Hesham SolimanManaging DirectorTraffic Media, FZ-LLCI profited most that time I sold something for free.I may have lost in terms of value of the merchandise; but I earned a client that would turn out to be one of the biggest and most valuable patrons I have ever served in my career. Marketing is never just about the tangible things. It’s about the concept you present, and how you go about building the concept into a reality that one can almost smell, touch and see. It’s laying down an idea, and making your audience provide their preferred ending. Just because you were able to tickle their imagination, delight their senses, and grip their interest. I am an expert in printing, and a self-confessed fanatic of the same. I am a natural marketing guy, often with unique, uncommon, yet potent and sound solutions.I cannot claim to be an expert on other facets of advertising, but I pride myself in surrounding myself and manning my company with people who are great at their fields. I am an advocate of pooling people together - employee, employers, clients - each one would have something to give, and everyone is sure to get something from the barter.