I ran a complex sub-business (Pier to Pier Group) within Compass, a $6B luxury real estate firm, providing comprehensive leadership for a highly-driven team of 10 real estate agents in the LA area. Focused strongly on data-driven results, I develop aggressive marketing and public relations campaigns designed to increase brand awareness and overall sales. In addition, I consistently identify areas of improvement and implement proactive solutions that enhance branch effectiveness. In addition, I have a strong focus on employee development, recruiting talented agents and providing regular training and coaching sessions intended to educate and motivate.

I led all marketing and sales initiatives of a boutique real estate firm. By launching innovative marketing and communications initiatives, I significantly expanded the firm’s brand awareness and delivered remarkable results in a demanding industry and region. I implemented multifaceted strategies, established challenging marketing and sales benchmarks, and created innovative communications campaigns. In addition, I built professional and results-driven real estate and marketing teams, performing all aspects of recruiting, training, and coaching.A few of my highlights include:• Achieved top 1% in the local sales volume ranking, out of more than 5K real estate agents.• Developed compelling selling stories using artistic marketing videos, which led to a dramatic increase in quick sales above the listing price. • Established social media channels, producing high-quality content and videos, generating over 4.5M views, and building the audience to more than 10K followers on all the platforms. 
٠ Launched a recognized real estate blog, placed in the Top 10 in the LA area in 2015.