Heta Desai Baandal Email & Phone Number

Navi Mumbai

Mumbai Area, India

· Develop, conceptualise and execute plans to acquire new partners/customers and create alliance deals across portals and websites.· Understanding the campaign and the needs and identifying the potential portals for alliances, partnerships etc. (existing and new)· Client servicing for the existing portals and also identifying new portals for alliances.· Identifying and tapping digital publishers for collaborated activities/ features/ special sections and other means to enhance visibility in barter or paid forms.· To work on innovative strategies for alliances with existing and new portals.· Working closely with the Digital PR team making sure the content is disseminated to the portals and websites on a regular basis.. Working closely with brands, production houses, content partners by providing a creative solution for content integration.. Responsible for In-film marketing and sponsorship for the company from pitch to execution.Brands - Hyundai, Bosch, Myntra, Parx, Zicom, Yatra etcProduction houses- Balaji, Fox India, Paramount, Viacom, Zee, Kairos,Spider's Web etc

Mumbai Area, India

• Leading Marketing Alliances (co-branding & Cross Marketing) for the company:• Client Retention• 360 degree Marketing-Designing end to end Campaigns -managing PR, bloggers for the company.

Mumbai Area, India

 New Business Development1. Identify potential clients and build relationships2. Plan approaches and pitches based on client requirements3. Handle objections by clarifying, emphasizing agreements and working through differences to a positive conclusion4. Concept Selling and handling alliances5. Ideating new innovative business development concepts and ensuring strategic pitching and smooth program execution for the same6. Forecast sales targets and ensure they are met Client Retention1. Present new products and ideas and enhance existing relationships and push the products on their platform.2. Regularly visiting the clients to get product feedback & to understand the needs and gaps3. Interact with the editorial team for Introduction of new titles – Brief them about the market requirements4. Work with marketing staff to ensure that prerequisites (like pre-qualification or getting on a vendor list) are fulfilled within a timely manner. Brand Management1. Currently working on brand promotion through online Partner channels2. ACK’s e-commerce website – designing EDM, social media, e-commerce platform along with content and backend team3. Promoting the brand on partner websites Innovative selling 1. Negotiated exclusive deals with the partner channels2. Devised innovative methods to meet client needs – customization of product & packaging, value edition packs & budget versions3. Print + Online activities performed during promotions New Product Launch1. To conduct Pre order launch on all partner websites2. Social media campaigns 3. Promotions and special offer on the day of launch to be conducted on all partner websites4. Banner and Edm activities done on all website

Mumbai Area, India

• Data Analysis:1) Creating Tables as per client standard in Doc, PDF and Excel format.2) Tools used fro tabbing are- SPSS and Quantum.• Data Cleaning:1) Cleaning of Data in Quantum and SPSS.2) Data Extraction and Data mining.• Quality Check:1) Final Review of all deliverables.2) QC of tables against client standard and Tab specs.

Master Of Business Administration (Mba), Marketing

Pgdass, Applied Statistics

Bachelor Of Science (Bsc), Statistics

Activities and Societies: I was a member of NSS-National Service scheme: Partcipated in Street plays, Dancing,Blood donation drive, Tree.

Icse