RoleAccountable for brand positioning, all marketing and communication strategies and their omnichannel, foremost digital implementations, measured against at least 10 KPIs, ROAS and revenue. Also, responsible for external and internal communications, incl. strategy, press-contacts and the intranet.

RoleResponsible for the strategic alignment of the brand Media Markt (from a fixed commercial enterprise - stationärer Handel - to a multichannel organization), in terms of digital transformation and for the operative implementation of the national and regional marketing measures, including managing more than 25 people and 3 direct reports as well as our multi million Euro budget. Online and offline Mediastrategy and -planning, digital Marketing for E-Commerce, CRM measures, Bundesligasponsoring and Media-cooperations as well as award winning multi - media campaigns like "Das große Osterhasenrasen" or digital only campaigns like "Zipfelrausch" were also under my responsibility. Since Dec. 2018 as Head of Media responsible for all digital and traditional media of Media Markt and Saturn, including the development, of a two brands media strategy, as well as its budgeting, planning and operating. Placing a special focus on supervising and implementing the digitalization process for data driven purposes, especially programmatic advertising.

RoleDevelopment and implementation of successful, sales-increasing and cross-media campaigns for Germany, such as "Das ist mein Laden" with Mario Barth, "Das kauf ich euch ab" with Olli Dittrich (ADC-silver).Consultancy and operative support to the regional and store managers in all areas of national and regional marketing activities in particular through the development and realization of campaigns, media strategies and new promotional ideas.

RoleResponsible for all national and local Marketing activities, including brand advertisment and sales promotions for customers. Also, responsible for BtoB Marketing and promotions for Advertisers.Management of 15 employees, budget in the double-digit million euro range. Realisation of BILD's own TV formatsOrganisation of national TV - events, including ‘A Heart for Children’

RoleResponsible for the organisation, developping content and overviewing communications of Heidelberger Druckmaschinen's presence at drupa, the world's largest trade fair for printing and paper. Development and realisation of a new international brand presence and the first global campaign for Heidelberger Druckmaschinen.Management of the project team with over 30 interdisciplinary team members and the responsible agencies

RoleAs a Product manager, I was responsible for the marketing activities for ‘Die Besten von Ferrero’, including radio campaigns, packaging design and testing in a live environment, and POS measures. I carried out analyses to determine whether to introduce new types of packaging or to discontinue existing ones. Before that, I was a trainee and assistant product manager for ‘Rocher’.