Key responsibilities include developing and executing deep link/QR code strategy growth plans; delivering high-quality client experiences; increasing end consumer engagement with URLgenius; representing the clients' needs on the roadmap; instilling a client centric culture; and progressively motivating team members accordingly.

Key responsibilities include developing and executing deep link strategy growth plans; delivering high-quality client experiences; increasing end consumer engagement with URLgenius; representing the clients' needs on the roadmap; instilling a client centric culture; and progressively motivating team members accordingly.

Hershel Miller is a savvy sales and marketing expert who has been delivering sales since 2001.He started his career working for CDW (Fortune 500) and sold software/hardware to IT executives across the United States. During his tenure selling e-commerce software/websites at Netconcepts, Hershel honed his technical acumen, while always providing client value.He carries with him a great breadth and depth of knowledge in understanding client needs and developing solutions to address those needs - even the unarticulated ones. During Hershel’s time at InfoSec Institute he spun up the go to market sales team and delivered consistent year over year revenue growth.In his current role at The Miller Real Estate Group, Hershel ensures that his client’s homes get the most exposure possible, thus warranting the best price.His sales experience combined with marketing expertise make him a true revenue architect, that's obsessed with taking care of his clients. Hershel holds a B.A. in Marketing & Management from the University of Wisconsin – Madison, and enjoys referring to himself in the 3rd person.

InfoSec Institute was founded in 1998 by an expert team of information security instructors. Their goal was to build a business by offering the best possible training experience for students. We felt that by providing the best possible hands on training, the most practical for today’s demanding workplace requirements, that the business would grow by leaps and bounds. This original assumption proved true. InfoSec Institute has trained over 15,000 individuals on everything from industry standard certifications as the CISSP to highly technical customized Windows Kernel Reverse Engineering courses. Unlike other training companies that have been founded by non-technical business persons, InfoSec Institute deeply understands the needs of today’s IT professionals and is best positioned to offer world class training. Our wide range of security specific classes and enterprise security awareness and phishing training helps a diverse group of customers get the training they need and deserve.

Providing clients with breadth and depth of digital marketing experience, including:- Digital Strategy - objectives, channels, resource allocation and best practices- SEO - white hat natural search optimization that moves the needle- SEM - AdWords structure, management and maintenance that drives results- Demand Generation - marketing automation strategy, systems and campaign execution- Email Marketing - superb subject line execution, KPI driven- Online Advertising - message, placement, optimization- Social Media Strategy - objective based approach- Web Analytics Consulting - leverage traffic source/medium data to inform optimization- Website design & development - SEO and conversions funnels baked in- Marketing Tech Stack Advising

-Responsible for planning, collaborating, communicating and executing customer marketing across the acquired Shoutlet customer base within Spredfast- Build, manage and optimize cross-sell and upsell campaigns to drive revenue- Led the Shoutlet side of the marketing automation/CRM contact/lead database migration- Project managed the Shoutlet end of redirecting shoutlet.com to spredfast.com- Developed and executed project process for white paper creation- Conducted vendor negotiations

• Manage the tagging, scoring and nurturing of the demand generation process• Drive the strategy and execution of digital campaigns to grow marketing and sales qualified leads• Analyze and report on key performance indicators• Lead Digital Marketing team to optimize marketing automation and CRM tool usage• Coordinate content strategies with Communications and Creative team members• Initiate SEO, SEM and retargeting strategies• Manage prospect database updates and accuracy via sources including, websites, social media, corporate directories, online subscriptions and list aquisitions• Drive departmental goal of sourcing 50% of closed won new business on the year• Push various lead source levers to drive new lead and marketing qualified lead goals, accelerated digital campaign pace and sophistication to achieve them• Develop strong alignment and collaboration with Sales Development and Sales to drive towards mutual business objectives• Implement a standardized Google Analytics reporting structure across the department to inform metrics and tactical execution• With a declining budget, improve ROI for online Ads/Search referral sources, for every $1 spent the business received back $3 in new business• Worked with a cross-functional team to build the new business pipeline model for board reports• Lead cross-functional team to identify Shoutlet’s ideal customer profile and map in CRM• Lead cross-functional team to integrate social profile activity data from the Shoutlet platform into CRM• Managed demand generation side of marketing automation, crm, and predictive lead scoring

Hershel was responsible for managing all outbound marketing deliverables, maximizing investment in Salesforce.com and Eloqua, measuring the effectiveness of campaigns and managing sales leads. He managed the quality and currency of marketing database contacts, prepares campaign data/lists and tracks/reports on results. Hershel strategically increased the email database of industry decision makers to drive results. As an SEO expert, he developed and executed the strategy and tactics to achieve page 1 rankings for targeted keywords. Hershel provided strategic input based on web analytics to maximize traffic and lead generation through email, digital advertising and social media. Through his work as Sonic Foundry Hershel developed in-depth online video expertise, specializing in webinar attendance optimization and hybrid event support.

Hershel is responsible for the search engine marketing programs at Full Compass Systems. He also manages the website analytics in order to monitor performance of the ecommerce channel for fulfilling business objectives.In this position he is not only guiding web strategy, but also carrying out the day to day tactical execution for their internet marketing programs.

As Director of E-Business, Hershel worked with Netconcepts’ clients to facilitate formulation of online objectives and the means to achieve them. Hershel was responsible for creating website solutions that will best meet his clients’ needs and means of execution. In his previous role Hershel managed his organization’s website, coordinated direct mailed promotions, and established and managed the e-letter distribution system. He also helped launch a new Strategic Repositioning product line via integrated marketing mix of newsletter placement, direct mailed promotion, targeted email marketing, event conference marketing and online message placement. With Ecommerce as his specialty, Hershel keeps a pulse on the industry and is able to advise on search engine friendliness, functionality, email marketing, blogs and RSS marketing.

As a Marketing Specialist Hershel was responsible for a variety of activities to support revenue generation. These included:- Coordination/monitoring of effectiveness for direct mail promotions-Development of integrated marketing vehicle schedule, coordinating newsletter, website, e-letter, and direct mailed promotions to maximize message delivery and response rate- Marketing plan development for new Strategic Repositioning product suite- Coordination of search engine friendly website redesign- Implementation and onoing execution of email marketing solution- Annual conference event coordination- generated sponsorship revenue, set schedules, tracked registration, developed website, developed programming and coordinated invoicing

As an Account Manager with CDW-G Hershel developed and maintained relationships with current and prospective customers through active listening and excellent communications skills.Throughout his day he would make over 70 proactive outbound sales calls and worked to increase revenue by cross selling a wide variety of products and services. Hershel worked with government contracts to sell to State and educational instututions across the nation. Prior to leaving CDW-G Hershel was selling approximately $200,000 per month.