Hethler De Chavez Email & Phone Number

Valenzuela, Ncr, Ph

Bonifacio Global City, Taguig

KEY ACCOMPLISHMENTS- Spearheaded the Brand's critical milestones and key activity work streams in preparation for the company's Technical (Friendly User Test) and Commercial launch.- Worked on marketing budget and communication plan including the marketing mix and omnichannel strategy.- Responsible for managing overall brand image and communications to the market.MAJOR DUTIES AND RESPONSIBILITIES- Responsible for the company's brand planning, design, promotion, and… Show more KEY ACCOMPLISHMENTS- Spearheaded the Brand's critical milestones and key activity work streams in preparation for the company's Technical (Friendly User Test) and Commercial launch.- Worked on marketing budget and communication plan including the marketing mix and omnichannel strategy.- Responsible for managing overall brand image and communications to the market.MAJOR DUTIES AND RESPONSIBILITIES- Responsible for the company's brand planning, design, promotion, and management, effectively build the brand concept, image, and culture- Direct brand development, establish efficient brand management system and brand image and improve brand management process and system- Organize and implement brand promotion and development strategies, establish an effective analysis and evaluation system, and ensure brand building and promotion effects- Responsible for mass media communication strategies, formulate mass media communication programs, and use the online and offline promotion to expand brand influence- Establish and maintain mainstream media resources in the industry, study and be aware of the company's development and communication needs of the market according to the company's annual operating plan, and plan mainstream media promotion- Responsible for publicizing and packaging the company, its products, and content, organize, plan and implement branding activities, effectively use current hot social topics for promotion- Collect news and information of competitors in the industry, respond sensitively to market changes, and improve marketing skills, communications, and fans engagement - Sign and manage external advertising contracts and monitor the effectiveness of advertising cooperation - Responsible for the company's promotion planning and activities of significant communication value Show less

Quezon City, Philippines

KEY ACCOMPLISHMENTS- Finalist: Lopez Achievement Awards 2016 – Business Management Category- Established international market presence by joining the biggest international trade events such as MIPTV, FILMART, MIPCOM, L.A. Screenings, DISCOP, APEX, Asia TV Forum, etc. for TV & film content buyers and sellers; booth rentals/setup as part of branding; launch and product awareness.- Partnership with the top international media publications such as Emmys, WorldScreen, Prensario… Show more KEY ACCOMPLISHMENTS- Finalist: Lopez Achievement Awards 2016 – Business Management Category- Established international market presence by joining the biggest international trade events such as MIPTV, FILMART, MIPCOM, L.A. Screenings, DISCOP, APEX, Asia TV Forum, etc. for TV & film content buyers and sellers; booth rentals/setup as part of branding; launch and product awareness.- Partnership with the top international media publications such as Emmys, WorldScreen, Prensario, ContentAsia, TodayTV, C21, VideoAge, etc. for premium print ads, company profiling and interviews as part of product awareness and PR/communications.- Established strong social media and digital presence across Facebook and YouTube channels. Both have been awarded a “verified” badge. Ensured each brand maintained its voice and targeted the right audience. Show less

