The goals of the Association are, through its activities in Bulgaria, to contribute to the protection and preservation of the health of Bulgarian citizens and to ensure a better quality of life in our country, by improving access to modern, quality, efficient and safe medicines, manufactured to the highest international standards. The Association is a socially responsible partner of the institutions and organizations working in the field of healthcare in our country and supports health and drug… Show more The goals of the Association are, through its activities in Bulgaria, to contribute to the protection and preservation of the health of Bulgarian citizens and to ensure a better quality of life in our country, by improving access to modern, quality, efficient and safe medicines, manufactured to the highest international standards. The Association is a socially responsible partner of the institutions and organizations working in the field of healthcare in our country and supports health and drug policy, which guarantees the rights and interests of Bulgarian patients and at the same time creates a favorable environment for investment and economic development. Show less

Purpose - Provide enterprise leadership by leading an externally focused agile learning organization as well as collective leadership across the enterprise - Driving & fostering an enterprise mindset and network culture that engages our employees to collectively bring our solutions to more patients faster - Actively shaping the local & broader healthcare ecosystem toward long term sustainability and establish Roche as a trusted partner .

-Spearheading operations in the LEVANT.-Leading an externally focused and agile organization with a mindset and culture that engages our employees to bring our medicines and services to more patients faster, while shaping the local healthcare environment toward long-term sustainability. -Acting as an agile leader (Visionary, Architect, Catalyst, Coach) and ensuring all employees live Roche Pharma International’s culture. -Displaying strong transformational leadership skills to… Show more -Spearheading operations in the LEVANT.-Leading an externally focused and agile organization with a mindset and culture that engages our employees to bring our medicines and services to more patients faster, while shaping the local healthcare environment toward long-term sustainability. -Acting as an agile leader (Visionary, Architect, Catalyst, Coach) and ensuring all employees live Roche Pharma International’s culture. -Displaying strong transformational leadership skills to inspire people to do their best work and be committed to continuing our cultural evolution.-Giving clear and inspiring business direction to build upon our high performing organization and maximize the value of our portfolio, whilst preparing our organization for the critical launch of new innovative brands. -Successfully leading, inspiring, and coaching Levant affiliates.-Consistently delivering local P&L objectives and working towards building Roche leadership in chosen business areas. -Championing Roche’s global vision and strategies while creating local/network long-term and mid-term strategy to ensure sustainable business performance. Show less

-Proactively shaped the environment, defended, and improved Roche’s market position.-Enhanced market access by developing strong, trust-based relationships with customers and stakeholders (especially regulators and payers, Pharma and Healthcare associations, patient groups, customers, media, key accounts, and Therapeutic Area Experts).-Created business development and partnering opportunities in the local market, wherever feasible; built competitive knowledge through organizing and… Show more -Proactively shaped the environment, defended, and improved Roche’s market position.-Enhanced market access by developing strong, trust-based relationships with customers and stakeholders (especially regulators and payers, Pharma and Healthcare associations, patient groups, customers, media, key accounts, and Therapeutic Area Experts).-Created business development and partnering opportunities in the local market, wherever feasible; built competitive knowledge through organizing and participating in local/global events. -Created a ‘high performing’ organization that provides a stimulating and motivating work environment focused on talent management and customer and business objectives.-Cultivated a “Great Place to Work” environment by creating a stimulating and motivating workplace capable of attracting, engaging, retaining, and developing high performers.-Developed networks and communities within the affiliates, across affiliates, and with Global Product Strategy to bring our medicines and services to more patients faster.-Optimized the local interface and partnership with the Network Enabling Office (NEO) and with global.-Lead and played a major role in local and corporate compliance and promote ethical behaviour.-Protected intellectual property and Roche rights/assets. Show less

-Played a key role in Global Rotation with the Cancer Immunotherapy International Business Team as part of The Bridges Program.-Delighted to be an essential member of the TECENTRIQ International Business Team.

