Hesham Elshafei Email & Phone Number

Abu Dhabi, United Arab Emirates

Abu Dhabi, United Arab Emirates

Abu Dhabi Emirate, United Arab Emirates

▪Manage to execute high performance campaigns on Meta, Google Ads, LinkedIn, Twitter, Criteo, and Reddit.▪ Created and managed a detailed Looker Studio live report around our paid media Lead Funnel, detailing all funnel stages the lead passes through using both the website and the CRM(Salesforce).▪ Develop and execute innovative data-driven media strategies.▪ Define, track and report important social media & performance KPIs▪ Implemented integrated offline conversion tracking solutions for both Meta and Google Ads, enhancing the accuracy of campaign performance analysis and optimizing ROI.▪ Analyze & report a website's key performance metrics and competitive trending using Google Analytics, Looker studio and Mix Panel.▪ Identify the target audience for a particular media campaign and decide how best to communicate to that audience.

Cairo, Egypt

▪ Managed a team of 8 people to execute high performance campaigns on Facebook, Instagram, Google Ads, LinkedIn, Twitter, Reddit and Criteo.▪ Implemented integrated offline conversion tracking solutions for both Meta and Google Ads, enhancing the accuracy of campaign performance analysis and optimizing ROI.▪ Created and managed a detailed data studio live report around our paid media Lead Funnel, detailing all funnel stages the lead passes through using both the website and the CRM.▪ Generate almost 20,000 quality leads per month to cater to over 450 real estate agents, resulting in 400% YOY increase in number of leads.* Utilized Adjust.io for precise app attribution, tracking user engagement, and optimizing market strategies.▪ Oversee the creation and management of over 150 Google Ads campaign using Search, Display, Demand Gen, PMax and App Promotion objectives.

Cairo, Egypt

▪ Managed a team of 5 people to execute high performance campaigns on Facebook, Instagram, Google Ads, LinkedIn, Twitter and Reddit.▪ Define, track and report important social media KPIs▪ Manage and optimize campaigns to maximize ROI while maintaining a good LTC/CAC ratio.▪ Analyze & report a website's key performance metrics and competitive trending using Google Analytics.▪ Identify the target audience for a particular media campaign and decide how best to communicate to that audience.

Cairo, Egypt

▪ Manage and execute all high performance campaigns on Facebook, Instagram, Google Ads, LinkedIn, Twitter and Reddit.▪ Define, track and report important social media KPIs▪ Manage and optimize campaigns to maximize ROI while maintaining a good LTC/CAC ratio.▪ Analyze & report a website's key performance metrics and competitive trending using Google Analytics.▪ Worked with reputable clients including Aero(Luxury Private jets), Hilton, Hyatt, and the Four Seasons.▪ Identify the target audience for a particular media campaign and decide how best to communicate to thataudience.

Cairo, Egypt

▪ Track and evaluate KPIs of all marketing channels (email, SEM, SEO, display, retargeting, shopping engines, affiliates, referring partners, social, etc.) and determine necessary adjustments to optimize overall marketing effectiveness in line with budgeted marketing spend.▪ Creating and managing campaign forecasting trends, budget planning, pacing and advanced optimization techniques.▪ Implementing on-going A/B and user experience testing for ads, placements and landing pages.

Cairo, Egypt

Managed and executed all paid promotions on Facebook, Instagram, Google Ads, and Snapchat▪ Worked with many different clients including Veet, Vanish, Durex, Oilibya, Galleria40, University ofCanada and many more▪ Build websites using WordPress▪ Design new features for existing websites ▪ Created PPC and Google AdWords campaigns to be integrated with new website builds▪ Developed WordPress pages, menus, header, etc. from PSDs▪ Handles SEO Optimization to ensure good search engine ranking for websites cairo360.com &cairogossip.com

Cairo Governorate, Egypt

- Installed, configured, tuned and supported WebSphere Application Server.- Helped in setup of load balancing, clustering and Automation tools fro password management, Monitoring, Configuration and Deployment.

Bachelor'S Degree, Computer Science

Bachelor'S Degree, Computer Science