Accomplished entrepreneur delivering brand management, digital marketing, website development, and social media marketing solutions. Available for projects or longer-term contracts with agencies/in-house brands/direct to client.DM or email hello@heyaishwarya.com for help with:• brand positioning• creative strategy • digital marketing• event marketing• social media marketing• website copywritingClients: Adagio Riding Stables, Augustiner, Brthday, Dieno Digital, Markayting, QuadReal Property Group, Willowbrook Shopping Centre, Twelverays, Vancouver International Airport (YVR), and more.

• Manage YVR's careers website, including design, copywriting, content development, and SEO, leading to 250,000+ new user visits to the website.• Develop and lead digital storytelling tactics to attract candidates through “Day in The Life” recruitment videos, web experiences, and social media.• Create strategies to attract top talent for YVR's Partners in various industries such as airlines, airport operations, hospitality, security, and retail, increasing overall job application submissions by 25%.• Develop a wide range of messaging to express the Employee Value Proposition and elevate the YVR brand for specific talent segments.• Execute digitalized recruitment marketing campaign strategies on social media platforms to attract diverse top talent and build proactive talent pipelines.• Advise Talent Acquisition and business partners on recruitment marketing strategies, which has improved the candidate experience while maintaining and ensuring optimal operation of the career website.

• Spearheaded the growth of Willowbrook’s social media channels including Instagram by 717% since 2019. Utilized Facebook, Twitter, Pinterest, and LinkedIn to amplify in-centre programming and advertising efforts as well. • Developed and implemented a holistic quarterly social media and website content calendar to ensure a true representation of the brand.• Analyzed website performance and SEO/SEM efforts using Facebook Pixel, Google Analytics, AdWords and SEMrush, and strategize improvements in engagement, traffic, followers, and visits. • Designed and copywrote in-centre signage, retailer newsletters, quarterly reports, presentation templates, brochures and event collateral using InDesign, Illustrator and Canva.• Assisted in organizing, planning, executing, and writing post-mortems for 13+ annual events and retailer grand openings at Willowbrook Shopping Centre, with approx. 30,000 guests on-site. This led to increased in-centre foot traffic and elevated brand awareness for Willowbrook. • Assisted in the creation of Willowbrook’s advertising and direct mail campaigns featuring seasonal print and online lookbooks. The role required pulling merchandise from retailers, and assisting the crew on set as well as the stylists and models. The campaigns reached 30,000 households and received an average of 60,000 impressions within 2-weeks of launch through strong social media and digital marketing efforts.

• Assisted in creating, posting, managing and reconciling Willowbrook’s annual marketing budget, year-end accruals and invoices. • Planned, organized and executed 4 major in-centre events as the only marketing team member on-site at Willowbrook, bringing in over 30,000 guests and increasing foot-traffic in-centre.• Conducted market research by running various gift-with-purchase campaigns to better understand Willowbrook's target audience, resulting in an increased $ spend per guest visit.• Planned and executed 6 events specifically designed for the 140 retailers at Willowbrook, while managing and building relationships with them.• Created, managed, and updated content for Willowbrook's WordPress-based website, leading to a 96% increase in new users from 2019 - 2020.• Assisted in building, populating, and managing a new Tenant Relations portal that saw more than 1,100 page views in Q1 of launch.• Designed, copywrote and distributed quarterly interactive reports with comprehensive digital marketing reporting, insightful analysis on potential growth and concrete recommendations moving forward.• Assisted in the creation and deployment of monthly email newsletters to over 96,000 subscribers with an above-industry average open rate of 20.1% using Aislelabs.• Assisted in creating Search and Display ads on Google AdWords that increased brand awareness and in-centre traffic during peak retail periods.• Handled all aspects related to the creation and distribution of beautifully designed media kits, marketing collateral and swag items for internal and external stakeholders.

• Assisted in creating RFQ and RFP documents by sourcing images, researching design elements and organizing executive photoshoots for Vantage's bid to advance developmental activities at John F. Kennedy International airport in New York along with JetBlue Airways.• Drafted and edited communications and marketing materials in line with department communications plans, including graphic design materials using Adobe Creative Suite.• Developed content for the Vantage website, Intranet and monthly newsletter by writing news and blog posts.• Managed, organized and catalogued distribution of Vantage-branded promotional items, including corporate wear and network-wide swag items.

• Designed and developed communications materials for conferences, speaker engagements, board meetings and workshops using Adobe Creative Suite.• Organized the Shoreline Cleanup event with global participation of 400 volunteers spanning 2 continents while managing a budget of over $10,000.• Prepared quarterly reports to summarize the reach of Vantage's earned, owned and paid marketing and communications activities using Talkwalker and Twitter Analytics.• Developed content for news pieces surrounding communications and business development achievements relating to Vantage's global network.• Maintained and updated the department invoice binder and payment requisition forms while also managing the running budget.• Created email templates to address customer complaints during airport renovations and upgrades by implementing a customer communication plan.

• Executed pre-departure and information sessions, and hosted webinars for prospective students applying for higher education in Canada.• Prepared content for Navitas’ social media channels in India to inform prospective students about FIC and international education using Facebook, Twitter and Instagram.• Created a Parent’s Guide and student brochures using Adobe InDesign that were distributed as promotional and marketing assets to agents and schools.• Created strategic marketing reports showcasing term campaigns and enrolment by using MS Excel.