Established and nurtured strategic partnerships with vendors, negotiating contract terms, and formulating marketing plans for product launches.• Executed market analysis, designed departmental structures, and crafted Go-to-Market plans, product mixes, and pricing strategies for introducing a new multifunction printer brand in KSA and UAE.• Formulated impactful business plans aimed at achieving substantial annual growth in market share.• Conducted precise forecasting and strategic planning to achieve multi-million-dollar revenues by the end of the third year.• Devised a strategy to attain ROI break-even in the initial year, with a substantial year-over-year increase in ROI thereafter.

• Directed sales activities for Toshiba's Automation Division in Riyadh, Saudi Arabia, leading a team of 107 employees to drive revenue growth.• Managed TOSHIBA office automation products and services in KSA, ensuring operational excellence and service quality.• Negotiated a $3M contract with the Saudi National Guard, contributing to a revenue increase of $21M and company growth despite market challenges.

• Spearheaded end-to-end branch operations, managing a team of three reporting managers and directing a dynamic indirect sales/service team of 52 to achieve strategic business objectives.• Crafted and executed formidable sales plans targeting key accounts and business prospects, resulting in remarkable sales and account growth.

• Formulated product plans and orchestrated launches for pivotal product categories.• Executed an overarching strategy focusing on major accounts within the product range.• Established pathways for the development of potential key accounts.