Mike Herrick Email and Phone Number
Dallas, TX, US
Mike Herrick's Location
Dallas, Texas, United States, United States
Mike Herrick's Contact Details
Mike Herrick work email
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Mike Herrick personal email
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Mike Herrick phone numbers
About Mike Herrick
➡️ I am a Senior-Level Operational Leader recognized for simplifying and delivering process direction that is consumable and understandable at every level. Additionally, I’m a knowledgeable go-to resource to clients, peers, and key decision-makers. ➡️ My background includes building and strengthening relationships with peers, key stakeholders, and C-suite leaders, and valued as a trusted advisor delivering business solutions that achieve results, surpassing expectations. I’m a talent developer extracting employees' true potential through comprehensive training. I’m comfortable demonstrating self-reliance and resourcefulness to establish systems and develop processes where little to none exists.☛ Key Skills ☚ ✦ Project Management ✦ Agile Thinking✦ Account Management✦ Process Improvement ✦ Problem Solving ✦ Business Operations ✦ SaaS Integration ✦ Technology Integration✦ Program Management✦ Strategic Planning ✦ Relationship Management✦ Public Speaking
Mike Herrick's Current Company Details
Alta Peak Holdings
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Director of Systems and Operations
Dallas, TX, US
- Website:
- altapeakroofing.com
- Employees:
- 12
Mike Herrick Work Experience Details
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Director Of Systems And OperationsAlta Peak HoldingsDallas, Tx, Us
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Director Of Systems & OperationsAlta Peak Holdings Aug 2024 - PresentAventura, Florida, United States
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Director Of IntegrationColumbia Home Services Jul 2024 - Aug 2024Dallas-Fort Worth Metroplex -
Integration & Implementation - ConsultantSelf-Employed Apr 2023 - Aug 2024United StatesIn this contract role, I provide services that relate to functionality of ServiceTitan. This includes basis best-practices as well as set-up and exporting to various accounting platforms such as QuickBooks, Sage/Intact and NetSuites. This also includes creating and scheduling automated reports to highlight KPIs or user compliance.*Contract references available upon request
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District ManagerTake 5 Oil Change Dec 2023 - May 2024Manage and oversee multiple locations within the designated district• Ensure that all locations are staffed with competent and well-trained employees who deliver exceptional customer service• Implement and enforce standard operating procedures to maintain consistency in service quality and operational efficiency• Conduct regular audits of location operations to ensure compliance with company standards, policies, and procedures• Develop and implement marketing strategies to increase customer traffic and revenue growth• Provide leadership and mentorship to location managers and staff to promote a positive work environment and foster employee development• Monitor and analyze financial performance metrics to identify areas for improvement and develop plans to increase profitability• Ensure that all locations adhere to local, state, and federal regulations governing the industry -
Director, Systems & IntegrationRoyal House Partners Nov 2021 - Apr 2023Dallas-Fort Worth MetroplexI employed analytical capabilities to vet each acquired business from a personnel, facility, and technology adaptation perspective and initiate appropriate adjustments. I champion all integration phases for ServiceTitan (a home services SaaS platform) from discovery to a predetermined go-live date. I coached office support staff and customer-facing technicians on all facets of ServiceTitan before and after the go-live date. I interfaced with outside vendors (Trane Technologies, American Standard, April Aire, etc.) to maintain the costing feature of ServiceTitan.𝐊𝐞𝐲 𝐀𝐜𝐜𝐨𝐥𝐚𝐝𝐞𝐬➥ Orchestrated and initiated the establishment of 3 vital SaaS platforms (ServiceTitan, ExponentHR, and Sage/Intacct) at 15+ acquired businesses for 9 months. ➥ Enhanced profitability and productivity by establishing a cost-based services and equipment pricing model. ➥ Formulated a playbook for implementation regarding the new acquisitions, which was an 8 to 12-week implementation.➥ Performed training with the local teams to enable them to run their new systems and processes confidently and efficiently. -
Account ManagerDealer Industries Feb 2021 - Nov 2021Dallas-Fort Worth MetroplexI administered all facets of account management for 40+ accounts generating $1.5M+ per annum in Fort Worth and the surrounding cities. I conducted presentations to various automotive dealership personnel to service managers regarding the value proposition and profit potential for Bardahl Preventative Maintenance (PM) Program. I issued weekly performance reports to accounts enrolled in the PM Program and held conversations with dealership team members. I followed up with automotive service technicians regarding additional training and confirmed the functionality of equipment to perform services safely and efficiently. 𝐊𝐞𝐲 𝐀𝐜𝐜𝐨𝐥𝐚𝐝𝐞𝐬➥ Onboarded and trained service advisors on the products, benefits, and selling techniques of the Bardahl PM Program.➥ Employed NetSuite and Excel to produce internal reports used for peers and clients, which received adoption by others performing the Account Manager role. -
