Leading an exceptional team of product designers dedicated to elevating our product and enhancing the overall user experience on the Lark app.

•Revamped design guidelines and implemented a comprehensive update to the color palette, iconography, and the introduction of innovative components. This redesign aimed to enhance visual appeal and user experience consistency.•Optimized the signup/sign-in process, minimizing steps to reduce drop-off rates.•Implemented improvements to the onboarding survey UI. These updates included straightforward navigation, progress indicators, and user-friendly steps to boost survey completion rates.•Led design for an immersive experience to educate patients about the PIK3CA mutation. Developed an intuitive interface to empower patients with knowledge about their status and provided valuable resources for informed healthcare decision-making.•Enhanced the user feed by restructuring content and revising the UI. These improvements aimed to facilitate user task completion and ensure a more intuitive and personalized experience.

Leadership and Team Management:•Successfully led and mentored a dynamic team of 10 designers across various teams in the retail portfolio, overseeing key aspects such as product listing pages, product description pages, and checkout experiences on our website and native apps.Collaboration and Design System Enhancement:•Collaborated closely with the brand and design system teams to update and align design patterns, ensuring a cohesive and consistent user experience throughout our portfolios.Team Expansion and Talent Acquisition:•Played a pivotal role in scaling our management team from two to eight managers and recruiting and onboarding 15+ talented designers to strengthen our UI teams, fostering innovation and creativity.

During my time at binx Health, I led the creation of binx’s new design system, used in redesigning B2C and B2B websites, applications, point-of-care interfaces, and client portals.•Provided creative direction for the brand.•Oversaw design work from various contractors and a design agency.•Ensured there was a cohesive and impactful user journey across all touchpoints.

As the principal designer leading the Chewy design system team, I played a central role in overhauling and modernizing design patterns deployed across the website and native apps, enhancing the overall user experience. I aimed to prioritize accessibility and ensure the design system was inclusive and scalable.Provided strategic design direction and implemented solutions for Chewy’s storefront shopping experience, focusing on user-friendly navigation and optimized checkout, including updated payment methods and autoship experience.

•Played a pivotal role in successfully launching the Google News app (iOS, Android, and web) at Google I/O in May 2018.•Collaborated with cross-functional teams, including Product Managers and Engineers, to contribute to various features such as the news feed, search, notifications, and newsstand.•Worked closely with the research team to gain insights into user news consumption habits within the Google News app and other industry applications. Utilized findings to inform design decisions, ensuring an optimal user experience.•Led the design initiative for Google News’ web experience, shaping the visual and interactive elements on news.Google.com, resulting in an enhanced web experience.

As the lead UX Designer for the consumer technology team at the Massachusetts Bay Transportation Authority (MBTA), I led the transformation of an outdated and complex website into a streamlined platform, enhancing the user experience for real-time transit information.Revamped Website:•Successfully redesigned and launched our primary transit website, focusing on improved functionality and real-time transit updates.Enhanced User Interface:•Utilized real-time data to optimize the display of schedules, trip planning, and system alerts, resulting in a more intuitive and user-friendly interface.Collaborative Approach:•Worked closely with UX researchers to gather valuable insights and collaborated with an accessibility research team to ensure the website met stringent accessibility requirements for desktop and mobile devices.

•Established new, innovative design guidelines, driving a transformative shift in the user experience across CoachUp’s iOS and Android apps.•Successfully revamped the search flow, including search results, view lists, and map views, resulting in quicker and more efficient user interactions when searching for a coach.•Enhanced messaging functionalities for coaches and clients, introducing features such as profile previews, schedule information, and a rebooking option for seamless scheduling of future sessions.•Introduced a new dashboard to provide users with a quick overview of new bookings, upcoming sessions, client messages, and easy access to account information.•Improved the booking experience by optimizing session selection and custom package options and streamlining the checkout process for increased efficiency.

Leadership & Team Management:•Led the creative team, fostering a collaborative environment for creativity and execution in this fast-paced agency.•Successfully established and managed client relationships, ensuring satisfaction and project success.Strategic Collaboration:•Collaborated with the strategy director and copywriters to conceptualize innovative ideas for client presentations.•Contributed to account planning and management, aligning creative efforts with strategic goals.Campaign Oversight:•Directed end-to-end execution of print and social media campaigns, ensuring seamless production and delivery.UX Design & Development:•Led the project lifecycle of our client’s web and application products, from conceptualization to project completion, collaborating with front-end developers and ensuring seamless integration.

Brand Strategy:Played a pivotal role in the strategy and branding process for diverse small business and corporate clients, driving brand recognition and market presence.Innovative Digital Solutions:Led end-to-end design for web projects, taking them from conceptualization to successful implementation, incorporating user-centered design principles to create interfaces seamlessly blending aesthetics with functionality.

•Developed a compelling identity for the DFW.com brand, establishing a strong visual presence in digital entertainment.•Designed and implemented the initial search engine and client portal, contributing to seamless user experiences and enhancing overall website functionality at launch.•Executed impactful digital campaigns, integrating user interaction designs to drive engagement and promotion of the DFW.com website.

Developed interactive content and collaborated cross-functionally with graphic artists and content editors to incorporate innovative storytelling techniques and visual elements to captivate and retain audience interest.