- Worked with a portfolio of health plan partners, including Kaiser Permanente, Blue Shield of California and Cigna to understand opportunities for promotion of Headspace offerings to their members.- Developed and launched full funnel marketing plans to build awareness, adoption and engagement within health plan’s member bases.- Created dashboards to track member activity through product experience and to measure the efficacy of all marketing tactics of all campaigns. - Designed A/B and multivariate tests to increase efficacy of campaigns. - Created working data models that projected within 10% the demand generated from new health plan launches and marketing campaigns that internal teams used to ensure capacity was available.

- Created sales materials and pitch decks designed to convince employers to offer Zerigo products to their employee populations with Psoriasis to save on costs and improve productivity.- Created a series of marketing materials including emails, direct mail, social media posts, etc. designed to maximize enrollments in the Zerigo for Psoriasis program from employer populations.- Devised and implemented HIPAA compliant marketing tech stack to automate the delivery of personalized marketing materials including integrating with an external direct mail house.- Developed reporting infrastructure to track campaign performance metrics throughout the enrollment process.

HomeUnion is an innovative Financial Tech company that makes is easy for individual investors to reap the benefits of owning cash producing rental properties. The company uses a combination of technology, big data and real estate investment experts to identify, purchase and manage properties for their clients.At HomeUnion, I developed launched our marketing strategy and launched every aspect of our plan including positioning, messaging, lead generation/nurturing channels, public relations and promotions. I implemented a variety of marketing systems, developed marketing and sales dashboards enabling the entire organization to make data driven decisions to maximize awareness and build sales in the most cost-effective manner possible. I worked closely with upper management and sales, delivering all sales tools needed to build sales from $0 to over $8M/month in less than 2 years. To assist me, I hired, coached and learned from an all-star marketing team made up of internal professionals and outside vendors.

Built powerful lead generation machine via search engine marketing, search engine optimization, display ads and landing page optimization. Designed effective sales promotions that dramatically improved sales. Increased member engagement through highly segmented and personalized email campaigns. Created and led localized programs that increased content and leads by over 31%. Played a lead role in developing and launching fastest growing product in company history exceeded sales projections in first 6 months and increasing sales by 135% in second year.

AbleCloset is a 501c3 non-profit organization that was founded on the vision of providing children with special needs a resource for borrowing needed equipment. Obtaining rehabilitative equipment can be costly, time consuming and sometimes impossible. AbleCloset hopes to provide another resource for families that find themselves in these situations, allowing them to browse and then borrow from our “library” of equipment. We act as an interim between families and organizations, accepting donations of equipment that children may have outgrown or no longer need, and then lending them out to families with children that could greatly benefit from their use. Our vision includes purchasing new and difficult to obtain equipment through donations and fundraising. Our ultimate goal is the core of our mission… to provide children with special needs with the equipment they need to reach their maximum potential.

Developed and managed marketing communications plan that increased brand awareness, generated more than 1000 qualified leads in specified verticals per month and accounted for over 70% of sales.

Managed all aspects of marketing communications plan, increased brand awareness, generated qualified leads and increased sales by 45%.