Hester Francken Email and Phone Number
Amsterdam, NH, NL
Hester Francken's Location
Kigali City, Rwanda, Rwanda
Hester Francken's Contact Details
Hester Francken work email
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Hester Francken personal email
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Hester Francken phone numbers
About Hester Francken
Hester Francken is a Social Change Strategist and Storyteller at Vice Versa. They possess expertise in teamwork, growth mindset, consumer behaviour, sales, coaching and 36 more skills. They is proficient in French, Spanish and English. Colleagues describe them as "With a small group, I worked with Hester on the development of a new business idea for about four months. Hester kept our minds open during idea generation, she guided the process, introduced us to tools to shape our business proposition and pro-actively connected us to students & others to collaborate with in our initiatives. Hester is a very pro-active contributor, result driven and was an inspiring member of our team. I look forward to working with her again. " and "Hester heeft in het commerciële hart van Vandebron bewezen wat impact maken is! Hester is een echte go-getter. Met bijzonder veel focus en een ijzersterke mindset legt zij de lat op het hoogste niveau. Door goed stil te staan bij de 'why' is Hester in staat iedereen, van klant tot collega, de juiste richting in te bewegen. Met volle overtuiging!"
Hester Francken's Current Company Details
Vice Versa
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Social Change Strategist and Storyteller
Amsterdam, NH, NL
- Website:
- hetnieuwe.viceversaonline.nl
- Employees:
- 4
Hester Francken Work Experience Details
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Social Change Strategist And StorytellerVice VersaAmsterdam, Nh, Nl
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Impact Business DesignerFranck& Value Nov 2024 - PresentKigali City, RwandaSupporting female and young entrepreneurs in East- and later West Africa to unlock their full potential, to be the changemakers of their economies and societies. I help to change perspective, find your business’ value and grow.Impact business design, growth and behavior change. Strategic facilitator, experiment designer, business coach and trainer.Sustainability, health, education, food.Storytelling is key in all activities and industries to bring about change.Started my new chapter as per 1 november in Kigali, Rwanda and will be available for freelance projects after my voluntary contributions.
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Business DesignerBusiness Models Inc. Jun 2021 - Oct 2024Amsterdam AreaAt Business Models Inc., we create value for people, planet & business. We do this by delivering people-centric business strategies and innovations for our global clients by fusing the disciplines of strategy, business, design and psychology.An example of my collaborations: co-creating HELM's shift in business, mindset and culture. https://www.businessmodelsinc.com/en/cases/co-creating-a-sustainable-future-with-helm-ag -
Digital InnovatorThe Talent Institute Jun 2019 - Jun 2021Amsterdam Area, NetherlandsAs a Digital Innovator, I am specialised in building new and innovative products and services. Our team of skilled innovation professionals are expert in running experiments to validate the most risky assumptions underlying an idea or proposition. We work on innovation projects in the discovery, validation or growth phase for market leading companies such as Nestle, Philips and many more. Also, I am dedicated to coach people in developing these skills.I worked on dedicated projects for Sanoma, Unilever, Nestlé Purina, FrieslandCampina and VvAA and advice on growth challenges of Webinargeek and Stay Future Proof.Want to know more? Visit our website or send me a message! -
Growth HackerThe Talent Institute Nov 2018 - May 2019Responsibilities concerned- creating data-driven and automated customer journeys- acquiring and analyzing data and qualitative insights of the customer behavior- creating and optimizing mainly the awareness and acquisition funnels to acquire warm leads for the sales team. Also concerned with the activation, revenue, retention and referral funnels.- co-facilitating the Innovation and Growth Hacking BootcampsIn search for training (bootcamps) in (Lean Startup Methodology) Innovation or Growth Hacking? More information at www.growthacademy.nl.
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Growth Hacking TraineeThe Talent Institute May 2018 - Oct 2018Amsterdam Area, NetherlandsI attended the Growth Hacking Traineeship of The Talent Institute. An intensive 6 month program where I've learned the skills, tools & mindset to become a full-stack Growth Hacker (Data Driven Marketeer).The curriculum consists of:Lean-Startup Methodology | Growth-Hacking Framework (AARRR) | Experiment Design | (Google) Analytics | SEM | A/B-Testing | CRO | UX/UI Principles | Artificial Intelligence | HTML/CSS | Social Media (Ads) | Marketing Automation | Persuasion PsychologyTo master these skills I was focused for 5 months on creating and optimizing funnels to improve the customer journey of the Innovation Bootcamps and the Growth Hacking Bootcamps that WEI (We Empower Innovators) facilitates for professionals and corporates.
