Herve Cohen work email
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Herve Cohen personal email
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Sales and Marketing manager in charge of developping customer value through the implementation of new services in multi-channel context.Innovation in services can bring a competitive advantage to improve loyalty through customer satisfaction or to recruit new customers with a dedicated approach.Highlights . Organizational, Sales, Communication & leadership skills . Ability to implement a value-based marketing with related KPIs. Wide knowledge of both Internet culture and traditional marketing . Deep experience in implementing strategic IT-based marketing projectsObjective Using my Sales + Marketing and management skills to obtain a challengingposition in a marketing or e-business structure within an innovative international company.
Chronopost
View- Website:
- chronopost.fr
- Employees:
- 6339
-
Directeur Marketing Et Ventes DirectesChronopostLyon, Fr -
Maketing And Direct Sales DirectorChronopost Nov 2020 - PresentVille De Paris, Île-De-France, France -
Direct Sales Director (Smes & Individuals)Chronopost Apr 2016 - Nov 2020Paris Area, FranceIn charge of developping value with teams on Small customers and Individuals through- La Poste network with prepaid solutions or Internet services for SMEs and individuals- TeleSales dedicated platforms with custom-tailored contracts from SMEs- Internet though Chronopost.fr or web-resselers with dedicated offers for SMEs and individuals -
Smes Sales Director - Territory SalesTnt Express France Jun 2014 - Apr 2016Lyon- Drive SMEs Sales (+200 pax) with a 2014 New Business campaign supported by targeted suspects list and a Sales monitoring tool through an updated pipeline (based on QilkView)- Sales organization redesign : full set of documents to build a new SMEs organization, Sales Eagle project - Transition management to reach targets (actions, timeline, growth)- 2014-2016 SMEs Sales plan build with Alix Partners and management- leader of a cross-functional a workgroup to bring organizational improvements for SMEs -
Smes Development Director - Territory Sales - Assignement (Part -Time)Tnt Express France Jul 2013 - May 2014Lyon Area, France- Territory Sales organization redesign based on TNT blueprints: organizational impact, ressources planning, new competencies to get on board, Sales KPIs localization -
Marketing And C.R. DirectorTnt Express Oct 2012 - May 2014Lyon Area, France- Support Sales (+300 pax) to promote the B2B service offering (Brochures, SMB packaged contracts, campaigns, Sales leads, BI tools for Sales Managers on Cognos and QlikView)- Design new services on fast growing markets : B2C, Webchannel, Value Added services- Develop an CO2 3 years plan to meet customer needs and adapt service in large cities through innovations (Electric Vehicules, tri-cycles …). Bring a solution for CO2 reports - Structure a web-oriented sales lead approach to strengthen SMB revenue growth- Manage a 16 pax team in 5 clusters (Studies, Offer, B2C, Web & print Content, CR)- Set objectives and business plan for value added services (B2C, Premium, Webchannel..)- Manage a 1,5 M€ budget and 0,5 M€ Capex for customer-oriented IT developments- Share best practice through SEMEA region, and Head Office thematic workshops -
Senior Marketing Manager FranceTnt Express Aug 2008 - Oct 2012Marketing and C.R. operations management (15 persons in the team )- Market studies and BI- B2B Services portfolio management- Internet / Intranet : SEM, SEO, Leads and revenue generation- B2C developpement through a cross-functionnal team federated by a 3 year planned business case.-> marketing Budgets and IT Capex-> Relationship with TNT Corp (Amsterdam)-> Leadership on IT developpements (Product or customer oriented)Fields of expertise :Marketing and Communication BtoC and BtoB : Brand positionning, segmentation, Direct Marketing, e-DM, Web, CRM, Database and yield management, loyalty programs, value-oriented marketing operations, Sales support, Strategic planning Process, business development, service offering redesign -
Vp Marketing And DevelopmentParuvendu/Groupe Hersant Média Oct 2006 - Jul 2008Lyon- Loyalty global multi-channel strategy- Internet partnership : Maximiles, Affinion International, Quotatis...- Global brand partnership : Hertz- Cross-fertilization with Guide-du-mariage.com based on Paruvendu press dedicated advertisement and content on weddings. -
Crm Marketing ConsultantLgb Conseil May 2005 - May 2007Market identification - Loyalty program implementation- Customer service strategy - Project Management -
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Senior Consultant - Marketing & BizdevValue + & Concomitance Consulting Sep 2002 - May 2005Paris
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Managing Director - Marketing & Bizdev VpGaleries Lafayette Group (Telemarket) Nov 1999 - May 2002Pantin -
Project Manager - BizdevGaleries Lafayette Group (E-Laser) Nov 1997 - Oct 1999Région De Paris , France -
Project Manager Crm & TechnologyGaleries Lafayette Group (Cofinoga) Feb 1993 - Oct 1997Région De Bordeaux , France -
Project Manager JuniorGeneral Electrics (Sovac) Feb 1990 - Jan 1993
Herve Cohen Skills
Herve Cohen Education Details
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Bac +5
Frequently Asked Questions about Herve Cohen
What company does Herve Cohen work for?
Herve Cohen works for Chronopost
What is Herve Cohen's role at the current company?
Herve Cohen's current role is Directeur Marketing et Ventes Directes.
What is Herve Cohen's email address?
Herve Cohen's email address is lg****@****ail.com
What schools did Herve Cohen attend?
Herve Cohen attended Toulouse Business School.
What skills is Herve Cohen known for?
Herve Cohen has skills like Crm, Management, Marketing, New Business Development, B2b, Direct Marketing, Marketing Strategy, E Commerce, Project Management, Business Planning, Btob, Business Strategy.
Who are Herve Cohen's colleagues?
Herve Cohen's colleagues are Nabais Tonino, Mike Ruzic, Amir Ben Romdhane, Caroline Taïbi, Guy Blanchon, Rocky Masio, Aymeric Besson.
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Herve Cohen
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