Heidi Evans, Mdm Email & Phone Number

Toronto, Ontario, Canada

Toronto, Ontario, Canada

• Direct development of all marketing materials including: email, web, social and print• Conceive, create and execute social media and marketing strategies • Manage MailChimp CRM, Hootsuite, SurveyMonkey and WordPress CMS, and all social channels• Coordinate and manage a large list of events, working with partners and other key stakeholders• Lead and drive brand design and digital content creation, including photography and video• Create original content to share within our target community – *note: one organically-shared post reached over 250k views and was a lead-in to one of our most successful events in 2019 – in which over 1,500 people attended. Subsequent events were marketed through a combination of paid and organic posts, drawing similar sized attendance

Toronto, Canada Area

DEPARTMENT OF URBAN AGRICULTUREUpdated, optimized and edited content and assets for Carrot City, a curated microsite of Ryerson’s Urban Agriculture Department. Evaluated SEO and put forth recommendations for next steps, including redesign, and updated platform

Toronto, Canada Area

• Launched, managed and measured digital campaigns • Managed six-figure campaign budgets and regular monthly reporting • Maintain website through the CMS, and develop UX wireframes for web design improvements, including competitor and persona development• Created and maintained customized content for different markets• Project coordinated teams and campaigns through Monday.com• Monthly reporting of budgetary and website performance through a combination of Data, Analysis and Insights

Toronto

Independent: Designing websites and multi-platform web apps, from concept/design to various required media including illustration, photography, video, and music. Social media engagement (Twitter, Facebook, blogging, etc.) as well as brand identity/development, logo design, small business development, e-commerce and front-end coding (HTML/CSS). Contract work: Worked on projects from concept to completion. Length ranged from single projects to long-term contracts. Companies include: Community (Studio Manager, Advertising), motumb2b (Brand Identity), Jam Direct (DM/eDM), Endeavour Marketing (Advertising, Promotions, DM/eDM) , Wunderman (Promotions, POS), Zig (DM, Advertising)

Designed and developed an entirely new microsite for the Experiential Learning Exchange (ryerson.ca/ce/elx), a competency-based learning tool. Other responsibilities included: site maintenance and testing, content updates, new content creation, design changes, feature enhancements, posting media (videos and photos), and ensuring the site met Chang School brand guidelines and AODA compliance. Working within the team to produce web analytics data reports, provide recommendations to improve over-all effectiveness. Working with academic coordinators and all program areas to create, implement and maintain customized content for different markets using an established CMS.

TagTeam was designed to be a digital media toolset for hospital operating theatre. Minimal viable product completed via Arduino UI, Cloud Servers, and Interactive SMS. Focus included: research, personas, rapid iteration and testing, physical computing, human-computer interaction. Invited into Ryerson’s Launch Zone for further development (tagteam.strikingly.com).

Fine art photographer, specializing in Documentary and Digital Abstract Expressionism. Digital Abstracts are single images untampered within Photoshop. No post-manipulation or colour alteration. They are unique, and a wonderful addition to any home or office. My work has sold locally in galleries, through my personal website, as well as Ebay and Etsy.Organized a street art show and sale, doing everything from interviewing potential artists, to marketing and showing my own work. This ran under the name 'CrossRhodes for 3 years. Volunteered my time to Non-Profit groups as a photographer. I have worked with InspireReach – a local group dedicated to taking the spirit, intention and energy of yoga beyond the mat to affect positive change in the global community. My photographic contributions went towards helping the group raise $20,000 for the SEVA challenge two years in a row. We shot images for calendars - one a beautiful black and white series, and another with a edgier graffiti/alley backdrop.As a side freelance project, I have worked as a photo retoucher on vintage photographs for historical books (15+ years).

Digital Specialization Program

• Worked with key stakeholders, led strategic social media planning and content calendar using creative and content strategy, and analytical process to ensure success • Engaged existing and potential students through a variety of web solutions: website, social media, blog, email reflecting relevant content in courses• Designed, developed and launched new website for program, later redesigned for AODA compliance

PlantAmi/Foodstory was a social venture designed to educate people about buying from local farmers. Team Lead for UI/UX, marketing, and strategy. Bootstrapped company was accepted into Ryerson’s DMZ incubator.

Toronto

Co-founded, designed, developed and released Rukkis - a social media Q&A aggregation system. Formed the company model using Lean Business Canvas, designing and delivering pitches, UX and Design. Ran focus groups for design/UX iteration. Finalist at MaRS UpStart competition.

Point of sale and promotional work for a variety of Nestlé and Coca-Cola products. Worked on projects from concept to completion. Long term contract.

Toronto

Senior Designer (Promotions, POS, Advertising) Helped facilitate moving account to Grip from previous agency with valuable knowledge about client’s creative and branding requirements.

Responsible for creative on Labatt/InBev accounts. Created and implemented communication tools to help account executives to effectively communicate requirements to creative department, saving time and money. Assistant manager as needed. Go-to resource for the brand.

Master In Digital Media

Focus included: Human Computer Interaction, User Experience, Interaction Design, Physical Computing. Major Research Project: TagTeam.

Digital Specialization, Innovation And Entrepreneurship, Digital Media

Major group project focused on all aspects of building a startup. Team Lead for marketing, strategy and UI/UX in major project..

Advertising Design, Advertising

Advertising Design Diploma. Course covered all aspects of advertising including Strategy, Art Direction and Copywriting.

B Mus Ed, Music Education, Artist Diploma

French Minor