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Service Design & Experiment Design Lead | Digital Innovator ProgramVvaa Feb 2021 - May 2021Utrecht, NetherlandsVvAA wants to build a sustainable model to meet their duty of care goals. In 2020, they have set up an innovation team to experiment with a new channel to lead their customers through the insurance check-up. This led to the insight that there is no 'one-size-fits-all' channel. Therefore, I have set set up a discovery project to define the different customer segments with different needs. These insights led to a validation project where my successor validates the channels and messages that make each customer segment convert best in their insurance check-up. -
Growth Hacker | Digital Innovator ProgramFrieslandcampina Sep 2020 - Feb 2021Amsterdam, North Holland, NetherlandsWithin the Milkubator, the corporate accelerator of FrieslandCampina, a disruptive business proposition has been validated: De Firma Kaas. This proposition successfully launched FrieslandCampina's first B2C subscription model into the market: cheese directly from the farmer. Now the problem-solution fit and the product-market fit have been validated, it's time to obtain sustainable growth. In this phase, my main responsibility lies in the strategy and optimization of the acquisition and activation funnels to grow the active member base. Understanding the changing needs of the consumer and rapid experimenting to find the right growth strategies are key in this process. -
Growth Lead & Experiment Designer | Digital Innovator ProgramUnilever Food Solutions Belgium Sep 2019 - Apr 2020Brussels Area, BelgiumWithin the Food Solutions department at Unilever Brussels we have set up a growth team. This team is focused on offering Unilever's Food Solution products to chefs in the most efficient way, by connecting online touch-points to the offline touch-points. I have implemented and am leading an experiment process to connect and optimize the (digital and offline) customer journey touch-points with the growth team, with the end goal to double sales growth. -
Growth Lead & Experiment Designer | Digital Innovator ProgramSanoma Jun 2019 - Aug 2019Hoofddorp, NetherlandsAs a Digital Innovator from The Talent Institute I was in the lead to transform various Ticketing teams inside Sanoma to become more data-driven and experimental teams, by facilitation and execution of Lean Startup and Growth Hacking principles. -
Branch Manager & Sales SpecialistVandebron Feb 2017 - May 2018Utrecht Area, NetherlandsResponsible for overall sales results and HR at the Utrecht Branch.- Identified staff gap, invested in recruitment and doubled staff- Net average in sales increased with 42% under my leadership- Setting goals, creating and implementing the sales strategy- Training, coaching, pool management, office management, planning- Advising other teams at HQ on sales strategies, training and employee journeysI have also translated my (economic/consumer and social) psychological background into these roles. -
Various PositionsVandebron Aug 2015 - Jan 2017Amsterdam Area, NetherlandsVandebron is set to disrupt the Dutch energy market, to make renewable energy available on mass scale. The startup has developed an online peer-to-peer energy marketplace, on which anyone who generates renewable energy can sell their yield directly to consumers. In almost 4 years, it has grown to a scale-up with more than 130.000 consumers and more than 130 producers.Before becoming Branch Manager, I fulfilled multiple positions:Assistant Branch Manager, Leiden and UtrechtNovember 2016 - January 2017Sales Coach, AmsterdamApril 2016 - October 2016Promotor, Captain and Team Captain, AmsterdamAugust 2015 - March 2016
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AuthorNew Neuromarketing Nov 2014 - Apr 2016I like to find out what factors drive people in their economic behaviour and decision making, and to creatively transform these psychological insights into practical blogposts.My blogpost on New Neuromarketing:- "Co-branding relationships: Always a love story?"http://www.newneuromarketing.com/co-branding-relationships-always-a-love-storyMy blogposts on Marketingmed:- "Sharing personal analytics online: attractive? The psychology behind it"https://marketingmed.nl/data-ervaringen-delen-aantrekkelijk-de-psychologie-erachter/- "Overcoming consumer resistance: these are the 3 ways"https://marketingmed.nl/consumenten-weerstand-overwinnen-3-manieren/ -
