David Herscott Email & Phone Number

Philadelphia, Pennsylvania, United States

Discover the most comprehensive software platform and support services for Arts Education Centers worldwide.

Philadelphia, Pennsylvania, United States

Advisor to CEO and Executive Leadership Team.

Philadelphia, Pennsylvania, United States

Digital agency driving brand growth through media, SEO, content and data.

Greater Philadelphia Area

Advisor to, and Investor in, Martech startups:1) Adaptly (acquired by Accenture) - Manage data-driven campaigns across digital platforms2) Aggero (active) - Transforming social media video content into actionable insights3) Attrakt (shuttered) - Full funnel advertising platform for performance marketers4) Clickvoyant (active) - Analytics agency backed by AI 5) Retrofit Energy (shuttered) - Online lead generation marketplace for PACE financing

New York, Ny

Product, marketing, and data professionals who test and learn to optimize recurring-customer experiences.Highlights:- Launched the Subscription & Membership Marketing Practice, growing practice revenue to $3+ million annually- Managed all North American new business activity, signing 2 Fortune 500 clients, among others- Negotiated the Netx / WebLiquid merger (and re-launched the merged entity as House of Kaizen), bringing together two of the leading independent performance marketing agencies to form a global category leader

Greater Philadelphia Area

Advanta Bank was the third largest issuer of small business credit cards in the U.S. with over one million customers nationwide prior to its filing for bankruptcy during the peak of the great recession in 2010. At Advanta I functioned in two capacities:1) SVP, Co-lead of E-commerce: responsible for the bank’s digital marketing strategy, customer acquisition and customer retention initiatives.2) SVP, Co-lead of High-Value Customer Segment: Implemented innovative strategies to increase customer loyalty and share of wallet. Highlights:- Optimized online marketing and acquisition channels (paid search, SEO, affiliate, display, social media and conversion rate optimization), resulting in an increase of online revenue of 30% and online acquisitions of 50%- Overhauled customer service and improved customer satisfaction by 25%, rebranded the high value segment and implemented a number of strategies to achieve a customer-centric culture- Managed an internal team of 40, two agency relationships, and multiple vendors

Greater San Diego Area

Co-Founder and President of MEA Digital, a top 50 digital agency, acquired by Advanta in 2008. Agency services include: digital strategy, online media (display, paid search, SEO, social and affiliate), content marketing, CRM, email & marketing automation, conversion rate optimization, and custom web & E-commerce development for global brands such as: Oakley, Ray-Ban, Toshiba, Callaway Golf, Mitsubishi, Kyocera and Omega, among others.Highlights:- Brought in over $18 million in new business revenue- Developed strategy & consulting practice that lead to over $190 million in client revenue- Built award winning online media team that managed $20+ million in annual media spend- Hired and managed a team of 40+

Ms, Marketing/Marketing Management, General

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