Hesam Abiri Email & Phone Number

Amsterdam, Nh, Nl

Amsterdam, North Holland, Netherlands

Financial business partner for commercial leads to find growth bottlenecks and empower them to initiate change in product journey. Also contributed in budget planning and KPI extraction- Developed dashboards to monitor CAC, CLTV, Unit Economics, and ROI to define the performance of the marketing budget and improve the monthly inflow by at least 60%- Designed the fee income financial model to predict the monthly budget and maintain its data accuracy each quarter- Developed a detailed media planning and the budget for each channel based on historical data and marketing strategy- Conducted weekly insight reports on growth to CFO, COO and commercial leads- Written +20 business cases to empower or evaluate high-level decisions like interest rate setting or pricing of products ( Other projects like financial evaluation of fraud prediction model or interchange revenue model)

Snapp group is the market-leading organization introducing IT-based services for consumers in Middle East’s internet economy. With more than 40 million active usersResponsible for the growth of the new B2B business line of SnappFood/ Strategy formulation and implementationAccomplishments:• Collaborated with the Product/ tech team to translate business insights into technical stories in Jira, extracting requirements and designing epics and user stories considering the Scrum methodology• Instituted and visualized KPIs to monitor progress and reach 2.000 daily orders from 0 in less than 9 months (Visualization by Tableau, Data model by SQL)• Developed a predictive model to forecast the demand based on seasonality, type of product, locations, etc to reach 2% waste in perishable products (Machine learning model by Python)• Analyzed and architected customer journey (discovery, purchase and after sales services) through the WebEngage platform (similar to Salesforce) with numerous A/B test to reach 30% above market conversion rate• Redefined consumer acquisition and retention funnels through an iterative process (introducing onboarding process, reward-based referral, engagement promotions, customized sales pitch) to reach 50% retention rate and a CAC less than the market average• Conducted market research to decide to enter to B2B section, Defined strategic objectives and probable scenarios to stakeholders, and proposed a strategy map with initiatives for entering• Defined and calculated P&L for quarterly predictions and automated financial reports (Negotiation with top management team for strategy alignment and performance analysis based on P&L)

Tehran Province, Iran

Ostadkar is a growing digital marketplace for on-demand home services. With more than 500 K active usersResponsible for extracting and translating strategy to diverse teams/ Lead growth team for consumer-related improvementsAccomplishments:Established strategy plan and translated our strategy map to objective key results (OKR), visualizing the progress of metrics and milestones by Tableau, and negotiating with teams to balance the interests• Meditated by-weekly and quarterly business reviews to align the teams around the strategy in the implementation phase (Generating reports due to the business subject)• Formulated KPIs to assess the performance and devised interactive business intelligence dashboards to monitor them in different layers of organization based on their needs and focus (SQL, Tableau)• Analyzed customer support funnel to eliminate non-valued processes, redefined the data flow and automated operators’ decision-making process (30% enhanced in order fulfillment)• Raised the necessity of the business model reformation due to customer feedbacks, led the cross-functional team to iterate hypothesis and operationalize the new business model which ignited our Series C $5M funding (Empowered decision making of the board into a merger)• Redefined revenue model based on funnel analysis to triple monthly revenue through lead conversion and customer lifetime value and managed the project through scrum methodology

Tehran Province, Iran

Toos Policy is providing public policy consulting services to Ministries and chambers of commerceResponsible for analyzing social security-related policies’ implications and contacting governmental customersContributions:• Model creation, data gathering, and analyzing the effect of social subsidies on the targeted group• Client management and defining their problems to transfer them to the technical team • Writing the executive summary, reports, and presentations for client meetings

Tehran Province, Iran

Responsible for social welfare policies in Iran and designing strategy and its related policies.• Researching about policy implications and its benchmark/ investigating its impact on social welfare• writing policy reports for decision makers in the ministry of social welfare• Responsible for data analysis and design of KPIs• Successful implementation of Performance evaluation of Iran´s Non-formal TVTO (Technical and Vocational Training Organization)• Increase the conversion rate of accepting a policy recommendation by standard presentations and world bank standard´s reports.

Master Of Business Administration - Mba

Master Of Business Administration - Mba

The MBA study tour contained a comprehensive business simulation including business strategy, financial management, decision-making.

Master Of Business Administration - Mba, General

- Design and implementation of planning and monitoring system for 7th strategic plan of Sharif University of Technology (Strategy.

Bachelor’S Degree, Chemical Engineering