David Herscott Email and Phone Number
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A digital marketing pioneer & entrepreneur with three decades of experience. A high energy executive with the unique ability to inspire team members to produce unparalleled results that drive revenue and build long term value. Core Capabilities: B2B SaaS marketing, sales development, digital transformation, online customer acquisition, full funnel marketing, paid media, SEO, affiliate marketing, CRO and marketing analytics.
Art Center Canvas Software
View- Website:
- artcentercanvas.com
- Employees:
- 2
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Chief Marketing OfficerArt Center Canvas Software Sep 2024 - PresentPhiladelphia, Pennsylvania, United StatesDiscover the most comprehensive software platform and support services for Arts Education Centers worldwide.
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AdvisorFrom The Future Sep 2024 - PresentPhiladelphia, Pennsylvania, United StatesAdvisor to CEO and Executive Leadership Team. -
Managing PartnerFrom The Future Mar 2020 - Aug 2024Philadelphia, Pennsylvania, United StatesDigital agency driving brand growth through media, SEO, content and data.
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PrincipalRumford Advisors 2011 - PresentGreater Philadelphia AreaAdvisor to, and Investor in, Martech startups:1) Adaptly (acquired by Accenture) - Manage data-driven campaigns across digital platforms2) Aggero (active) - Transforming social media video content into actionable insights3) Attrakt (shuttered) - Full funnel advertising platform for performance marketers4) Clickvoyant (active) - Analytics agency backed by AI 5) Retrofit Energy (shuttered) - Online lead generation marketplace for PACE financing
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Founding PartnerHouse Of Kaizen 2010 - 2015New York, NyProduct, marketing, and data professionals who test and learn to optimize recurring-customer experiences.Highlights:- Launched the Subscription & Membership Marketing Practice, growing practice revenue to $3+ million annually- Managed all North American new business activity, signing 2 Fortune 500 clients, among others- Negotiated the Netx / WebLiquid merger (and re-launched the merged entity as House of Kaizen), bringing together two of the leading independent performance marketing agencies to form a global category leader -
Svp, EcommerceAdvanta Bank Corp. 2007 - 2009Greater Philadelphia AreaAdvanta Bank was the third largest issuer of small business credit cards in the U.S. with over one million customers nationwide prior to its filing for bankruptcy during the peak of the great recession in 2010. At Advanta I functioned in two capacities:1) SVP, Co-lead of E-commerce: responsible for the bank’s digital marketing strategy, customer acquisition and customer retention initiatives.2) SVP, Co-lead of High-Value Customer Segment: Implemented innovative strategies to increase customer loyalty and share of wallet. Highlights:- Optimized online marketing and acquisition channels (paid search, SEO, affiliate, display, social media and conversion rate optimization), resulting in an increase of online revenue of 30% and online acquisitions of 50%- Overhauled customer service and improved customer satisfaction by 25%, rebranded the high value segment and implemented a number of strategies to achieve a customer-centric culture- Managed an internal team of 40, two agency relationships, and multiple vendors -
Co-Founder & PresidentMea Digital 2000 - 2007Greater San Diego AreaCo-Founder and President of MEA Digital, a top 50 digital agency, acquired by Advanta in 2008. Agency services include: digital strategy, online media (display, paid search, SEO, social and affiliate), content marketing, CRM, email & marketing automation, conversion rate optimization, and custom web & E-commerce development for global brands such as: Oakley, Ray-Ban, Toshiba, Callaway Golf, Mitsubishi, Kyocera and Omega, among others.Highlights:- Brought in over $18 million in new business revenue- Developed strategy & consulting practice that lead to over $190 million in client revenue- Built award winning online media team that managed $20+ million in annual media spend- Hired and managed a team of 40+ -
Marketing DirectorMp3.Com 1999 - 2000 -
Senior Manager Product MarketingCdnow.Com 1997 - 1999
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Account ManagerModem Media 1995 - 1997
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Traffic ManagerIngalls Quinn & Johnson / Bbdo 1990 - 1993
David Herscott Skills
David Herscott Education Details
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Marketing/Marketing Management, General
Frequently Asked Questions about David Herscott
What company does David Herscott work for?
David Herscott works for Art Center Canvas Software
What is David Herscott's role at the current company?
David Herscott's current role is CMO at Art Center Canvas Software. Advisor at From the Future..
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What schools did David Herscott attend?
David Herscott attended Boston University, The University Of Connecticut, The Rivers School.
What skills is David Herscott known for?
David Herscott has skills like Affiliate Marketing, Sem, Digital Marketing, Online Advertising, Mobile Marketing, Ppc, Interactive Marketing, Digital Strategy, Email Marketing, Web Analytics, E Commerce, Seo.
Who are David Herscott's colleagues?
David Herscott's colleagues are Yosef Serkez, Albert Cahana, Yosef Serkez, Kathleen Lewis.
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