Now in our 20th year working with chemical brands, we have a tried and tested process for helping chemical brands produce better, more qualified inquiries and sales by implementing the proper digital strategy that attracts qualified buyers. My team and I help chemical distributors Future-Proof their business. The threat of digitalization is real for chemical distributors. The "chem-focused" digital marketplaces are coming to eliminate chemical distributors. These marketplaces have no problem stating two messages loud and clear:1 - They want to connect the chemical producers directly with the buyers. 2 - They NEED your data. In order for these marketplaces to successfully eliminate the middle man, they MUST learn the distributor's technical expertise of a material. Fast forward 10-15 years, it will take time, but once these marketplaces have your data, formulators will ultimately search the marketplaces, not call their preferred distributor.Every chemical distributor should be building their own digital platform with their own data warehouse. In order to Future-Proof a chemical distribution operation this should be a primary goal over the next 5-10 years of having your own platform.In addition to building digital platforms for chemical brands, HEXNET is a full service digital agency that also assists chemical brands with inquiry generation, enhanced customer experiences, and by providing proven chemical industry strategy support to their marketing teams.About Me:I became involved with design and technology in the late 80s before the Internet was a household word. I began my professional career as a web developer in the early 90s, leading to the establishment of HEXNET Interactive in 1998. HEXNET’s goal has always been to build phenomenal websites that produce a substantial ROI for our clients. While we have seen many digital agencies come and go, the reason HEXNET succeeds is our unwavering focus on ensuring that our clients not only have a functional and attractive website--which is a given--but most of all, a strategic strategy for increasing revenue--resulting in a significant return on investment.
Today, after more than 20 years in the industry, my curiosity about technologies and strategic marketing is still going strong. There is more potential for growth in most companies we work with than they are even aware of. As a results-driven strategist and leader, I ensure that my team learns each client’s business intimately in order to produce a high-performing digital marketing and sales strategy.