Event Marketing Assistant Manager
CurrentMain project: EVA Air marathon, German Christmas Market.-leading and ensuring the success of all event preparations and executions.-Build and develop strong relationships with stakeholders across the event, in particular the advertising agency, event execution company, sponsors, public sectors and the other business associates.-Oversee the development, design and execution of all event themes, brand and creative journey elements, and ensure all in line with objectives and overall event strategy.-Managing the creation and delivery of compelling marketing campaigns across various channels. E.g. owned media, paid media, billboard.- Coordinating with PR team and social media team to ensure consistent brand messaging and to manage brand reputation-Review results and causes of significant variances.Side project: -TTE/ITF: Participate and execute annual TTE/ITF, aligning with online and offline tourism fair, partnering with sales and distribution channels to align marketing strategies with sales objectives-Cross industry cooperation with golden horse prize, Taipei marathon and department store, etc.-Being a host/ presenters on the travel fair, business banquet and internal year-end party.
