Amy Heath Email and Phone Number

•Develop campaign strategy based on KW research and client goals for ecommerce websites in a variety of industries, including apparel, automotive, health & beauty, home improvement, luxury brands, and sporting goods.•Deliver recommendations for clients to increase traffic, improve conversions, and increase revenue.•Inform clients of website accessibility and manage task delegation to maintain ADA compliance conformance standards.•Direct and inform copywriter content assignments for each site to ensure on-page copy is targeted, aligned with brand voice, and relevant for its intended audience.•Advise clients regarding third-party app integration, branded (in-house) content creation, affiliate marketing networks and social channel opportunities to leverage media appearances.•Coordinate with management and team members to implement reporting and data tracking for campaign results on a monthly basis.•Plan and implement SEO strategy to improve site health and page performance using Semrush, Screaming Frog, GSC, Lighthouse, Google Analytics, and client feedback to measure results.•Audit competitor domains and maintain client backlink profiles to deliver strategic link building campaign recommendations to team members.•Successfully increase first page rankings for clients, nearly doubling or tripling organic keyword positions for apparel industry websites.

Managed and executed freelance projects for clients, often on a short-term basis. Informed and educated clients on best practices for their industry based on audits, client goals, competitor analysis, and platform-specific opportunities.•Delivered digital marketing recommendations for business owners based on best practices for their industry, including automotive, food and beverage, hospitality, personal brand development, real estate, and sports club organizations.•Deployed small-budget PPC campaigns on social and paid search channels.•Audited websites, social channels, and analytics properties to assess audience behavior and conversions.•Managed branded content creation and graphic assets designed to increase engagement across social platforms.•Regularly performed market research to assess competition, effectively execute multi-channel marketing strategies, and provide small business marketing support.

Account Manager for 25 accounts - websites owned by lawyers, doctors, and dentists operating private practices across the US and Canada.•Offered strategic marketing recommendations for SEO, paid social and PPC campaigns, website content, video optimization, organic social media content, and display ad campaigns to improve digital marketing results and increase lead generation•Consistently improved client's digital footprint and implemented marketing strategies to engage customer base through sound understanding of consumer behavior and customer service•Employed project management skills to oversee teams of 4-8 departmental specialists working collaboratively to successfully execute comprehensive marketing campaigns on schedule•Developed and delivered professional presentations outlining monthly campaign results and service updates for business owners•Managed account teams of social media specialists, copywriters, and visual content creators to deliver landing pages, directory listings, business profiles, campaigns, and other account services

•Oversaw operational and marketing projects on a daily basis functioning as Salesforce.com System Administrator and Marketing Manager for all business verticals•Collaborated with Salesforce trainers and developers to build a highly customized CRM and successfully deployed within a 3 month timeline. Subsequently oversaw necessary training and transition within the company to move operations to a more efficient and effective means of cloud-based data tracking and performance reporting through Salesforce.com•Established new lead sources and frequently analyzed prospect sourcing data to create reports presenting actionable insights and recommendations to company owners and program directors •Managed implementation of SEM & SEO strategies using Google AdWords and keyword selection for website optimization•Created promotional materials for all company revenue divisions to define and support company programs and personnel, including graphics, brochures, presentations, and event/trade show products•Assisted real estate agents with MLS listings, individual branding and marketing materials as well as general best practices for lead generation through prospecting and follow-up communications

•Successfully initiated the implementation and continued development of social media strategy on Facebook and Twitter resulting in increased fans, followers, and audience engagement•Improved data input and processing methods by identifying operational issues and recommending strategies to resolve problems and increase productivity•Managed accounts for the "Partners for Success" Preferred Vendor Program resulting in increased B2B referral network and expanded cross-functional marketing opportunities•Created and submitted advertisements to real estate publications on a regular basis•Ensured proper form submission for each property listing in compliance with Indiana State Real Estate Law

Training: public speaking, informational presentations•Lead marketing and recruitment efforts for the Disney College Program on campus•Conducted and participated in strategic meetings•Developed B2B marketing partnerships on campus and within the community to promote events

Training: top-quality customer service, guest service recovery, team production management•Helped create and maintain the show through performing, facilitating character meet-and-greets, and supporting other cast members•Delivered daily guest services in Fortune 100 Company•Recognized by leadership for excellent performance of verbal communication, problem-solving, and decision making skills

Training: persuasive sales and sales recovery skills•Organized sponsored events to reward and motivate student employees•Received food and merchandise donations from local and national businesses valued over $46,000•Solicited financial support for Purdue University totaling over $1,000,000