Herve Cohen

Herve Cohen Email and Phone Number

Directeur Marketing et Ventes Directes @ Chronopost
Lyon, FR
Herve Cohen's Location
Lyon, Auvergne-Rhône-Alpes, France, France
Herve Cohen's Contact Details

Herve Cohen work email

Herve Cohen personal email

About Herve Cohen

Sales and Marketing manager in charge of developping customer value through the implementation of new services in multi-channel context.Innovation in services can bring a competitive advantage to improve loyalty through customer satisfaction or to recruit new customers with a dedicated approach.Highlights . Organizational, Sales, Communication & leadership skills . Ability to implement a value-based marketing with related KPIs. Wide knowledge of both Internet culture and traditional marketing . Deep experience in implementing strategic IT-based marketing projectsObjective Using my Sales + Marketing and management skills to obtain a challengingposition in a marketing or e-business structure within an innovative international company.

Herve Cohen's Current Company Details
Chronopost

Chronopost

View
Directeur Marketing et Ventes Directes
Lyon, FR
Website:
chronopost.fr
Employees:
6339
Herve Cohen Work Experience Details
  • Chronopost
    Directeur Marketing Et Ventes Directes
    Chronopost
    Lyon, Fr
  • Chronopost
    Maketing And Direct Sales Director
    Chronopost Nov 2020 - Present
    Ville De Paris, Île-De-France, France
  • Chronopost
    Direct Sales Director (Smes & Individuals)
    Chronopost Apr 2016 - Nov 2020
    Paris Area, France
    In charge of developping value with teams on Small customers and Individuals through- La Poste network with prepaid solutions or Internet services for SMEs and individuals- TeleSales dedicated platforms with custom-tailored contracts from SMEs- Internet though Chronopost.fr or web-resselers with dedicated offers for SMEs and individuals
  • Tnt Express France
    Smes Sales Director - Territory Sales
    Tnt Express France Jun 2014 - Apr 2016
    Lyon
    - Drive SMEs Sales (+200 pax) with a 2014 New Business campaign supported by targeted suspects list and a Sales monitoring tool through an updated pipeline (based on QilkView)- Sales organization redesign : full set of documents to build a new SMEs organization, Sales Eagle project - Transition management to reach targets (actions, timeline, growth)- 2014-2016 SMEs Sales plan build with Alix Partners and management- leader of a cross-functional a workgroup to bring organizational improvements for SMEs
  • Tnt Express France
    Smes Development Director - Territory Sales - Assignement (Part -Time)
    Tnt Express France Jul 2013 - May 2014
    Lyon Area, France
    - Territory Sales organization redesign based on TNT blueprints: organizational impact, ressources planning, new competencies to get on board, Sales KPIs localization
  • Tnt Express
    Marketing And C.R. Director
    Tnt Express Oct 2012 - May 2014
    Lyon Area, France
    - Support Sales (+300 pax) to promote the B2B service offering (Brochures, SMB packaged contracts, campaigns, Sales leads, BI tools for Sales Managers on Cognos and QlikView)- Design new services on fast growing markets : B2C, Webchannel, Value Added services- Develop an CO2 3 years plan to meet customer needs and adapt service in large cities through innovations (Electric Vehicules, tri-cycles …). Bring a solution for CO2 reports - Structure a web-oriented sales lead approach to strengthen SMB revenue growth- Manage a 16 pax team in 5 clusters (Studies, Offer, B2C, Web & print Content, CR)- Set objectives and business plan for value added services (B2C, Premium, Webchannel..)- Manage a 1,5 M€ budget and 0,5 M€ Capex for customer-oriented IT developments- Share best practice through SEMEA region, and Head Office thematic workshops
  • Tnt Express
    Senior Marketing Manager France
    Tnt Express Aug 2008 - Oct 2012
    Marketing and C.R. operations management (15 persons in the team )- Market studies and BI- B2B Services portfolio management- Internet / Intranet : SEM, SEO, Leads and revenue generation- B2C developpement through a cross-functionnal team federated by a 3 year planned business case.-> marketing Budgets and IT Capex-> Relationship with TNT Corp (Amsterdam)-> Leadership on IT developpements (Product or customer oriented)Fields of expertise :Marketing and Communication BtoC and BtoB : Brand positionning, segmentation, Direct Marketing, e-DM, Web, CRM, Database and yield management, loyalty programs, value-oriented marketing operations, Sales support, Strategic planning Process, business development, service offering redesign
  • Paruvendu/Groupe Hersant Média
    Vp Marketing And Development
    Paruvendu/Groupe Hersant Média Oct 2006 - Jul 2008
    Lyon
    - Loyalty global multi-channel strategy- Internet partnership : Maximiles, Affinion International, Quotatis...- Global brand partnership : Hertz- Cross-fertilization with Guide-du-mariage.com based on Paruvendu press dedicated advertisement and content on weddings.
  • Lgb Conseil
    Crm Marketing Consultant
    Lgb Conseil May 2005 - May 2007
    Market identification - Loyalty program implementation- Customer service strategy - Project Management -
  • Value + & Concomitance Consulting
    Senior Consultant - Marketing & Bizdev
    Value + & Concomitance Consulting Sep 2002 - May 2005
    Paris
  • Galeries Lafayette Group (Telemarket)
    Managing Director - Marketing & Bizdev Vp
    Galeries Lafayette Group (Telemarket) Nov 1999 - May 2002
    Pantin
  • Galeries Lafayette Group (E-Laser)
    Project Manager - Bizdev
    Galeries Lafayette Group (E-Laser) Nov 1997 - Oct 1999
    Région De Paris , France
  • Galeries Lafayette Group (Cofinoga)
    Project Manager Crm & Technology
    Galeries Lafayette Group (Cofinoga) Feb 1993 - Oct 1997
    Région De Bordeaux , France
  • General Electrics (Sovac)
    Project Manager Junior
    General Electrics (Sovac) Feb 1990 - Jan 1993

Herve Cohen Skills

Crm Management Marketing New Business Development B2b Direct Marketing Marketing Strategy E Commerce Project Management Business Planning Btob Business Strategy Digital Marketing Leadership Gestion De Projet Sales Operations Business Intelligence E Business Sales Manager Planification Commerciale Sales Management Marketing Direct Seo Sem Online Advertising Transportation Ventes Marketing Digital Direct Sales Strategic Planning Marketing For Small Business Result Oriented Transport

Herve Cohen Education Details

Frequently Asked Questions about Herve Cohen

What company does Herve Cohen work for?

Herve Cohen works for Chronopost

What is Herve Cohen's role at the current company?

Herve Cohen's current role is Directeur Marketing et Ventes Directes.

What is Herve Cohen's email address?

Herve Cohen's email address is lg****@****ail.com

What schools did Herve Cohen attend?

Herve Cohen attended Toulouse Business School.

What skills is Herve Cohen known for?

Herve Cohen has skills like Crm, Management, Marketing, New Business Development, B2b, Direct Marketing, Marketing Strategy, E Commerce, Project Management, Business Planning, Btob, Business Strategy.

Who are Herve Cohen's colleagues?

Herve Cohen's colleagues are Nabais Tonino, Mike Ruzic, Amir Ben Romdhane, Caroline Taïbi, Guy Blanchon, Rocky Masio, Aymeric Besson.

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