Daniela Herrera López Email & Phone Number

- User experience design at Ueno Bank, the first digital bank in Paraguay. Work on the flow of Duo card users (Debit and Credit).- Analyzing the conversion funnel, detecting error cases and performing heuristic analyzes to increase the client portfolio.- Design the Duo cards and Vending Machines contracting flow, focused in the UX and business objetives.- User experience product design for payment media flows. (QR Payments and NFC Payments).- Digital signing of contracts.

Argentina

- Teaching research methodologies that contemplate the epistemological construction of the object of study and its coherence with the strategies of obtaining and analyzing data in a permanent dialogue between the empirical base and the theory.- Providing tools to develop oral and written communication skills of reflective work.

Autonomous City Of Buenos Aires, Buenos Aires Province, Argentina

- Design of user experience in the shipping logistics team of the most important e-commerce company in South America. Work on the userflow of applications, interactions, and work processes, achieving an excellent final result.- Lead investigations of logistics workflows in different countries, conducting interviews, shadowing, user journeys, usability tests, prototypes and metric analysis to detect findings and iterate proposals that add greater value to the user experience.- Development of UX techniques that cross-impact all areas of the company, end users, buyers, sellers, stakeholders and more.

Buenos Aires Y Alrededores

For clients in the financial sector: BBVA Bank- Design of products and services focused on solving the needs of users and the business following the estimated planning for each project.- User-centered interaction design.- Design of native applications (Android and iOS).- Research with qualitative and quantitative methodology, guerrilla test, usability test, defining times to process data and draw conclusions.- Benchmarking analysis and flow mapping.- Design process based on Userflow, Information Architecture.- Validation with Card Sorting analysis.- Design of wireframes in low, first instances in media and interactive prototypes in high fidelity.- Creation of Storyboards: Script and history for tests with users.- Mood board creation.- UI Kit design.- Analysis of compliance with usability principles based on heuristic evaluations.- Analysis of metrics complemented with A/B Testing.- Development of projects with Agile Methodologies.

Buenos Aires, Argentina

- Design of products and services focused on solving the needs of users and business following the estimated planning for each project by implementing Agile Methodologies.- Qualitative and quantitative research, guerrilla and usability tests, heuristic evaluations, metrics analysis complemented with A/B Testing.- Flow mapping, benchmarking, information architecture analysis and validation with Card Sorting.

Buenos Aires, Argentina

- Design and execution of publication schedule for social networks.- Content design for e-mail marketing campaigns. - Design of digital and printed pieces.- Content management for the website and application of Martina Di Trento.- Administration and control of database.- Generate digital communication to establish relationships with the Martina community, customers and users interested in the brand.- Manage the internal and external communication of the company interacting proactively with the systems, sales and commercial area.- Digital marketing.- Software: Adobe InDesign, Adobe Photoshop, Adobe Illustrator, Adobe Premiere, Microsoft Office.

Anzoátegui, Venezuela

- Graphic and Web Design, Corporate Identity, Branding, Logos, Flyers, Banners, Notices, Graphic Material for Social Networks RRSS, Material POP.- Illustrator: Caricatures, Characters, Vectors, Comic, Illustrations for Social Networks RRSS.- Community Management: Research, Writing and preparation of content for Social Networks RRSS.- Organization of Social Events: Conferences, Courses and Workshops, Concerts, Social Events.- Software: Adobe Photoshop, Adobe Illustrator, Adobe Premiere, Microsoft Office, HTML, CSS, Bootstrap, metodologías Agile, Scrum.

Anzoátegui, Venezuela

- Graphic Design Analyst in Public Affairs Management.- Research and development of Internal Notes (Informative, Press, Interest) of the company.- Design and layout of Internal Notes (Informative, Press, Interest) of the company.- Protocol of internal events of the company.- Interviews at internal company events.- Software: CorelDraw X8, Adobe Photoshop, Adobe Illustrator, Adobe Premiere, Microsoft Office.

Bachelor'S Degree, In Business Design And Communication

Business training, administration, human resources, management and strategies, driven towards the creation of companies.

Ux/Ui Design, User Experience And User Interface Design

- Analysis and improvement of all aspects involving the User Experience of digital products. - Create and iterate project from an MVP.

Web Designer, Development Of Web Pages, Digital, Multimedia Content And Computer Resources

- Prototype a WEB site. - Layout a WEB with HTML and CSS following the best practices. - Create Animations with CSS. - Manage SASS.

Enterprise Design Thinking Practitioner, Research And Development Management, Ibm - Servicios Y Tecnología De La Información

Activities and Societies: Enterprise Design Thinking is IBM's approach to applying design thinking at the speed and scale that a modern.

English, English

Web Developer, Development Of Web Pages, Digital, Multimedia Content And Computer Resources

- Javascript, AJAX, JQuery, DOM, Flow control, Functions, Objects, Patterns, Events. - Create dynamic websites and modern web.

Graphic Designer, Graphic Designer