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Heta Mehta Email & Phone Number
Senior Manager- Marketing Effectiveness
at
NielsenIQ
1 work email found
@tcs.com
LinkedIn matched
✓ Verified July 2026
4 data sources
Profile completeness 86%
Current company
Role
Senior Manager- Marketing Effectiveness
Location
India
Company size
Who is Heta Mehta? Overview
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Quick answer
Heta Mehta is listed as Senior Manager- Marketing Effectiveness at NielsenIQ, a with 27256 employees, based in India. AeroLeads shows a work email signal at tcs.com and a matched LinkedIn profile for Heta Mehta.
Heta Mehta previously worked as Analytics Manager at Nielsen and Senior Analyst at Tata Consultancy Services. Heta Mehta holds Master Of Business Administration - Mba, Finance, General from Som-Lalit Institute Of Business Administration.
Company email context
Email format at NielsenIQ
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{first}.{last}@tcs.com
86% confidence
AeroLeads found 1 current-domain work email signal for Heta Mehta. Compare company email patterns before reaching out.
Profile bio
About Heta Mehta
Experienced Analytics professional with a widespread demonstrated history of Analytics industry and proficiency in Market Mix Modeling with 10 years of experience. Self-motivated, adaptable and highly dedicated when it comes to work ethic and to go an extra mile for client delivery and contributing for idea generation to improvise deliveries
Current workplace
Heta Mehta's current company
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Nielseniq
5 roles
Heta Mehta work experience
A career timeline built from the work history available for this profile.
Analytics Manager
Senior Analyst
•Supervising a sub team of 5 to 6 Analysts•Manage and validate project technically, also generate insights based on set hypothesis.•Actively involved for their learning & development, appraisals and accountable for their project deliveriesAdd-ons -Actively involved in automation and improvement opportunity and there by upscale delivery timeline and reduce human intervention-Act as SPOC for other domain related responsibilities-Process trainer for Market Mix Modelling and domain skill Trainer
Oct 2016 - Jan 2022
Business Analyst
•Planning and executing Marketing Mix Modeling for CPG clients in USA.•Understand business questions and configure statistical model based on multiple linear regression.•Validate R-squared, MAPE and DW for best statistical fit. Analyse correlations and multi-collinearity through Condition Index and VIF.•Analyse media(TV, Digital, Print, Coupons, Social, Radio, PR) and trade(In-store) promotions to derive findings and insights from the model.•Analyse media using effectiveness, efficiency, CPP, Due-Tos, Contributions and ROIs.•Simulation and optimization on historic data to plan future media executions and budget.•Suggesting/planning media and trade activities to improve ROIs along with competitor analysis.•Brand performance presentation and potential marketing strategy discussion with clients.
Apr 2014 - Oct 2016
Summer Internship
Apr 2013 - Jun 2013
Team & coworkers
Colleagues at NielsenIQ
Other employees you can reach at niq.com. View company contacts for 27256 employees →
SS
Sharmilla Sadhana
Colleague at NielseniqChennai, Tamil Nadu, India
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SS
Snehal Salokhe
Colleague at NielseniqPune, Maharashtra, India
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MS
Moin Sodagar
Colleague at NielseniqSharjah Emirate, United Arab Emirates
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MA
Maximiliano Albarracin
Colleague at NielseniqArgentina
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YR
Yogesh Ravichandiran
Colleague at NielseniqBengaluru, Karnataka, India
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MY
Mayur Yadav
Colleague at NielseniqVadodara, Gujarat, India
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AS
Ahmed Salama
Colleague at NielseniqRiyadh, Saudi Arabia
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AK
Abhishek Kumar
Colleague at NielseniqPune, Maharashtra, India
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JP
James Phillips
Colleague at NielseniqNorth Sydney, New South Wales, Australia
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FY
Fernanda Yumi Miahira Oshiro
Colleague at NielseniqSão Paulo, Brazil
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Sharmilla Sadhana
Colleague at NielseniqChennai, Tamil Nadu, India
View →
SS
Snehal Salokhe
Colleague at NielseniqPune, Maharashtra, India
View →
MS
Moin Sodagar
Colleague at NielseniqSharjah Emirate, United Arab Emirates
View →
MA
Maximiliano Albarracin
Colleague at NielseniqArgentina
View →
YR
Yogesh Ravichandiran
Colleague at NielseniqBengaluru, Karnataka, India
View →
MY
Mayur Yadav
Colleague at NielseniqVadodara, Gujarat, India
View →
AS
Ahmed Salama
Colleague at NielseniqRiyadh, Saudi Arabia
View →
AK
Abhishek Kumar
Colleague at NielseniqPune, Maharashtra, India
View →
JP
James Phillips
Colleague at NielseniqNorth Sydney, New South Wales, Australia
View →
FY
Fernanda Yumi Miahira Oshiro
Colleague at NielseniqSão Paulo, Brazil
View →
2 education records
Heta Mehta education
Master Of Business Administration - Mba, Finance, General
Som-Lalit Institute Of Business Administration
Bachelor Of Business Administration - Bba
FAQ
Frequently asked questions about Heta Mehta
Quick answers generated from the profile data available on this page.
What company does Heta Mehta work for?
Heta Mehta works for NielsenIQ.
What is Heta Mehta's role at NielsenIQ?
Heta Mehta is listed as Senior Manager- Marketing Effectiveness at NielsenIQ.
What is Heta Mehta's email address?
AeroLeads has found 1 work email signal at @tcs.com for Heta Mehta at NielsenIQ.
Where is Heta Mehta based?
Heta Mehta is based in India while working with NielsenIQ.
What companies has Heta Mehta worked for?
Heta Mehta has worked for Nielseniq, Nielsen, Tata Consultancy Services, and State Bank Of India.
Who are Heta Mehta's colleagues at NielsenIQ?
Heta Mehta's colleagues at NielsenIQ include Sharmilla Sadhana, Snehal Salokhe, Moin Sodagar, Maximiliano Albarracin, and Yogesh Ravichandiran.
How can I contact Heta Mehta?
You can use AeroLeads to view verified contact signals for Heta Mehta at NielsenIQ, including work email, phone, and LinkedIn data when available.
What schools did Heta Mehta attend?
Heta Mehta holds Master Of Business Administration - Mba, Finance, General from Som-Lalit Institute Of Business Administration.
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