I started my career at CSY & Associates, a small yet visionary local firm. From a fresh graduate, I rose all the way to partner, gaining 20 years of experience in audit, taxation, advisory, and management through various job assignments. In 2023, CSY Group merged with ASQ Group. Not only did I serve as the tax partner of the merged Group, but I was also invited to the board to act as COO, overseeing the merger integration and rebranding of ASQ, a company with a 40-year history.I aspire to transform ASQ into a beacon of happiness and prosperity, where employees take pride in being part of the organisation. I believe that technology and AI can revolutionise the accounting industry. Therefore, I urge all SMPs to proactively identify opportunities to leverage technology-driven solutions to enhance process efficiencies for the benefit of employees and clients.