I am currently working as a consultant specializing in digital strategy and product development. I collaborate with various clients to define business objectives, enhance digital experiences, and implement innovative solutions that drive growth. My focus is on helping organizations navigate digital transformation, optimize product roadmaps, and achieve strategic goals through tailored solutions and best practices.

Professor of the Artificial Intelligence Module in the Master’s Program in Corporate Communication, Politics, and Lobbying

As the Chief Product Officer at Prensa Ibérica, I am responsible for overseeing all digital products of the largest media property in Spain, which includes more than 30 newspapers, magazines, and e-commerce sites. I lead a talented team of product managers, product designers (UX, UI, Web Development, and Mobile), and developers to define and execute the product vision, strategy, user experience, websites, mobile apps, and design system for the group.My responsibilities encompass a wide range of critical areas: • Product Vision and Strategy: Defining and executing the overall product vision and strategy for the group’s diverse digital portfolio. • User Experience and Design System: Enhancing user experience and maintaining a cohesive design system across all products. • Team Leadership: Leading a talented team of Product Managers and Product Designers (including UX, UI, and front-end web development). • Technical and Web Development Expertise: Leveraging my extensive technical background and web development experience to ensure robust and scalable product solutions. • Product Management and Design: Applying my deep knowledge in product management and product design to drive innovation and deliver high-quality digital experiences.The Prensa Ibérica media group comprises over 30 local, national, and sports newspapers, along with several thematic magazines in fashion, travel, motors, and more. Our portfolio also includes classified and e-commerce sites.Key publications and sites include: • Newsrooms: El Periódico, Diario Sport, La Nueva España, Faro de Vigo, La Información, Levante EMV, El Día, Superdeporte, among others. • Magazines and Others: Revista Viajar, Revista Woman Madam Figaro, Información, Iberanuncios, Casa Gourmet, and more.Explore our complete directory at Prensa Ibérica Directory: https://www.prensaiberica.es/directorio-general/

In my role as Product and Technology director, I was responsible for defining and transforming product processes for the various ticket verticals on the site. This hybrid role combines the responsibilities of both a CPO and a CTO, encompassing several key areas: • User Experience (UX): Optimization and continuous improvement of user experience. • Front-end and Back-end Development: Leading comprehensive site development, ensuring seamless integration between user interfaces and backend infrastructure. • Information Technology and Data Architecture: Designing and managing data architecture to ensure system robustness and scalability. • AWS and DevOps: Implementing and maintaining cloud solutions using AWS, and adopting DevOps practices to enhance development team efficiency and collaboration. • Agile Methodologies: Introducing and consolidating agile methodologies locally to foster a culture of continuous improvement and rapid response to market needs. • Marketing and Verticals Strategy: Providing strategic advice on marketing and on defining and developing new business verticals.Additionally, I am part of the management team, contributing to strategic decision-making and ensuring alignment of technological and product objectives with the company’s overall vision.

As an Associate Professor, I taught a course on Product Discovery, focusing on the key methodologies and strategies to identify and validate new product ideas. Throughout the academic year, I covered essential aspects such as user research, market analysis, hypothesis testing, and iterative development. This course provided students with practical tools and frameworks to enhance their product management skills and effectively drive innovation.

Product and marketing director, responsible for the definition and implementation of new global products and services, including eBay Loyalty platform (eBay Rewards, eBay Extra), new SMB onboarding platform (Always Open on eBay), new simplified selling process (eBay's assisted selling), Ventaexpress, eBay Plaza, among others.Ownership of PnL, Strategy, Marketing, and Operations of the products.

Managed marketing, strategy, and local country projects, including the launch and adoption of the eBay mobile app in the region. This involved overseeing regional marketing efforts, developing strategic initiatives, and coordinating projects to ensure successful app deployment and user engagement across multiple countries.

Led the product launch of eBay Classifieds in Spain, Italy, Germany, and the US, defining the product vision and strategy for platforms including eBay Anuncios & LoQUo (Spain), eBay Annunci & Kijiji (Italy), eBay Kleinanzeigen (Germany), and eBay Classifieds (US). This initiative was a crucial part of what later became the eBay Classifieds Group, which was sold to Adevinta in 2019 for over $9 billion. https://investors.ebayinc.com/investor-news/press-release-details/2020/Adevinta-to-Acquire-eBay-Classifieds-Group-to-Create-the-Worlds-Largest-Online-Classifieds-Company/default.aspx

Led the online marketing efforts in Spain, overseeing the team, strategy, budget, and operations for paid search, SEO, social media, affiliate marketing, and partnerships. Responsible for coordinating online marketing strategies, tactics, innovation, and best practices across multiple countries, ensuring a cohesive and effective approach to digital marketing initiatives.

At Netthink, Carat, iProspect, and NTBuscadores (now known as Dentsu Aegis), I was responsible for defining and implementing digital strategies for agency clients. This included comprehensive management of SEO, Paid Search, Affiliate Marketing, CRO and performance marketing strategies to enhance online visibility and drive user engagement.