Leading efforts in Foundational AI Technologies

Led Feed Ranking, Feed Core ML, Recommendation Blending, Stories Ranking, Sharing Relevance, and Comments Ranking at Instagram. Managing a team of senior PMs. Launched in-feed recommendations, Favorites, and multiple ML models that drive better user experiences.

Improved public content and user ecosystem on Newsfeed through machine learning and XFN initiatives.

Led product for growth (SEO and paid acquisition) and mobile app teams.• Pushed primary service to Google’s 1st page for primary keyword searches by reducing page load 50% and fixing technical SEO.• Redesigned advisor details page (aka product details page) and advisor listings tool to remove tech debt, reduce SEO issues, and refine advisor selection experience.• Drove first session feedback initiative to improve advisor quality, advisor ranking, and customer experience.

Led product for growth (SEO and paid acquisition) and mobile app teams.• Launched new checkout flow: migrated codebase to Ember.js, applied user focused design to improve clarity, and grew checkout rate by 32%.• Set up A/B testing foundation. Implemented Mixpanel, validated product data, and established testing protocol.• Managed 3rd party partner integrations for affiliates and TV.• Led development of mobile app onboarding, lifting 1st paid transaction conversion by 24%.

Crimson Scholars provides students with accessible quality education through personalization, active learning methods, and real-time technologies.• Led overseas product team of four to develop real-time collaborative whiteboard and video app (iOS and Rails): launched alpha in 1 month, beta in 3 months, and GA in 6 months.• Managed cross-functional team to implement lesson storage and replay functionality. Improved engagement 2X and reduced client crashes 78%.• Improved drawing algorithm with engineering team. Increased responsiveness via reduced packet overhead, introduced merge resolution, and enhanced UX via Bezier curve rendering. Resolved 90% of support tickets.• Prioritized Roadmap: improved development time by 3x and reduced backlog by 75%.• Launched platform in China: analyzed market, tested w/ Chinese partners, and localized service. Increased revenue 22%.• Achieved 5X user growth by using acquisition data to create user personas and growth strategy.• Increased customer conversion rate by 467% through long tail SEO strategies.• Launched marketing campaigns: constructed hypotheses and ran A/B tests. Reduced CPC by 89%.• Improved student UX by establishing systems for onboarding, engagement, payments, and customer relationship management. • Grew revenue by 616%, leading company to positive cash flow.• Established processes for onboarding, tutoring, troubleshooting, payments, and customer relationship management.• Designed and built Crimson Scholars website (Bootstrap, HTML, CSS, and Javascript). • Received Best of 2015 and 2016 awards on Thumbtack: 98% user satisfaction. Improved customer lifetime value by 11X and referrals by 6X.

Paragon One helps college students by provides career assessment, live professional coaching, and internship matching. Paragon One is backed by Y-Combinator and the former CTO of Tencent.• Planned and launched ambassador program, referral tools, and organic growth strategy.• Sourced and vetted career advisors to meet rapidly growing demand.

Pork & Stuff is an online delivery-only food service that helps food entrepreneurs test and launch new concepts affordably.• Bootstrapped sales, marketing, and operations. Thousands of units sold. Profitable within first month.• Validated product quality and market using multiple acquisition funnels; identified customer pain points and optimized product according to feedback. • Surpassed industry’s email open and click rate averages. Increased subscribers by 260% and engagement by 230% • Formed and implemented a complex daily order fulfillment process: purchase processing, production optimization, and delivery. Decreased fulfillment time by 37%. • Managed company financials and legal documents, such as P&L, articles of incorporation, stock re-purchase agreement, and operating agreement, among others. • Designed website mockup and UX flow for Joomla eCommerce site.• Photographed and created graphical assets for website, social media, and marketing campaigns.

Ivy Educational Consulting is a boutique firm that advises and coaches students interested in higher education opportunities in the U.S.• Designed personalized learning programs to improve students' core deficiencies. • Taught SAT concepts. Students saw an average improvement of 200 points.• Created a robust feedback system to improve client relationships and align client expectations with the company's proposed curriculum. • Managed company financials, marketing efforts, and educational content.

LocalBonus builds loyalty and engagement through a universal loyalty program It rewards users for frequenting mom and pop shops, stimulating local economy and sustainability.• Grew LocalBonus business partners by 12x. Managed over 70 local business partners. Worked directly with business owners to engage customers, strengthen community, resolve product issues, and develop monthly loyalty metrics.• Led and created engagement strategies that increased social media followers by 7x. • Designed website mockups to standardize UI and address UX friction. • Recruited, interviewed, and trained interns to evangelize the LocalBonus brand and develop lasting merchant partnerships within the NYU community. • Organized community surveys to improve LocalBonus’s product and understand the usage of competing products.

Insprit is a Korean mobile networking startup. It develops mobile networking solutions for MVNO's, telecoms, and device makers. • Led South East Asia and China mobile data analysis and developed business expansion strategy for partnered product launches.• Wrote copy for Consumer Electronics Show and Mobile World Congress.• Designed and managed corporate social networking strategy. Improved brand visibility and consumer recognition by leveraging YouTube, Facebook, and Twitter. • Planned and coordinated website redesign, increasing SEO, reducing technical jargon, and improving ease of site maintenance.• Created financial projections for joint venture agreements with Samsung, JinPeng Electronics, and Kyocera.

Seoul Language Institute prepares South Korean students for study abroad opportunities through rigorous academic and cultural education programs.• Taught 1000+ students grammar, writing conventions, comprehension techniques, and test taking strategies for SAT, SSAT, and TOEFL.• Mentored students to identify and demonstrate character and compatibility for college and private school admissions.• Developed academic curriculum to prepare students for international secondary schools.

BSI is a B2B direct marketing group that serves multiple Fortune 500 companies.• Pitched presentations to approximately 70 businesses a day. • Identified operational inefficiencies and adjusted products to reduce clients' expenditures. • Sold $500,000 of services and products for Verizon and Quill with an average sales conversion rate of 56%.• Promoted to leadership position within five days. Trained and interviewed entry-level candidates to recognize businesses' needs and upsell according to the customers' long-term operations.

• Analyzed activities of non-profit organizations, searching for malpractice frequency and determining the effectiveness these non-profit entities.• Coded statement of net assets and activities of U.S. cities to measure their management efficiency.