Herschel Chalk is recognized internationally as an influencer in the areas of personal branding, leadership development, marketing campaigns, organizational expansion and corporate launch strategies. He is an entrepreneur and bridges many disciplines as a coach and consultant to various organizations and small businesses as Founder and Managing Director of Niche Marketing Strategies and Co-Founder of The Xochitl Project. He is a trainer, blogger and newspaper columnist. Having spent the greater part of the past decade generating innovative and breakthrough ideas Herschel has been widely recognized for his success in building and implementing various programs and initiatives with the across multiple sectors.Prior to founding Niche Marketing Strategies, Herschel was Senior Marketing and Research Manager with LaVERDAD Marketing and Media, an award winning Hispanic owned and certified minority business that quickly became one of the largest and most recognized names bringing ethnic consumer insights and marketing strategies to Fortune 1,000 companies with a clientele including Procter and Gamble, Toyota, State Farm and Cintas. Most recently nationally recognized as minority business of the year. Previously, he also worked in government relations and strategy with the California Legislature. In each role, Herschel has won praise for building coalitions and widespread support among a common strategy. Herschel holds a BA in Political Science and Spanish, Certification in Paralegal Studies, and pursued a MA in International Affairs from Georgetown University, Washington, DC, and now serves as the scholarship chair in the Ohio region for his beloved alma mater. In addition to being a 15-year Army Veteran in his spare time Herschel enjoys being a private pilot, skydiving, running and yoga.