Hervin Koencoro Email & Phone Number

Jakarta, Indonesia

* Concepting & creating design for all Corporate Campaigns & Seasonal Events (Window Display & In-Store decorations, Atrium, Exhibition).* Managing team VM HO (designers) & VM Stores to deliver high standard of VM presentations.* Budgeting for all VM production throughout the year.* Coordinating with all Divisions (Merchandising, Purchasing & Operational)* Creating VM SOP & Training Module.* Conduct VM Training.

Greater Jakarta Area, Indonesia

* Responsible as Head VM & Design for SOGO, GALERIES LAFAYETTE, and SEIBU.* Managed and worked very closely with Creative VM team on the successful implementation and execution of window conceptual designs, vitrines, in-store displays and caseline presentations.* Provided creative support for Marketing' special events and projects (Social Media Content, Fashion Show, Advertising Campaign, Photoshoot) by utilizing local vendor resources to ensure the store environment and VM components are consistently of the highest standard.* Planned Budget proposals to ensure expenditure meet the demands in regard to costs for all VM Projects: Corporate Window Display & In-Store decorations, Marketing events & Atrium exhibitions.* Regularly reviewed installations and provided constructive correction/feedback, and deliver VM Training to the Operational Floor staff and market-level partners. * Gave appropriate feedback to key partners, including Store Design and the Project Creative team, regarding any issues with new brand openings or interior décor.

Greater Jakarta Area, Indonesia

* Focusing on designing displays, stands and panels for exhibitions, conferences and other events. Keep informed and updated on the market for creative procedures and specifications related to visual products.* Together with Interior Design Program Coordinator, creating interiors of Lasalle College International (LCI) building related to academic and/or promotion products.* Occasionally required to assist the Fashion Business Program Coordinator in planning, directing and coordinating research, instructional, students administration and services, and other educational activities at the company.

Hong Kong

* Developed and institutionalized a process beginning after executive approval and ending with successful in-store implementation of merchandising programs.* Worked with all stakeholders such as Merchandising, Format Development and Store Planning on the implementation of new initiatives within the store with a primary focus on planogram programs.* Established and tracked timelines and tasks to ensure successful implementation of all initiatives* Led cross-functional teams to problem solve and remove obstacles; able to identify and escalated issues as needed for timely resolution.* Developed creative concepts for special project, such as China roadshow, LCX store opening, seasonal events; worked closely with the design team and production agencies to ensure they are relevant, timely and accurate.

Jakarta

* Actively involve with the creative aspects of a fashion shoot or show - deciding models who would be suitable for this particular shoot, choosing a photographer, the location and of course, the clothing. Give inputs on how to make a photo shoot, article or programme more appealing to the consumer.* Work closely with the photographer and make sure whether his work is expressing the magazine’s fashion ideas or not.* Maintaining relationships with designers, stylists and PR reps, in order to obtain exclusives and features Works with other departments.* Monitoring industry publications and talking to designers or shop owners in order to understand industry trends.* Coordinated with the editorial and graphic design teams to create every issue with interesting materials and appealing layouts for our readers.

Hong Kong

* Planned /organized a full visual merchandising job cycles as well as liaise with various contractors independently from the new store/display concept creation, layout/floor plan setting, fixture design & etc. to final execution.* Communicated effectively with Milan headquarter and disseminated the VM guidelines to responsible Retail regions (HK, Macau, Taiwan & South China) and wholesale partners (India & Airport duty free).* Worked closely with Buying team, Store Managers & Sales Associates to achieve a balance between image & commerciality, and ensured that each boutiques needs were met.* Provided feedback on all VM related issues and sent regular reports to Milan HQ for further discussion on future improvements.* Prepared budget proposals to ensure expenditure meets the demands in regards to costs for window props, window installations, locally sourced and made props, and props for in store merchandise use.* Attended Milan Fashion Show & VM Management meeting.

Hong Kong

* Responsible for visual merchandise displays for CHLOE and SEE BY CHLOE accessories and ready to wear collections.* Worked closely and independently in dealing with production house / agency / contractor to execute the requirements on VM/ POS/ Fixture.* Assisted in retail management and worked closely with operations to ensure stores following company guidelines to maintain a consistent store image.* Organized Product Training for each of the collections (per year), and coached VM associate of retail outlets/wholesale operations for Asia Pacific (HK, Taiwan, Singapore, Thailand, Korea, Indonesia, Malaysia) to execute window concept and gain consistent presentation.* Responsible for maintaining communication with Paris headquarter, ensuring vital information is understood and shared with all stores. Traveled 2 times yearly to attend Paris show, VM zone meetings and Buying trips.* Managed VM budget and responsible of allocation of VM related expenditure.

Shanghai

* Responsible for first H&M stores opening in Hong Kong & Shanghai.* Worked very closely with Regional Head of VM to decide and confirm relevant products to animate within stores and in all windows across Hong Kong & China region e.g. display and highlight key best sellers.* Responsible for providing training to all office and in store staff on visual merchandising related material, with close emphasis on maintenance of brand / company identity.* Shared weekly feedback on all VM related with all stores in the Asia region.

* Managed marketing strategy and public relations for fashion shows, road shows and product launch events* Directed Associate Design Team on layouts and comps.* Reviewed all mechanicals and artwork separations and retouching. * Interfaced with Account Management and Production departments in gathering information (concepts, time line, client requests, etc) to execute creative plan.* Attended casting and directed photo shoots. Responsible for installation and display set-up.CLIENT: L’Oreal, Lancome, Garnier, M.A.C, Guerlain, Yue-Sai, P&G, RADO, Episode & Jessica, Safeguard, Crest

B.F.A, Visual & Advertising Design

A.S, Communication