Hester Francken Email & Phone Number

Amsterdam, Nh, Nl

Amsterdam, Nh, Nl

Kigali City, Rwanda

Supporting female and young entrepreneurs in East- and later West Africa to unlock their full potential, to be the changemakers of their economies and societies. I help to change perspective, find your business’ value and grow.Impact business design, growth and behavior change. Strategic facilitator, experiment designer, business coach and trainer.Sustainability, health, education, food.Storytelling is key in all activities and industries to bring about change.Started my new chapter as per 1 november in Kigali, Rwanda and will be available for freelance projects after my voluntary contributions.

Amsterdam Area

At Business Models Inc., we create value for people, planet & business. We do this by delivering people-centric business strategies and innovations for our global clients by fusing the disciplines of strategy, business, design and psychology.An example of my collaborations: co-creating HELM's shift in business, mindset and culture. https://www.businessmodelsinc.com/en/cases/co-creating-a-sustainable-future-with-helm-ag

Amsterdam Area, Netherlands

As a Digital Innovator, I am specialised in building new and innovative products and services. Our team of skilled innovation professionals are expert in running experiments to validate the most risky assumptions underlying an idea or proposition. We work on innovation projects in the discovery, validation or growth phase for market leading companies such as Nestle, Philips and many more. Also, I am dedicated to coach people in developing these skills.I worked on dedicated projects for Sanoma, Unilever, Nestlé Purina, FrieslandCampina and VvAA and advice on growth challenges of Webinargeek and Stay Future Proof.Want to know more? Visit our website or send me a message!

Responsibilities concerned- creating data-driven and automated customer journeys- acquiring and analyzing data and qualitative insights of the customer behavior- creating and optimizing mainly the awareness and acquisition funnels to acquire warm leads for the sales team. Also concerned with the activation, revenue, retention and referral funnels.- co-facilitating the Innovation and Growth Hacking BootcampsIn search for training (bootcamps) in (Lean Startup Methodology) Innovation or Growth Hacking? More information at www.growthacademy.nl.

Amsterdam Area, Netherlands

I attended the Growth Hacking Traineeship of The Talent Institute. An intensive 6 month program where I've learned the skills, tools & mindset to become a full-stack Growth Hacker (Data Driven Marketeer).The curriculum consists of:Lean-Startup Methodology | Growth-Hacking Framework (AARRR) | Experiment Design | (Google) Analytics | SEM | A/B-Testing | CRO | UX/UI Principles | Artificial Intelligence | HTML/CSS | Social Media (Ads) | Marketing Automation | Persuasion PsychologyTo master these skills I was focused for 5 months on creating and optimizing funnels to improve the customer journey of the Innovation Bootcamps and the Growth Hacking Bootcamps that WEI (We Empower Innovators) facilitates for professionals and corporates.

Utrecht, Netherlands

VvAA wants to build a sustainable model to meet their duty of care goals. In 2020, they have set up an innovation team to experiment with a new channel to lead their customers through the insurance check-up. This led to the insight that there is no 'one-size-fits-all' channel. Therefore, I have set set up a discovery project to define the different customer segments with different needs. These insights led to a validation project where my successor validates the channels and messages that make each customer segment convert best in their insurance check-up.

Amsterdam, North Holland, Netherlands

Within the Milkubator, the corporate accelerator of FrieslandCampina, a disruptive business proposition has been validated: De Firma Kaas. This proposition successfully launched FrieslandCampina's first B2C subscription model into the market: cheese directly from the farmer. Now the problem-solution fit and the product-market fit have been validated, it's time to obtain sustainable growth. In this phase, my main responsibility lies in the strategy and optimization of the acquisition and activation funnels to grow the active member base. Understanding the changing needs of the consumer and rapid experimenting to find the right growth strategies are key in this process.

Brussels Area, Belgium

Within the Food Solutions department at Unilever Brussels we have set up a growth team. This team is focused on offering Unilever's Food Solution products to chefs in the most efficient way, by connecting online touch-points to the offline touch-points. I have implemented and am leading an experiment process to connect and optimize the (digital and offline) customer journey touch-points with the growth team, with the end goal to double sales growth.

Hoofddorp, Netherlands

As a Digital Innovator from The Talent Institute I was in the lead to transform various Ticketing teams inside Sanoma to become more data-driven and experimental teams, by facilitation and execution of Lean Startup and Growth Hacking principles.

