As the company’s first communications hire, developed and implemented an integrated communications program to drive awareness across earned, owned, and paid channels. Ultimately demonstrated success with driving stakeholder engagement and business growth.Over time scaled the communications team and our impact — oversaw external communications, internal communications, thought leadership, social media, and conferences/events.

As the company’s first brand and communications hire, developed and implemented a strategic program that drove awareness with key audiences and grew the company’s brand and reputation. Led and executed public relations strategy that generated positive press coverage — bridging stories, data, and soundbites to amplify key narratives core to the business and brand.Led communications strategy for significant company announcements, including Series C and C extension funding rounds, geographic expansion into additional states, and several leadership changes (including new CEO).Led product launch campaigns on earned and owned channels for several new products including HPV home testing, STI home testing, and migraine treatment. Executed significant brand refresh initiative with external agency, repositioning Nurx from the “Uber for birth control” to changemaker healthcare brand focused on challenging the status quo with our broken and fragmented healthcare system. Managed and scaled content strategy, design, and social media team — integrating business objectives into compelling narratives with visual appeal, all the while upholding brand principles.