Hesham El Haridy is a Marketing and Communications Director at Desert Technologies. Colleagues describe them as "I worked with Hesham on executing different campaigns. Hesham has always shown the enthusiasm and creativity to get the best out of each and every campaign. He is also willing to listen to different opinion and accept constructive feedback." and "I worked with Hesham in the capacity of MEA lead while he was managing the Kingdom of Saudi Arabia market, and this is one of the toughest market in MEA. With his sales background, he was able to combine sales insights with marketing know-how, and that gave him a unique profile which resonated closely with customers. He has great interpersonal skills and a positive outlook on life, and that made him a pleasure to work with. I believe Hesham will achieve success in his role as he is both business minded as well as creative, always thinking out of the box. That is a valuable characteristic in an innovative technology market in the Middle East."