Hershel P. Email & Phone Number

Chicago, Il, Us

United States

Chicago, Illinois, United States

Chicago, Illinois, United States

Drinks Powered by Plants, People and Purpose

Toronto, Ontario, Canada

Toronto, Ontario, Canada

Connected with industries in this field that are seeking professional guidance and direction. Mainly focus has been to assist clients with business development and sales strategy. KEY CONTRIBUTIONSManaged a diverse portfolio of clients, including AnalyticsSmart, CM Profit Group, Tequila Tromba, GrapeBrands, Charlie Burger Wine Club, and EatFamous.★ BUSINESS DEVELOPMENT, AnalyticsSmart: Facilitated a six-figure agreement between this provider of a Category Management-based platform and a leading Fortune 500 CPG company, resulting in +$600K in additional annual recurring revenue. ★ BUSINESS DEVELOPMENT, CM Profit Group: Partnered on the creation and facilitation of a sales playbook for a leading alcohol agency in Canada.★ VICE PRESIDENT SALES, UNOapp. Nov 2015 to Dec 2016.Facilitated the development of a new sales model that drove new revenue, helped to grow the business and win more contracts with a key client. Oversaw the development of the Staff Engagement and Commercial Budgeting Apps and rolled out a major Digital Retail program for Anheuser-Busch Inbev Canada.★ COUNTRY GENERAL MANAGER, BrewDog CanadaMay 2017 to May 2019Responsible for overseeing daily business activities, improving overall business functions, awarding and training distributors, managing budgets, developing strategic plans, creating policies, and communicating business goals to centre which was in the UK.Grew sales 114% in LCBO since taking over and +800% in shipment growth to key customers. Also, increased the shipment business in 2018 by +300% year-over-year. Negotiated and obtained 6 new product listings in both Canadian grocery and liquor board monopoly outlets.

Toronto, Canada Area

★ Responsible for leading sales and marketing at the largest supplier of premium wine in the province of Ontario, with oversight of the $82MM retail portfolio.★ Ensured the availability of a diverse portfolio of wines and spirits aligned with market demand and preferences in Ontario.★ Supervised 22 professionals, leading staffing decisions, compensation structures, and performance reviews to strengthen the overall qualifications and effectiveness of the group.★ Created a data-driven approach to calling on the market incorporating call coverage, driving distances, and other information to maximize the effectiveness of sales efforts.☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲ABOUT LIFFORD WINES & SPIRITSSince 1978, Lifford has proudly represented some of the world's finest wineries in Ontario. We offer wines of exceptional value from dedicated producers with an emphasis on family owned wineries. A pioneer of the Liquor Control Board of Ontario’s consignment program, Lifford has grown to be the largest supplier of premium wine to restaurants and discerning consumers in the province.

Toronto, Ontario, Canada

★ Served as the primary point of contact for the Liquor Control Board of Ontario, The Beer Store, and all On Premise clients. ★ Led 34 personnel in the Ontario management team and sales team, with accountability for P&L, overhead, and trade spending.★ Improved Net Sales Value by 5% in 2012; recognized with seven Elsie Awards from the LCBO over tenure in recognition of being an exceptional supplier and trade partner.☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲ABOUT DIAGEODiageo is the world’s leading premium drinks company, a business built on the principles and foundations laid by the giants of our industry.

Toronto, Ontario, Canada

★ Managed 12 People Managers while ensuring the performance of over 120 trade marketing and sales personnel nationwide through incentive programs and other measures.★ Enforced compliance with the Diageo Code of Business Conduct and all applicable Provincial regulations by all Sales, Marketing, and Finance personnel.★ Designed and executed the 3-Year Commercial Capability Strategy & Plan from 2010 to 2013.☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲ABOUT DIAGEODiageo is the world’s leading premium drinks company, a business built on the principles and foundations laid by the giants of our industry.

Assumed a lead role ensuring compliance by all Sales, Marketing and Finance employees and programs with the Diageo Code of Business Conduct and all applicable Provincial regulations.

★ Oversaw eight territory managers in Ontario, with responsibility for achieving a $143MM annual revenue target for the province.★ Secured the distinction of being the Retail Supplier of the Year in 2010. ☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲ABOUT DIAGEODiageo is the world’s leading premium drinks company, a business built on the principles and foundations laid by the giants of our industry.

★ Hired to manage the company’s largest national accounts in the Canadian On Premise market.★ Collaborated with brand teams, directed the on premise marketing team, and developed annual operating plans in partnership with company leaders.★ Recognized for outperforming 2009 revenue targets by 5%.☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲ABOUT DIAGEODiageo is the world’s leading premium drinks company, a business built on the principles and foundations laid by the giants of our industry.

Mississauga, Ontario, Canada

★ Worked with brand teams, legal teams, and external agencies to direct all account specific marketing initiatives.

Alternative Channels Hunter

Hybrid Role

Toronto, Ontario, Canada

Bachelor Of Commerce, Marketing

Education record