Quezon City, Philippines

KEY ACCOMPLISHMENTS- Conceptualized the content and overall look and feel of the Department’s website; launched after 6 months- Pioneered the production of marketing materials (such as flyer; brochure; trailers; and AVP)- Pioneered the mailing campaign program as part of product awareness planMAJOR DUTIES AND RESPONSIBILITIES- Handles the production of (1) Market flyer; (2) Sales flyer with program synopsis and ratings; (3) Electronic Market mailer; (4) Electronic… Show more KEY ACCOMPLISHMENTS- Conceptualized the content and overall look and feel of the Department’s website; launched after 6 months- Pioneered the production of marketing materials (such as flyer; brochure; trailers; and AVP)- Pioneered the mailing campaign program as part of product awareness planMAJOR DUTIES AND RESPONSIBILITIES- Handles the production of (1) Market flyer; (2) Sales flyer with program synopsis and ratings; (3) Electronic Market mailer; (4) Electronic monthly mailer and; (5) Magazine/Internet Ads. Production includes the creative design, layout, content and overall looks and feels of the flyer/mailer.- Handles and coordinates accordingly the production of program trailer; and standard screeners- Handles and coordinates conceptualization of the content and overall look and feel of the department’s website.- Assists the Sales Managers and Division Head in the conceptualization and implementation of all marketing requirements of the department.- Handles and coordinates accordingly all traditional marketing requirements like print, TV/Video, radio & product brochures/fliers, etc.- Handles and coordinates accordingly all non-traditional marketing requirements like territorial events, special promo tie-ups, etc.- Handles mailing campaign on a monthly basis to designated territories and accounts.- Maintains database of clients.- Coordinates with ABS-CBNs Research Department pertaining to audience and market share of selected programs.- Coordinates with ABS-CBNs TV Production' teams on past and present programs and future projects.- Coordinates with ABS-CBNs Creative Communication Management (CCM), Pre-press and printers for all printing requirements.- Coordinates all marketing and promo requirements with other concerned department/division, subsidiaries, suppliers, etc.- Assists the Managers and Director in the preparation of all marketing and sales packages as required by clients. Show less

Quezon City, Philippines

MAJOR DUTIES AND RESPONSIBILITIES- Handles the production of (1) Market flyer; (2) Sales flyer with program synopsis and ratings; (3) Electronic Market mailer; (4) Electronic monthly mailer and; (5) Magazine/Internet Ads. Production includes the creative design, layout, content and overall looks and feels of the flyer/mailer.- Handles and coordinates accordingly the production of program trailer.- Handles and coordinates accordingly the production of standard screeners consists of… Show more MAJOR DUTIES AND RESPONSIBILITIES- Handles the production of (1) Market flyer; (2) Sales flyer with program synopsis and ratings; (3) Electronic Market mailer; (4) Electronic monthly mailer and; (5) Magazine/Internet Ads. Production includes the creative design, layout, content and overall looks and feels of the flyer/mailer.- Handles and coordinates accordingly the production of program trailer.- Handles and coordinates accordingly the production of standard screeners consists of pilot, middle and end episodes with English subtitles.- Handles and coordinates conceptualization of the content and overall look and feel of the department’s website.- Assists the Sales Managers and Division Head in the conceptualization and implementation of all marketing requirements of the department.- Handles and coordinates accordingly all traditional marketing requirements like print, TV/Video, radio & product brochures/fliers, etc.- Handles and coordinates accordingly all non-traditional marketing requirements like territorial events, special promo tie-ups, etc.- Handles mailing campaign on a monthly basis to designated territories and accounts.- Maintains database of clients.- Coordinates with ABS-CBNs Research Department pertaining to audience and market share of selected programs.- Coordinates with ABS-CBNs TV Production' teams on past and present programs and future projects.- Coordinates with ABS-CBNs Creative Communication Management (CCM), Pre-press and printers for all printing requirements.- Coordinates all marketing and promo requirements with other concerned department/division, subsidiaries, suppliers, etc.- Assists the Managers and Director in the preparation of all marketing and sales packages as required by clients.- Performs other duties and functions which may be assigned by the Managers and Director from time to time. Show less

Quezon City, Philippines

MAJOR DUTIES AND RESPONSIBILITIES- Assists the Managers and Director in the conceptualization and implementation of all marketing requirement.- Assists the Managers and Director in the preparation of all marketing and sales packages as required by clients.- Handles and coordinates all traditional and non-traditional marketing requirements.- Handles mailing campaign on a quarterly basis to designated territories and accounts.- Coordinates with Research Department pertaining… Show more MAJOR DUTIES AND RESPONSIBILITIES- Assists the Managers and Director in the conceptualization and implementation of all marketing requirement.- Assists the Managers and Director in the preparation of all marketing and sales packages as required by clients.- Handles and coordinates all traditional and non-traditional marketing requirements.- Handles mailing campaign on a quarterly basis to designated territories and accounts.- Coordinates with Research Department pertaining to audience and market share of selected programs.- Coordinates with all production teams on past and present programs and future projects.- Coordinates with ABS-CBNs Creative Communication Management (CCM), pre-press and printers of all printing requirements.- Performs other duties and functions which may be assigned by the Managers and Director from time to time. Show less