Hetvi Patwa Email & Phone Number

Philadelphia, Pennsylvania, United States

- Optimized metadata for 1,000+ webpages and indexed 500+ net new filter pages across all URBN brands using Google Keyword Planner and SEMRush to drive organic search and increased impressions by 200,000+ and clicks by 10,000+- Executed comprehensive local audits on 650+ local listing and store pages across all brands utilizing best SEO practices and verified hreflang tags for 600+ filter pages per brand via Screaming Frog, enhancing SEO and site interoperability- Identified and resolved sitemap issues and webpage errors during monthly crawls using Lumar, Screaming Frog & GSC

Philadelphia, Pennsylvania, United States

- Conducted comprehensive analysis of customer behavior on the website and app, optimizing acquisition channels and contributing to improved website performance and consistent weekly and monthly increases in onsite user engagement- Translated quantitative insights into strategic, qualitative recommendations using SQL, Tableau, and Google Analytics, distilling complex data into actionable opportunities while presenting my insights weekly through effective communication- Ensured the planning, QA, and analysis of A/B and multivariate tests in Salesforce Interaction Studio, collaborating with central URBN team for real-time updates, resulting in 15% enhancement in feature performance and user experience

Philadelphia, Pennsylvania, United States

- Designed, developed, and deployed innovative digital and blended learning solutions for 90k+ frontline Care employees- Gathered industry research within a team of 30+ employees, providing actionable insights that contributed to the development of a scalable and sustainable operating model for knowledge transfer in a highly competitive environment- Collaborated closely with the Enterprise Business Intelligence (EBI) partners to streamline logistics, including facilities, content, and participant support, resulting in a significant increase in training efficiency for Comcast’s new hire employees

Philadelphia, Pennsylvania, United States

- Executed monthly financial close activities, encompassing internal/external reporting and prompt fulfillment of data requests, while monitoring and ensuring precise depreciation of PECO assets for financial reporting across 300+ projects - Analyzed extensive datasets generated during storms and electric/gas distribution work, utilizing pivot tables and employing advanced methods to extract valuable and actionable insights, contributing to an optimized resource allocation- Assessed the impact of adverse weather conditions and distribution work on operational efficiency and financial metrics

Bellmawr, New Jersey, United States

- Assisted with bookkeeping using the QuickBooks accounting software- Performed accounts receivable and accounts payable functions - Balanced cash and posted sales invoices- Supported with month-end close processes such as journal entries and balance sheet reconciliations

Bachelor Of Science In Business Administration - Bsba, Marketing And Business Analytics, Senior

Activities and Societies: Drexel Women in Business, Broad Street Baadshahz, Drexel Dandiya, Club Volleyball

High School Diploma

Activities and Societies: National Honors Society, World Language National Honors Society, Student Council, Foreign Language Club, Habitat.