-Accountable for the Oncology and Hematology Business Unit Sales and BUC, the growth of our in-line products at various life cycle stages, and the launch of the next generation of transformational medicines.-Developed the franchise launch and commercialization strategy in close partnership with the PR Access, Finance, Medical, and Operations organizations, as well as the Tumor Leads in the regional & global teams.-Lead the sales and marketing plan execution, enhanced superior… Show more -Accountable for the Oncology and Hematology Business Unit Sales and BUC, the growth of our in-line products at various life cycle stages, and the launch of the next generation of transformational medicines.-Developed the franchise launch and commercialization strategy in close partnership with the PR Access, Finance, Medical, and Operations organizations, as well as the Tumor Leads in the regional & global teams.-Lead the sales and marketing plan execution, enhanced superior performance through effective prioritization, resource allocation, and performance management.-Built a strong team by effectively coaching, developing, and energizing all members.Promoted a culture of openness, diversity, and inclusion that drove innovation and employee engagement across all functions.-Built and maintained a key stakeholder network to identify landscape changes, market insights, and growth opportunities.-Ensured that all practices are compliant with relevant laws, regulations, and Roche standards of business conduct and ethics. Show less

The purpose of the Foundation is to catalyse the development of more equitable, sustainable and resilient healthcare systems, by developing and scaling shared solutions to healthcare challenges with exponential impact across the globe, harnessing digital technologies, data collaboration and health innovation to accelerate global attainment of health as well as facilitating improvement of policy frameworks.

-Lead on launch strategies & coordination with for new launches cross-functional team i.e. Medical, Marketing, DRA & Supply Chain.-Shape the Solution: conducted market assessments, in-depth Patient Journeys, present & future Market Size Studies, Pricing strategies, Market Access strategies, Brand Positioning etc.-Shape the Market: aligning Medical activities, developing Stakeholders Mapping, PR & Patient Groups etc.-Shape Novartis for Launch Readiness: Launched Teams, Sales Force… Show more -Lead on launch strategies & coordination with for new launches cross-functional team i.e. Medical, Marketing, DRA & Supply Chain.-Shape the Solution: conducted market assessments, in-depth Patient Journeys, present & future Market Size Studies, Pricing strategies, Market Access strategies, Brand Positioning etc.-Shape the Market: aligning Medical activities, developing Stakeholders Mapping, PR & Patient Groups etc.-Shape Novartis for Launch Readiness: Launched Teams, Sales Force Structure, Lead on Logistics & provided performance management tools.-Coordinated the Launch & Diagnostics strategies with Regional, EGM & Global.-Lead & improved current available diagnostics.-Developed Companion Diagnostics Strategies for the Middle East Cluster. Show less

-Developed a clear, well-communicated business vision for the Franchise that was reflected into a focused, lean, energized therapeutic team that assisted effective strategies and efficient tactical plans.-Lead the Franchise to achieve its Financial Objectives in terms of Sales, Growth and Profitability as well as building the Franchise capabilities to ensure Sustainability of business in the long term.-Took charge of the development of the BU Oncology Franchise Sales & Marketing… Show more -Developed a clear, well-communicated business vision for the Franchise that was reflected into a focused, lean, energized therapeutic team that assisted effective strategies and efficient tactical plans.-Lead the Franchise to achieve its Financial Objectives in terms of Sales, Growth and Profitability as well as building the Franchise capabilities to ensure Sustainability of business in the long term.-Took charge of the development of the BU Oncology Franchise Sales & Marketing Strategies in collaboration with the General Manager and ensured full engagement and support of the BU Leadership team.-Provided a distinct direction and leadership to all customer-focused activities.-Set business plans, priorities, budgets, and performance objectives for the Oncology Franchise. These pillars were then aligned with Market Access, Medical Affairs, Finance, Supply Chain, and other key functions.-Allocated and organized resources to support business plans. Ensured that the objectives and required financial results were met.-Collaborated with the Country Operational Heads and Novartis Agents in the KSA region to ensure streamlined operations and best representation of Novartis in front of customers and patients.-Partnered with Global and EGM Franchise teams to lead the development of new commercial models for the BU.-Lead Brand Managers in developing & implementing operational plans which optimized profitability, market share, and revenue growth for brands in the short and long term. Show less

Took charge of the Psychiatry Line sales and lead a team of twelve Medical Sales Representatives in the Middle & Eastern zones in the KSA.

Took the role of the Senior Product Manager for Psychiatry in the GCC Countries and was responsible for the Marketing Activities of Psychiatry

Responsible for the Marketing Activities of Psychiatry Business Unit in the GCC Countries

Promoted Janssen Psychiatry Products

Started my professional career as a Medical Representative at Eli Lilly, Egypt for one year and was responsible for an Osteoporosis Medication.