As the Content Manager at RecruitmentMarketing.com, I'm responsible for shaping the content strategy for RMC's Publication and Marketplace. I drive transformative content initiatives that are pivotal to the company's growth and success.Key responsibilities include:- Crafting and implementing a dynamic content marketing strategy, seamlessly aligning with the company's business goals and product roadmap.- Leading impactful marketing campaigns that are expanding our audience reach, while overseeing the production of diverse assets from articles to research reports.- Vigilantly monitoring industry trends and competitor strategies, ensuring our content remains cutting-edge and resonant.- Orchestrating multimedia projects, including brand videos and podcasts, enhancing our brand's multimedia footprint.- Upholding and championing our brand guidelines across all content, ensuring consistency and quality.- Leveraging advanced analytics to continuously refine our content approach, extracting insights that drive strategy and engagement.

In a world where marketing buzzwords fly around like confetti, I bring a refreshing blend of authenticity, innovation, and relentless creativity. Whether it's crafting a sales funnel that converts or delivering a keynote speech that resonates, these services are tailored to elevate your brand and drive growth.I offer:- Sales Funnel and Email Automation- AI Consulting and Prompting- Marketing Consultation- Keynote Speaking

I lead diverse content creation initiatives, producing and managing a wide range of marketing materials to support TSG Resources, Inc.'s business objectives. My responsibilities include the development of engaging website content, execution of targeted email campaigns, creation of dynamic microsites, and the crafting of compelling social media posts. Additionally, I produce detailed case studies, impactful pitch decks, and informative sales and recruiting sheets. My expertise lies in ensuring the alignment of all content with strategic priorities, optimizing engagement, and driving measurable results.Responsibilities:- Producing and managing ongoing content to support business goals- Developing website content that is SEO-friendly and user-centric- Executing targeted email campaigns to nurture leads and engage customers- Creating and maintaining microsites to highlight specific projects or initiatives- Crafting engaging social media posts across platforms like LinkedIn and Meta- Conducting audits of current content to ensure consistency and alignment with branding- Collaborating with cross-functional teams to align content with overall marketing strategy- Analyzing performance metrics to refine and enhance content strategies

As a Fractional CMO, I drive user acquisition, optimize conversion rates, and execute innovative marketing strategies for Hampr. Leveraging a data-driven approach, I implement impactful marketing experiments, streamline reporting processes, and lead cross-functional teams to achieve outstanding results.Responsibilities:- Design and execute data-driven marketing experiments to enhance user acquisition and conversion rates- Develop and implement comprehensive SEO and PPC strategies in collaboration with vendors- Manage and optimize PPC campaigns, including Google Ads and social media platforms, to lower cost per install and increase engagement- Conduct A/B testing on landing pages and ad creatives to identify the most effective strategies.- Unify reporting processes across paid and organic efforts to provide a clear view of marketing performance.- Oversee content creation initiatives, leveraging high-quality articles to enhance SEO and reduce costs- Develop and execute automated email and SMS campaigns to nurture leads and re-engage users- Lead and coordinate efforts with cross-functional teams, including regular meetings to track progress and adjust strategies- Initiate and track weekly and weekend marketing experiments, documenting hypotheses, execution, and results- Prioritize and rank experiments based on potential impact and feasibility

I spearhead a multifaceted digital project encompassing the launch and management of a podcast, the execution of targeted ad campaigns, and the formulation and implementation of a comprehensive social media strategy. My responsibilities range from setting up and producing high-quality podcast content to designing engaging ad creatives and driving social media initiatives across platforms like LinkedIn, Meta, Pinterest, and TikTok. I excel in analyzing and adapting strategies based on audience feedback and engagement metrics, ensuring the effective reach and impact of our digital presence.Responsibilities:- Setting up infrastructure and equipment for podcast recording.- Recording and editing episodes to ensure audio quality and coherence.- Developing show notes, transcripts, and enhancing branding elements.- Disseminating content across platforms, including YouTube, Reels, and TikTok.- Designing graphics and creatives for ad campaigns.- Writing compelling ad copy and iterating based on feedback.- Developing a comprehensive social media strategy across various platforms.- Conducting audits of current social media presence.- Identifying target audience and key messaging.- Designing and scheduling posts, engaging with the audience, and collaborating for cross-promotion.- Analyzing metrics to refine and update the strategy.

As the co-host and producer of "The Future of Femalehood" podcast, I delve into the intersection of AI and women's health, exploring the latest news and innovations in this dynamic field. My role encompasses a comprehensive set of responsibilities where I contribute to the conceptualization, production, and dissemination of content. I engage with industry experts, lead discussions on cutting-edge developments, and ensure that each episode offers insightful and valuable content to our audience.Responsibilities:- Co-hosting and producing engaging podcast episodes.- Researching the latest trends in AI and women's health.- Conducting interviews with experts and leading insightful discussions.- Editing and refining episodes to maintain high audio quality and coherence.- Developing a cohesive brand identity for the podcast.- Crafting and disseminating show notes and episode transcripts.- Designing promotional materials and content for various platforms.- Strategically promoting the podcast on platforms like YouTube, Reels, and TikTok.- Engaging with listeners through social media to build a community.- Analyzing audience feedback and engagement to refine future episodes.- Expanding the podcast's network and outreach within the women's health and AI community.- Staying abreast of innovations and news in AI and women's health to keep content relevant and up-to-date.

