptive mindset. Project: Banorte Car Credit – Automotive credit redesign, we provide a solution starting from the customer journey for its restructuring, in order to obtain a disruptive and profitable product, re defining the allocation of automotive loans and car delivery in at least 48 hours, it is estimated Banorte can obtain an additional 2% of its actual market share, closely to the 3 million car units annually.Project: Squadra Professional Freedom Tech Platform – Business modeling for payroll outsourcing services (brand design, technological and digital platform, full compliance of contracting and payment system between vendors and companies).Project: UNIFIN Towards Digital Transformation – Business and value proposition guardianship for the future evolution of the company.

México

Interbrand – Brand & Business Growth Consulting FirmProject & Account Director - Grouper LatAm I Aug. ´15 – Aug. ´17• I was responsible for project planning and implementation, cost estimation, price setting and definition of internal activities for each department of every designed work proposal.• First account plan developer, qualitative and quantitative, generating better business affinity with our on-going clients.• Project follow-up and client services oriented to full customer satisfaction, in relation to the account plan defined by each one, principal stakeholder relation with senior management (Owners, CEO's, CMO's, VP`s), senior managers and senior directors, as well.• Continuous supervision of deliverables and consulting IB Mx services in every solution of each project we sold.• Regional account grouper director for LatAm region in Mexico, Caribbean, Central America and north region of South America.Achievement No. 1: Based on the account plans, I achieved for the IB Mx office, a 40% increase in total sales in 2016 close to $ 500 thousand USD / $10 million MXNAchievement No. 2: 60% customer retention thanks to high-level customer service and account plans. 30 typical clients, regularly, for the IB Mx office per year, 18 clients were retained with projects of up to two years development thanks to our strategic account & project planning.Achievement No. 3: Thanks to the planning of every account and the excellent standards of customer service, plus the wise execution of each project by the creative and strategy departments, IB Mx office during 2016 won prize as the best brand consulting firm at LatAm region by Brandemia.Achievement No. 4: Special guest speaker for the presentation of the #BGB ’15 &’16 (Interbrand Best Global Ranking)

Mexico

Edelman – Strategic Public Relations Consulting FirmSenior Digital Manager - Grouper LatAm I Jul. ´13 – Aug. ´15• Supervision and mentoring of my team in charge, 30 members, to carry out strategy activities and execution of digital projects for clients in Mexico, Central America and South America.• Development, planning & execution of digital brand strategies, digital assets and linking activities between multichannel and omnichannel ecosystems.• SOW (Scope of Work) planning & implementation of our global cliets throughout the region.• Digital trainer for in house journalists team specializing in public relations Edelman MxAchievement No. 1: Organic sales increase business of 60%, equivalent to 100 thousand USD / 2 million MXN; annual total for 1.2 million USD / 24 million MXN.Achievement No. 2: Active member of the global team of digital strategists "Global Knowledge Management" '13 to '15Achievement No. 3: Guest speaker during the presentation of the GES by Edelman Global (Global Entertainment Study) '14 & '15

México

Träfika – Digital Marketing AgencySenior Account Director - Grouper LatAm I Dec. ´10 – Jul. ´13• Supervision and mentoring of my team in charge, 15 members, to carry out strategy activities and execution of digital projects for clients in Mexico, Central America and South America.• Development and planning of digital brand strategies, in social media for positioning and brand value construction.• Planning, development and execution of the digital strategic plan for FoxSports, coordination and collaboration of internal teams in USA, Argentina, Brazil and Mexico.Achievement No. 1: Positioning No.1 in engagement for FoxSports social media channels (8.9% of Engagement Rate vs. competitors) Achievement No. 2: Trending topics, on a regular monthly basis, on Twitter for: #NflxFOX #ChampionsxFOX #TheWalkingDead # F1xFOXAchievement No. 3: Short List Cannes for Renault Mexico (Havas Digital - Träfika development for Kango digital app)

México

Códice is a Digital Marketing & Google Tools Specialists – Google Certified Agency My Account responsibility was: Suburbia, Liverpool & VIPS supporting this brands on it`s digital activites for social media, web design and optimization, also demand lead generation for digital assets, as a part of the strategic department inside Codice.

México

I was responsible for a BPR (Business Process Reengineering) in order to define solution for the low efficencies on the last stage of BeyondIt product development, at the same time a took part on different projects as a senior consultant on brand packaging implementation; on NBC`s brands for example: PowerAde, Ciel, Gladiator, Jugos del Valle.

Mexico

M.B.A. Master Of Business Administration, Business & Economics

Graphic Design Bachelor Degree, Graphic Languaje