UpstarterDe Upstarter Sep 2015 - Dec 2015Amsterdam Area, Netherlands'De Upstarter' is a program focused on bridging the gap between university and the labor market.Ambitious students and career starters are selected to develop their entrepreneurial skills, determine where their talent lies and find out how to make a difference for others and themselves. -
Marketing And Brand Management InternCrowdripple Sep 2015 - Dec 2015Amsterdam Area, NetherlandscrowdRipple, a startup operating from the Impact Hub, is dedicated to stimulate conscious consumption and support entrepreneurial crowdfunding projects that do good worldwide.As a member of the marketing team, I was involved with:- researching the needs and wants of the millennial customer;- building the marketing and communication strategy; and- performing PR and creating email- and social media-marketing campaigns to create awareness, create buzz and generate leads -
Marketing InternStudio St&T Jul 2014 - Jan 2015Utrecht Area, NetherlandsWith a deep knowledge and understanding of the factors that surround consumer behavior, Studio ST&T assists companies in gaining better marketing results. Through campaigns, consultancy and training, Studio ST&T shares its valuable knowledge to those who wish to thrive in today's consumer-centered environment.I was an intern at Studio ST&T during four months in this period. My responsibilities concerned:- analysing new scientific psychological publications;- jointly working on marketing projects and consultancy for several companies;- performing market research for a new psychological test and a new app; and- performing marketing activities for Studio ST&T, including social media marketing and writing blogposts.My blogposts:- "Selfie psychology: effective marketing campaigns"http://www.studiostt.nl/tips/selfie-psychologie-effectieve-marketing-campagnes- "The psychology behind plain language in advertising"http://www.studiostt.nl/tips/de-psychologie-achter-duidelijke-taal-in-reclame -
CoachInzowijs Jun 2013 - Jan 2015Leiden/The HagueInzowijs is an organisation that supervises children with psychological problems.During one and a half year I have coached four kids with psychiatric and developmental disorders. I visited them at home and school, consulted with parents and coordinators, developed relevant goals and offered support in social-emotional development.
Hester Francken Skills
Teamwork
Growth Mindset
Consumer Behaviour
Sales
Coaching
Marketing Management
Social Media
Psychology
Leadership
Management
Field Marketing
Strategy
Social Media Marketing
Sustainability
Commercial
Writing
English
Perseverant
Training
Strategic Planning
Constructive Feedback
Grow Coaching
Statistics
Analytics
E Mail Marketing
Spss
Sales Recruitment
Growth Hacking Framework
Market Research
Wordpress
Joomla
Spanish
Axure
Mailchimp
Sem
Html/css
Experiment Design
Analytics
A/b Testing
Ux/ui Principles
Lean Innovation Method
Hester Francken Education Details
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Economic And Consumer Psychology -
Startupbootcamp, Innoleaps & The Talent InstituteLean Startup Innovation, Growth Hacking -
International House Clic SevillaSpanish
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Economic And Consumer Psychology
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Education And Child Studies
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Sint Maartenscollege VoorburgGymnasium Bèta
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Professor Casimirschool Voorburg
Frequently Asked Questions about Hester Francken
What company does Hester Francken work for?
Hester Francken works for Vice Versa
What is Hester Francken's role at the current company?
Hester Francken's current role is Social Change Strategist and Storyteller.
What is Hester Francken's email address?
Hester Francken's email address is he****@****ail.com
What is Hester Francken's direct phone number?
Hester Francken's direct phone number is +316153*****
What schools did Hester Francken attend?
Hester Francken attended Leiden University, Startupbootcamp, Innoleaps & The Talent Institute, International House Clic Sevilla, Leiden University, Leiden University, Sint Maartenscollege Voorburg, Professor Casimirschool Voorburg.
What skills is Hester Francken known for?
Hester Francken has skills like Teamwork, Growth Mindset, Consumer Behaviour, Sales, Coaching, Marketing Management, Social Media, Psychology, Leadership, Management, Field Marketing, Strategy.
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