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Making Demand happen | #B2B #Software | Team of 50+ | 3000+ MQL, 1000+ SQL a yearB2B Business Management Software for HR, Finance, CPA, Retail
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Svp MarketingCegidLyon, Fr -
Director Of Marketing CampaignsCegid May 2019 - PresentLyon, FrLeading reputation, demand generation, lead development, and customer engagement programs with a fantastic team of over 50+ talented individuals across 9 countries.• Generated 4000 MQL, €M80 pipeline in 2024.• Grew Campaign Management & Field Marketing Teams from 10 to 35+ in 5 years• Integrated and managed Channel Marketing & Lead Development teams -
Director Of Marketing OperationsCegid Oct 2017 - May 2019Lyon, FrTransforming our marketing organization into a highly efficient team of 80+ people to support corporate strategic and business goals:• Organization design• Skills assessment, Talent hiring• Content Operations• Process Design, Technology implementation• Budgeting and planning• Performance management -
Head Of Digital & Corporate MarketingCegid Oct 2016 - Oct 2017Lyon, FrIncreased digital lead generation by 71% within 1 year, with the same budget and headcount.• Lead Generation, Digital Strategy and Website projects• Marketing Automation (Marketo), Inbound Marketing, Content Marketing• Corporate Branding & Communication• Employer branding, Corporate Events, and Internal Communication• Managed a team of 12 people• Member of the Extended Executive Committee -
Corporate Marketing And Communication ManagerCegid Feb 2015 - Oct 2016Lyon, FrUpdated company's marketing practices and company's image through digitization and brand refresh. -
Director Of Marketing And SalesWinsoft International Jan 2013 - Nov 2014Grenoble, Auvergne-Rhône-Alpes, FrWinSoft opens international markets to software publishers. Services include software localization and multi-language support, adaptation to complex scripts (non-roman alphabets), business development, international sales and marketing.WinSoft works for a range of clients from fast growing companies that aim to go multilingual to world-class software companies such as Adobe, FileMaker or Electronic Arts, that want to accelerate their business within emerging markets.My main responsibilities:• Member of the Board• Managing a Multicultural and Multi-Skilled Team• International Sales & Marketing• E-commerce• Lead generation, web-marketing, social media• Business Model Design -
Director Of MarketingWinsoft International Jul 2011 - Dec 2012Grenoble, Auvergne-Rhône-Alpes, Fr -
Co-Founder & CeoTogezzer Oct 2009 - Jul 2011Togezzer is a startup specialized in the development and publishing of applications for iOS platforms, Android and Facebook.As co-founder and CEO my main achievements are:• Conducted all market researches.• Drafted the business plan, presented to a range of VCs and raised money.• Built the team from scratch.• Designed 15+ applications for Smartphones, tablets and Facebook. 3 of them have been selected by Apple to be featured in the best of 'Apps for Kids' section.• Contracted with developers in Europe, Asia and Latin America.Some clients who trusted us: Orange, MTV Networks, Serious Game Expo, ONLYLYON, Lyon City brand. -
Marketing DirectorNobilis France Jul 2005 - Oct 2009Nobilis is an independent publisher and distributor of games and accessories. During 4 years as Marketing Director, I have launched or re-launched a variety of in-house brands such as My Baby, Moto Racer, Hotel Giant and Subsonic.As the distribution partner for France, I have also worked closely with a range of most recognized international publishers such as Capcom (Devil May Cry, Resident Evil) and Midway (Mortal Kombat).• Member of the board.• Managed a team of 5 to 7 people, including Product Marketing and PR.• Initiated and conducted strategic partnerships.• Organized corporate presence at trade and consumer exhibitions.• Participated to a number of negotiations with key accounts.
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Senior Brand Manager EmeaUbisoft Jan 2003 - Jul 2005Saint-Mandé, Île-De-France, FrSpecialized in online and community oriented games including:Ubisoft's Silent Hunter III; SOE's EverQuest II, Square Enix's Final Fantasy XI, 1C Company's Pacific Fighters, Cyan World's Myst Online. -
Senior Product Manager FranceUbisoft Jan 2002 - Dec 2002Saint-Mandé, Île-De-France, FrLaunched both niche online & mass market games including one top-selling Star Wars branded product. -
Media Purchasing And Partnership ManagerUbisoft Jan 2000 - Dec 2001Saint-Mandé, Île-De-France, Fr• Negotiated advertising rates with specialist press.• Conducted media watch, recommended strategies and plans to Product Managers.• Designed and implemented promotional operations with mainstream Medias. -
Area Sales ManagerUbisoft May 1998 - Dec 1999Saint-Mandé, Île-De-France, Fr• Animated a network of 80 retailers including hypermarkets, specialists, and department stores.
Herve Perret Skills
Herve Perret Education Details
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Emlyon Business SchoolLeadership & Strategy -
Skema Business SchoolMarketing
Frequently Asked Questions about Herve Perret
What company does Herve Perret work for?
Herve Perret works for Cegid
What is Herve Perret's role at the current company?
Herve Perret's current role is SVP Marketing.
What is Herve Perret's email address?
Herve Perret's email address is hp****@****ail.com
What is Herve Perret's direct phone number?
Herve Perret's direct phone number is +121275*****
What schools did Herve Perret attend?
Herve Perret attended Emlyon Business School, Skema Business School.
What skills is Herve Perret known for?
Herve Perret has skills like E Commerce, Product Marketing, Digital Marketing, Marketing Strategy, Entrepreneurship, Online Marketing, Marketing, Social Media, Business Development, Management, Marketing Communications, Web Marketing.
Who are Herve Perret's colleagues?
Herve Perret's colleagues are Nadia Hani, Magali Roussel, Jacques De Boissieu, Maya Sanchez, Virginie Marechal, Boufferet Emmanuel, Pierre-Joseph Delattre.
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