• Developed and implemented a 4-part story framework for the main IP, contributing to a 25% increase in forecasted LTV.• Created and oversaw the writing style guide, character style guides, and environment bibles, establishing a strong foundation for new IPs.• Directed the creative direction for motion graphic videos and a 22-episode animated series, enhancing the brand's visual storytelling.• Managed the audio production pipeline, improving efficiency by 20% post-launch and defining standards for VO, music, and SFX.• Led the hiring and growth of the internal team from 9 to 25, and onboarded 4 outsourcing studios to support ongoing and new development needs.• Established key milestones for three games in development, utilizing the MoSCoW method to define priorities and align with business goals.• Fostered collaboration with executive leadership to ensure alignment between creative direction and business objectives.

• Collaborated with CEO and executive team on creating a development strategy based on business opportunities in the US and India• Oversaw product planning and prioritization for the company’s global product roadmap, leveraging our team to capitalize on market opportunities:• Launched and localized SquareLand in India, expanding our reach by over 30%• Introduced new mini-games to the SquareLand app, expanding our global offering by 25% and providing a more specialized curriculum for US B2B customers• Launched SquareTales, an innovative solution combining print books with digital books (40 books total)Adapted all our products to Chromebooks, enabling further penetration into the B2B market in the US and India

• Updated product architecture to support a SaaS model, creating a multi-subscription offering in the US and China.• Extended our product market reach by 50% by championing and executing phone compatibility (iOS/Android).• Expanded the global game studio to effectively meet our growing content demands: • Managed the launch and growth of a 50-person game studio in Mumbai, India (Unity Developer, Art, UX, QA, Design) • Hired and trained 5 key departments and reorganized studio teams in development POD• Implemented Agile methodology across teams and studios, which boosted bandwidth for 3-4 concurrent games, enhanced progress, increased productivity, and improved issue reporting.

• Introduced SCRUM Backlog Grooming and Road Map definition to the Development and Executive team.• Worked closely with the development team and produce detailed product requirements/stories.• Integrated usability studies, research, and market analytics into backlog prioritization and product requirements.• Managed UX and Game design of 500+ activities for an online, multi-platform (PC/MAC, IOS, Android) Game Service: Leapfrog Academy.• Managed external development teams spread across Europe, US, and China (Engineering, Design, Audio, Art, and QA). - Created a production plan to design and deliver a launch library of 700+ pieces of content in 10 months.• Worked closely with internal firmware team to: • Resolve SDK vs.Title-specific issues. • Confirm deployment automation of titles. • Identify Hardware (Ipad iPhones and Android devices) and OS specific issues.• Worked closely with marketing partners to ensure products are in line with brand positioning and marketed experience. - Represented the products publicly during PR event.

• Led the design and production of 2 best-seller launch titles for the LeapTV console (Dance and Learn Sports) and the first open sandbox game in the library (Doodle Craft).• Managed development of licensed titles with Nickelodeon ( Blaze and the Monster Machine) and Disney Pixar ( Finding Dory) • Managed Audio dialog and song writing.• Created prototypes to test and reduce risk.• Managed external developer in China: negotiated e ort and scope, milestone deliveries.• Integrated Firmware Scrum team to help triage Leap TV proprietary console, camera and controller hardware/ firmware/software.• Managed cross-functional internal design team to produce design requirements and review work ow for the games.

Produced internal and licensed titles for the LeapPad platform launch. Managed localization of Leapster Explorer titles to France.

Managed design and production for a 3D multiplayer interactive game using Crytek 2 engine Managed the production team (Concept artists, Modelers, Animators, Environment Artists and Engineers).Identified, led and negotiated contracts with external development teams to bring projects to completion.

Managed design and production of the next generation of PrintMaster Nick Jr.Worked with Licensor ( Nickelodeon) on feedback resolution.Determined workflow for reviews with developer.

Produced 60 units of online literacy courseware for 4 to 8 years old: Destination Reading Course 3 and 4.Managed overseas developers, Internal teams approval and overseas QA flow.

Designed and built a wireless immersive electronic book for the child- parent reading experienceConducted training workshop for Toy symphony