🙋🏻‍♀️ Cassandra Gonzales Email & Phone Number

Toronto, On, Ca

Remote

Visual Design and Marketing:• Working with a talented, global marketing team to build out ad campaigns for clients• Developing ad creatives (static, animated, video) for use on LinkedIn, Meta (Facebook, Instagram), and Google (Search, YouTube) platforms• Ad creatives are designed within your existing brand style guides and website, along with providing design templates within Canva for future-use• Designing eBooks and PDFs for lead generation• Designing Presentation Templates and Campaign Wrap-Up ReportsWeb Design:• UX and Visual Design audits for websites and ad creatives• Landing Page designs, and can build them within your existing platform• Website design, including moodboards, wireframing, prototyping, visual design, and can include developing the website within your chosen platform (Squarespace, Wix, Wordpress with Elementor and Divi, Webflow)• Creating new and/or updating existing web pages and content

Toronto, Ontario, Canada

As a Contract Visual Designer, my responsibilities have included: • Developing branding assets, including logos, style guides, and iconography• Creating artwork in Adobe Illustrator for motion design story boards• UX and Visual Design, including competitor research, landscape reviews, wireframes, user flows, and building out content pages and templates• Designing and developing websites within Squarespace for a variety of clients in different industries• Updating content on client websites, usually within Craft CMS• Social Media content creation and management for various internal and client accounts

Available for contract, remote (preferred) or local (Toronto/GTA) positions.My freelance work covers a wide variety of digital design, including but not limited to:• Brand and Logo design• Website and Landing Page design, from wireframes to execution• Marketing ad creative for use on LinkedIn, Meta (Facebook and Instagram), Google, YouTube• UX and Design audits of your existing digital products• Social media content creation and management• Storyboarding for motion graphics• Illustrations and iconography

Remote Year is a work/travel program that brings together a community of passionate professionals to travel the world while working remotely. For a year, I lived and worked in 12 cities with 30+ other location-independent professionals, including full-time workers, freelancers, and entrepreneurs.The experience included:• Consistently challenging our ability to adapt to new surroundings by moving to a new city every month• Breaking down cultural barriers by attending curated immersive local experiences, and networking with local communities and businesses• Participating in positive impact initiatives every month that benefit the local community• Working alongside diverse, international professionals with a high level of cross-functional communication and collaboration• Gaining a more worldly perspective, rejuvenating my creative sparkIf you're interested in learning more about my experience, don't hesitate to reach out! Read all about it on my blog:https://medium.com/@heycassie

San Francisco Bay Area

• Lead the design for the Macy’s Mobile App and Mobile Web Style Guides, working closely with engineers, user experience, and business partners to develop a consistent visual design system that makes it easier for teams to deliver products and features on-brand• As a veteran Mobile SME, worked and consulted on multiple projects at any given time• Advocate for working remotely, with proven collaboration across teams (both on-site and remote) and continued to deliver high-caliber work on time

San Francisco Bay Area

• One of the keystones behind the building, development, and design of the Macy’s mobile apps as they are known today; working closely and collaborating with cross-functional teams to deliver a best in class mobile shopping experience• Lead designer of the successful pilot team for lean development at Macys.com, resulting in a company-wide shift in the way products and features are executed and delivered• Did large scale A/B testing (often 5-15 experiments simultaneously) which allowed us to gain better insight of customer needs and expectations, making our product better with each iteration while maintaining business values• Experience working with co-located, cross-country, and remote team members across different time zones (product teams, iOS and Android engineers, web developers)

Toronto, Canada Area

Clients: Acklands-Grainger, Atlantic Lottery Corporation, Holt Renfrew, Home Depot Canada, LCBO, Sears Canada, TD Canada Trust, Walmart Canada

Toronto, Canada Area

Clients: Atlantic Lottery Corporation, Holt Renfrew, Home Depot Canada, Jamie Oliver's Food Revolution, Sears Canada, TD Canada Trust

Toronto, Canada Area

Clients: Gore FIT, Holt Renfrew, Home Depot Canada, Sears Canada, Temptu