Utrecht Area, Netherlands

Responsible for overall sales results and HR at the Utrecht Branch.- Identified staff gap, invested in recruitment and doubled staff- Net average in sales increased with 42% under my leadership- Setting goals, creating and implementing the sales strategy- Training, coaching, pool management, office management, planning- Advising other teams at HQ on sales strategies, training and employee journeysI have also translated my (economic/consumer and social) psychological background into these roles.

Amsterdam Area, Netherlands

Vandebron is set to disrupt the Dutch energy market, to make renewable energy available on mass scale. The startup has developed an online peer-to-peer energy marketplace, on which anyone who generates renewable energy can sell their yield directly to consumers. In almost 4 years, it has grown to a scale-up with more than 130.000 consumers and more than 130 producers.Before becoming Branch Manager, I fulfilled multiple positions:Assistant Branch Manager, Leiden and UtrechtNovember 2016 - January 2017Sales Coach, AmsterdamApril 2016 - October 2016Promotor, Captain and Team Captain, AmsterdamAugust 2015 - March 2016

I like to find out what factors drive people in their economic behaviour and decision making, and to creatively transform these psychological insights into practical blogposts.My blogpost on New Neuromarketing:- "Co-branding relationships: Always a love story?"http://www.newneuromarketing.com/co-branding-relationships-always-a-love-storyMy blogposts on Marketingmed:- "Sharing personal analytics online: attractive? The psychology behind it"​https://marketingmed.nl/data-ervaringen-delen-aantrekkelijk-de-psychologie-erachter/- "Overcoming consumer resistance: these are the 3 ways"​https://marketingmed.nl/consumenten-weerstand-overwinnen-3-manieren/

Amsterdam Area, Netherlands

'De Upstarter' is a program focused on bridging the gap between university and the labor market.Ambitious students and career starters are selected to develop their entrepreneurial skills, determine where their talent lies and find out how to make a difference for others and themselves.

Amsterdam Area, Netherlands

crowdRipple, a startup operating from the Impact Hub, is dedicated to stimulate conscious consumption and support entrepreneurial crowdfunding projects that do good worldwide.As a member of the marketing team, I was involved with:- researching the needs and wants of the millennial customer;- building the marketing and communication strategy; and- performing PR and creating email- and social media-marketing campaigns to create awareness, create buzz and generate leads

Utrecht Area, Netherlands

With a deep knowledge and understanding of the factors that surround consumer behavior, Studio ST&T assists companies in gaining better marketing results. Through campaigns, consultancy and training, Studio ST&T shares its valuable knowledge to those who wish to thrive in today's consumer-centered environment.I was an intern at Studio ST&T during four months in this period. My responsibilities concerned:- analysing new scientific psychological publications;- jointly working on marketing projects and consultancy for several companies;- performing market research for a new psychological test and a new app; and- performing marketing activities for Studio ST&T, including social media marketing and writing blogposts.My blogposts:- "Selfie psychology: effective marketing campaigns"​http://www.studiostt.nl/tips/selfie-psychologie-effectieve-marketing-campagnes- "The psychology behind plain language in advertising"​http://www.studiostt.nl/tips/de-psychologie-achter-duidelijke-taal-in-reclame

Leiden/The Hague

Inzowijs is an organisation that supervises children with psychological problems.During one and a half year I have coached four kids with psychiatric and developmental disorders. I visited them at home and school, consulted with parents and coordinators, developed relevant goals and offered support in social-emotional development.

Master'S Degree, Economic And Consumer Psychology

This master specializes in the psychological mechanisms that underlie many of our choices and decisions concerning consumption and other.

Lean Startup Innovation, Growth Hacking

Bootcamps and learning-on-the-job traineeship

B1, Spanish

Two months (October - November) Spanish language course. Certified for language level B1.

Premaster, Economic And Consumer Psychology

Activities and Societies: Treasurer at 'The Faculty Career Orientationday' CommitteeExtra Curriculum (Faculteit der Rechtsgeleerdheid.

Bachelor Of Science (Bs), Education And Child Studies

Activities and Societies: Contact Extern of the Programme Committee at the Institute of Education and Child Studies, K.S.R.V. 'Njord'.

Gymnasium Bèta

Activities and Societies: VMHC Cartouche (field hockey), tennis, golf

Education record