Manager Of Systems And IntegrationContract Oct 2020 - Jan 2021Dallas-Fort Worth Metroplex
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Operations Director & Business Development ManagerAutec Car Wash Systems Nov 2019 - Sep 2020Statesville, North CarolinaI relocated from Dallas/Fort Worth to Statesville, NC, during the pandemic to monitor daily operations. I investigated legacy procedures and documentation from current team members while preserving a favorable profile. I vetted the existing distributor network to make appropriate recommendations regarding gaps affecting the overall relationship. I investigated potential sites to assess land acquisition costs, zoning requirements, demographics, and building and equipment costs needed to run a proforma and determine ROI. -
Operations DirectorStarwood Motors Dec 2016 - Nov 2019Dallas/Fort Worth AreaI conveyed managerial strengths to manage 30-40 employees and daily operational efforts involving outfitting stock inventory, custom builds, service and repair, and applying Starwood’s Signature Finish. I supervised marketing initiatives and special events such as Wheel’n 4 Warriors and Toys for Troops. 𝐊𝐞𝐲 𝐀𝐜𝐜𝐨𝐥𝐚𝐝𝐞𝐬➥ Focused on results to optimize the workforce by balancing in-house and outsourced needs. ➥ Demonstrated ingenuity to develop a technician flag hour platform to control costs better and retain consistency within small- and large-scale custom builds and daily traditional service productivity. ➥ Facilitated implementation of a new pay system that refined the pay rate based on the standard time, which enabled the company to manage costs and make the workforce highly productive. ➥ Finalized the prep and built process for 9 vehicles for the Las Vegas annual Specialty Equipment Market Association (SEMA) event. -
Account Director And Nascar LiaisonZak Products Oct 2014 - Dec 2016Dallas/Fort Worth AreaResponsible for managing and overseeing all of the automotive fluid maintenance needs of franchise and independent car dealerships in Illinois, Indiana, Georgia, Nebraska and Texas• Develop, maintain and execute fluid maintenance programs including training of service advisors and technicians on sales techniques, product knowledge and equipment use • Analyze historical data to determine and make recommendations at to which accounts would benefit from a re-launch strategy to include training of service advisors and technicians• Develop comprehensive sales training and presentation materials to be used both internally and externally• Work with internal team members and external agencies in the development of creative material• Filled role of internal Customer Success Manager (CSM) with each portfolio's key stakeholders including General Managers, Office Managers and Regional Controllers.• Coordinate all efforts of ZAK's involvement with NASCAR• Execute all assets of partnership between NASCAR and ZAK Products, including NASCAR Technical Institute• Coordinate weekly activation of weekly race assets as they relate to entertaining customers and potential customers at NASCAR tracks across the United States• Execute all marketing and supply efforts for over 25 NASCAR teams and ZAK Products• Negotiate product sponsorship agreements with individual NASCAR teams including company exposure on team assets and reciprocal exposure on ZAK assets• Work with third party sports agencies representing teams and drivers -
Business Acceleration Manager For Nexemo.ComZak Products Jan 2014 - Oct 2014Dallas/Fort Worth AreaResponsible for all aspects of the functionality of Nexemo.com, an on-line portal that allows the automotive industry to take advantage of supply chain optimization. • Managed over 9,000 SKUs on a daily basis thru Magento• Interacted daily with industry professionals across the United States to create a robust on-line portal• Presented ZAK Products chemicals and solutions to customers and potential customers on daily basis • Negotiated with vendors for additional products based on demand and other key metrics• Coordinated all marketing and supply efforts for over 25 NASCAR teams and ZAK Products
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Interim General Manager (Celebrity Car Wash & Maintenance Center)Zak Products Jul 2013 - Jan 2014Flower Mound, TxContracted position to analyze, recommend and facilitate change in the daily operations of a car wash and vehicle repair facility. This included developing a labor model, a marketing plan and improving systems and processes as they relate to the functionality and profitability of the facility. • Developed and executed promotion that generated a customer database of 1200• Created monthly e-mail campaign distributed to database • Increased Facebook likes by 20 percent in two months(Transitioned to ZAK Products at the request of ownership)
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Vice President Of Strategic InitiativesHooters Of America, Llc Jan 2012 - Jul 2013Dallas/Fort Worth AreaDeveloped and executed national and company-owned store marketing, promotions and PR campaigns. This involved direct reports as well as third party vendors and agencies.• Facilitated placement of $2M+ in national media on such networks as ESPN, ESPN2 and FOX• Led grassroots marketing efforts in 192 company-owned locations by focusing on community involvement and local media placement• Developed and executed national customer-loyalty programs and contests• Managed $6M annual gift card program via in-store, third-party vendors and on-line sales• Managed $2M annual billboard campaign in more than 25 states• Played a key role in bond presentations and securing $180M to fund the purchase of Hooters of America and Texas Wings, Inc. Key Accomplishments- Created national on-line gift card program- Increased national contest participation 300 percent over previous year - Managed nationwide creative change on 60 billboards within a two-day window- Developed and executed 2013 National Wing Eating Championship in eight cities and the International Championship in Clearwater, Florida -
