Led a team of 9 professionals responsible for all aspects of marketing and advertising. Responsibilities included: market positioning and brand management, PR, media relations, budget management, media planning and buying, lead generation, content marketing, agency management, online and social media marketing, and execution of trade shows and events both domestic and international.Support the broader organization by developing strategies to increase business, conversion rates, user engagement, and brand recognition. Provide new business opportunities, detailed analytics, campaign development, presentations, and insightful recommendations to implement new marketing plans to achieve the company’s goal.• Managed multiple advertising campaigns with media partners across the globe while assisting ‘The corporate Branding’ department with the rollout of corporate advertising plans. Coordinated and executed local events in markets - Business to Business and Business to Consumer to support product offerings.• Created and negotiated annual media plans. Increased media reach and frequency while reducing spend by 25%.• Generated 141 qualified leads in 2018 surpassing our goal by 100%.• Achieved a marketing return on investment of 273% over a two-year period.• Implemented social media advertising via LinkedIn, Facebook & YouTube and generated 900K impressions and added 101,859 followers in an 11-month period.• Managed a $15 million annual budget and effectively achieved very aggressive marketing goals while staying within budget parameters.• Developed a team of 10 marketing professionals. Created individual development plans and guided/coached to influence performance and succession development.• Created the first product marketing newsletter in the imaging business, providing a targeted vehicle for delivering the marketing message to the customer-installed base.• Setting up strategic direction and execution of all external communications.

Manage corporate marketing and communications functions, overseeing a $2.3M budget and an 8-member team. Direct brand management, PR, media relations, corporate positioning, product launches, advertising, sales collateral and trade show marketing, OTT project.Design, implement and facilitate the annual marketing plan for the firm. Support and facilitate the development and implementation of section business/marketing plans.Organize and implement client relations.Oversee business development activitiesOversee corporate communications activities through Communications Coordination including:External and internal communications, Public relations efforts, External vendors (Media Agencies / Creative Agencies) Develop and administer marketing database which includes client and prospect information, mailing list applications, access to financial reports, etc.Assist with and support the firm’s involvement in various legal networks including coordinating business development and marketing activities via these relationships.Oversee the firm’s electronic marketing efforts including supervision of Web site design and maintenance.Supervise Marketing Assistant, Client Services Administrator, Communications Executive, and Business Development Executive). Make staffing and hiring decisions within the marketing department.Monitoring and analyzing market trendsStudying and analyzing competitors. Exploring ways of improving existing services and increasing profitability Conducting reports on a regular basis to monitor- measure and evaluate resultsPresenting findings and suggestions to the Chairman and Board Conduct market research to determine market requirements for existing and future servicesanalysis of customer research, current market conditions, and competitor informationOversee Group Digital Content aggregation.

Managing the overall marketing process and strategy of the company to increase brand recognition.Define strategy for and develop, execute, and manage a comprehensive marketing plan encompassing integrated marketing initiatives designed to penetrate and grow targeted markets.Design, implement and facilitate the annual marketing planPlan and administer the marketing operations budget.Monitoring and analyzing market trends.Studying and analyzing competitors. Managing the production of promotional material.Manage and coordinate all marketing, advertising, and promotional staff and activitiesConduct market research to determine market requirements for existing and future products.Analysis of customer research, current market conditions, and competitor information.

Developed and executed an integrated marketing plan for the North Coast project, which included global marketing, marketing communications, field marketing, sales, product management, customer services, media relations, and analyst relations. Created and implemented marketing campaigns, collateral, customer web portal, sales enablement activities, and regional product launches for EHD.Analysis of activity within the company’s industry (Real Estate) to develop the best and most effective business plans and establish realistic and meaningful KPIs.Developing and implementing commercial strategies in line with company goals and objectives, with the aim to accelerate growth.Report to the CEO in an executive-level position responsible for the commercial strategy and development of the business through marketing, sales, product development, and customer service activities to drive business growth and market share.Building the commercialization infrastructure to drive market adoption of the company’s solutions, is responsible for revenue growth within the organization.Conducting market research and analysis to create detailed business plans on commercial opportunities (expansion, business development, etc.)Develop and manage sales & marketing operating budgets and sales strategies across key market segments to ensure that the company identifies and optimizes a clear path to aggressive growth.Designing and implementing new sales and customer acquisition strategies.Collaborating with and coordinating diverse teams (e.g. marketing, sales, and customer service).Ensure effective control of marketing results, and take corrective action to guarantee that achievement of marketing objectives falls within designated targets and budgets.Monitor competitor products, sales, and marketing activities.Negotiating ongoing contracts with suppliers and customers; managing and reviewing contracts and making recommendations regarding the commercial.

Direct Group overall marketing and strategic planning programs, and corporate communications. Facilitate client development through marketing and client services programs.• Design, implement and facilitate the annual marketing plan for the Group. Support and facilitate the development and implementation of section business/marketing plans.• Plan and administer the firm’s Marketing Operations budget; support the development of regional marketing budgets.• Oversee corporate communications activities through the Communications Coordinator including:• external communications and systems• public relations efforts • Oversee Group electronic marketing efforts including supervision of Web site design and maintenance• Oversee Group Digital marketing efforts including supervision of Digital Right distribution through (SMS, MMS, Ring Tone, True Tone, RBT, VRBT, WAP Push, IVR, VIVR, Channel streaming, Mobile TV, Channel streaming on the WWW -ISP Networks / IPTV Platforms Video On Demand - VOD).• Monitoring and analyzing market trends• Studying and analyzing competitors. • Exploring ways of improving existing services and increasing profitability • Managing the production of promotional material.• Liaising with the other departments.• Conducting reports on a regular basis to monitor- measure and evaluate results• Presenting findings and suggestions to the Chairman & Board • Manage and coordinate all marketing, advertising, and promotional staff and activities• Conduct market research to determine market requirements for existing and future products• analysis of customer research, current market conditions, and competitor information• Liaison with media and advertising

Manage the overall marketing process and strategy of the company to increase brand recognition.Develop, execute, and manage a comprehensive marketing plan that integrates integrated marketing initiatives designed to penetrate and grow targeted markets. Communicate with customers, management, internal departments, and vendors to coordinate overall marketing efforts following corporate goals. Plan and carry out regional market research and analyses liaising with the agency. Play an integral role in product development activities. Led and direct a forward-thinking marketing team. Prepare and manage a $6-million marketing budget. Developed and managed a wide range of marketing tools, including promotional materials, direct-mail pieces, and Web site content. Defined and evaluated product marketing collateral, programs, and analyses. Tracked, projected, and reported both advertising and circulation-based marketing programs. Maintained communication with management to ensure marketing activities aligned with business goals. Provided leadership and direction to marketing associates to guide the creation of marketing materials and ensure congruence with objectives.

Worked within a team environment to carry out a full range of marketing functions. Established product selection, pricing, and programs. Developed creative print and online marketing collateral. Provided direct support to Marketing Consultant. Assist in the development and implementation of a departmental system, policies, and procedures for the marketing department. Assist in the development of all selling strategies and rate structures, to secure selling stability and upgrade the company's market share. Evaluate the market, and competition, and propose an outlook on the company's market strategy, marketing plan, and implementation. Update the marketing plan and react to the company actions and market parameters. Plan advertising campaigns, and methodology and execute the proposed plan.

Sales & Marketing printing offset printing materials