I spearheaded a comprehensive project for Conrad Labs, focusing on enhancing their online presence and lead generation capabilities. My responsibilities included conducting a detailed website audit, emphasizing user interface and user experience improvements, and integrating AI services. I also executed an SEO audit, identifying and bolstering the website's SEO strengths and addressing weaknesses. My strategic approach extended to the development of a marketing and content strategy, with a particular emphasis on AI-driven lead generation and personalized outreach to high-value prospects. This project not only improved the website's functionality and search engine visibility but also streamlined the client's marketing efforts towards more effective lead generation.Responsibilities:- Conducting initial discovery meetings to understand client needs.- Performing a comprehensive website audit focusing on UI/UX.- Strategically featuring new AI services on the website.- Conducting an SEO audit to identify current strengths and weaknesses.- Implementing on-page optimization including meta tags, headers, and content.- Engaging in detailed discovery sessions to grasp the full scope of client objectives.- Refining messaging and branding with a focus on AI and machine learning.- Developing a comprehensive marketing and content strategy.- Implementing AI-driven lead generation tactics.- Personalizing business development strategies for reaching high-value prospects.

Ema provides AI support and real friendships to women from fertility to menopause. I was hired to develop and implement the GTM playbook as a team of 1. I quickly grew to also influence the product roadmap and create experiments and changes for optimal conversion. I also played a role in the app’s retention strategies as well as prompt engineering for our users and our team while consistently growing the userbase and decreasing CAC.Key responsibilities and achievements include:- Worked with engineering, product, and design to rebrand and launch the app- Strategic planning and implementation of marketing strategies, focusing on optimizing acquisition costs and enhancing user retention- Assisted in the prompt engineering efforts for our AI companion, Ema, improving user engagement and satisfaction- Conducted regular training sessions for the team on AI prompting techniques, fostering a culture of continuous learning and innovation- Leveraged advanced analytics techniques to extract meaningful insights related to user behavior, engagement, and conversion rates that influenced experimentation- Fostered a strong culture of experimentation and highly skilled in A/B testing copy that converts- Worked within an OKR framework and reported actionable insights to C-suite on a weekly basis

As the co-founder and President of Rally Marketing, a digital-first agency, I had the privilege of shaping the organization's vision, mission, and overall direction. I served as the President of a digital growth agency with clients across the country - my main role included developing and executing high-growth GTM strategies across all channels while lowering customer acquisition costs. Our clients were a mix of B2B, B2C, CPG, Ecommerce and start-ups. Key responsibilities and achievements include:- Managed a full-service marketing agency of 15+, utilizing data insights to develop and implement effective marketing strategies across diverse industries- Responsible for developing and achieving high growth OKRs and KPIs- Responsible for performance marketing initiatives including customer journey mapping, funnel creation and optimization - Collaborated with cross-functional teams to design and implement experiments, ensuring accurate experimentation and actionable results.- Leveraged market trends, consumer behavior, and data analytics to develop and implement effective marketing strategies- Managed reporting and strategy refinement across client base (ability to translate highly technical reporting into bite-sized, palatable feedback for stakeholders).- Inaugural founder of Innovate South - a Gulf South regional digital marketing conference that has run for the past decade

As the first Online Marketing Director at BBR Creative, one of the largest agencies in the Gulf South, I was responsible for building and managing a team of digital marketing experts. Our team handled client accounts for SEO, social media, blogging, and online paid advertising.Key responsibilities and achievements include:- Managing a team of digital marketers to handle client accounts across various digital channels, including SEO, social media, blogging, and online paid advertising.- Overseeing the internal content team for the company blog and social media profiles, leveraging these platforms to provide industry knowledge to our customers and increase sales.- Launching and managing the entire digital marketing department, which achieved more than 300% growth in less than a year.- Building a culture of innovation and continuous learning, fostering a team of digital marketing experts.

Starting as a Junior Account Associate at Search Influence, a growing firm specializing in SEO, social media, paid search advertising, and email marketing, I quickly rose to the position of Account Manager in less than two years.Key responsibilities and achievements include:- Managing a team of three and overseeing more than 30 accounts, demonstrating leadership and strategic account management skills.- Specializing in SEO, social media, paid search advertising, and email marketing, providing a broad range of digital marketing services to clients.- Serving as a featured keynote speaker at the national search marketing conference SMX West for two consecutive years, sharing industry insights and best practices.- Gaining recognition in Mashable for my creative use of the Facebook Timeline, showcasing my innovative approach to social media marketing.- Managing the site’s blog, leveraging content marketing to engage audiences and drive traffic.