Specialised in luxury and high-equity brands, I have a +25 years successful history in the luxury and niche industry with a broad international experience on strategic and project management levels, as well as in product development and international retail expansion.My expertise is increasing brand value through powerful and meaningful strategies, compelling experiences in product and retail, resulting in above-the-line customer satisfaction and long-term loyalty.I am passionate about monitoring and understanding today's fast-changing environment. I help companies increase their brand equity by defining a meaningful brand purpose and relevant, omnichannel and customer-centric coordinated strategies.