Executive Vice PresidentTexas Wings Jul 2006 - Jan 2012Dallas/Fort Worth AreaResponsible for the operations and marketing for the largest Hooters Restaurants franchisee with 41 Texas locations, grossing nearly $116M in sales and serving more than 8M customers annually. • Supervised 21 direct reports and nearly 3,000 statewide employees • Direct reports included Marketing, IT, Legal, Human Resources, Training, Accounting, and Payroll• Managed $2.5M state marketing/ad budget that filled in gaps in national marketing program Key Accomplishments- Retained all duties of VP of Marketing in addition to operational responsibilities of Executive VP- Participated in the opening of 32 units throughout tenure, five of which were within a 13-month span, the fastest growth of any Hooters franchisee- Created daily company-wide communication program, "Jumpstart Note" distributed to all 41 locations for daily alignment- Led team to reopen 10 of 11 locations in Houston area, despite disruption of utilities, manpower and supply chain during Hurricane Ike. Several locations were open within 12 hours, all within a week. Mobilized catering unit from which we fed the first responders and support personnel- Instrumental in the development of an internal audit program that audited KPIs including health, fiscal responsibility, marketing, and human resource requirements- Served on International Business Council and International Marketing Board that addressed the business/marketing needs of the franchise community (elected by franchisee community)- Member, International Food Committee that directed the culinary direction. Best practices of Texas Wings often adopted as they related to menu specifications (elected by franchisee community) -
Vice President Marketing/OperationsTexas Wings May 2003 - Jul 2006Dallas/Fort Worth AreaResponsible for the marketing/advertising efforts throughout Texas with a $2.5M budget. • Supervised up to 14 direct reports responsible for the local store marketing efforts of up to 45 locations.• Created emphasis on grassroots marketing by establishing five-mile radius programs for each location• Budget responsibilities included outdoor, radio/TV, sport sponsorships (NFL, NBA and MLB), and various other sponsorships, including Nancy Lieberman Foundation, MS Society, and other charitiesKey Accomplishments- Developed Hoop Fever, Top Off Tank, and Passport promotions to drive traffic over sustained periods and promoted customer loyalty. Realized top lines sales increase of 8 to 12 percent- Developed system by which each location excelled in grass roots marketing with "winging" and weekly fishbowl drawings generating over 4,000 contacts per week- Instrumental in the development and implementation of Hooter's 20-Year Anniversary, which was held across the United States in 2003
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Marketing DirectorTexas Wings Jan 1999 - May 2003Dallas/Fort Worth AreaDeveloped, trained and supervised regional marketing managersNegotiated sponsorship of various professional teams and charitiesPlanned and executed state budget as well as regional marketing budgetsCoordinated all marketing efforts between Texas Wings and the Hooters of America, the franchisor
Mike Herrick Skills
Marketing
Sales
Team Building
Franchising
P&l
Hospitality
Hiring
Customer Service
Management
P&l Management
Customer Satisfaction
Inventory Management
Retail
Leadership
Marketing Strategy
Sales Management
Customer Retention
Training
Operations Management
Budgets
Forecasting
Advertising
Market Planning
Sales Operations
Event Management
New Restaurant Openings
Budgeting
Employee Training
Time Management
Purchasing
Account Management
Automotive
Sponsorship
Food
Merchandising
Inventory Control
Catering
Food And Beverage
Restaurants
Automotive Aftermarket
Food Service
Income Statement
Restaurant Management
Multi Unit
Franchise
Field Marketing
Project Planning
Multi Unit Management
Multi Unit Operations
Multi Unit Leadership
Decision Making
Nascar
Auto Racing
Fitness Industry
Indoor Cycling
Mike Herrick Education Details
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Marketing
Frequently Asked Questions about Mike Herrick
What company does Mike Herrick work for?
Mike Herrick works for Alta Peak Holdings
What is Mike Herrick's role at the current company?
Mike Herrick's current role is Director of Systems and Operations.
What is Mike Herrick's email address?
Mike Herrick's email address is mi****@****ers.com
What is Mike Herrick's direct phone number?
Mike Herrick's direct phone number is +121466*****
What schools did Mike Herrick attend?
Mike Herrick attended Texas Tech University.
What are some of Mike Herrick's interests?
Mike Herrick has interest in Automotive, Nascar, Training, Music, Product Demonstration, Competitive Bicycling, Off Road Racing.
What skills is Mike Herrick known for?
Mike Herrick has skills like Marketing, Sales, Team Building, Franchising, P&l, Hospitality, Hiring, Customer Service, Management, P&l Management, Customer Satisfaction, Inventory Management.
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Mike Herrick
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Mike Herrick
Columbus, Oh
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