Emily Smollen Email & Phone Number

United States

Austin, Texas, US

Managing and supporting a team of phenomenal mid- and senior-level Content Designers, and excited to promote the integral value of UXCD at Indeed.

Austin, Texas, US

Excited to be a part of such a smart, empathetic group of professionals dedicated to helping connect employers and job seekers, especially in today's climate. As part of the Accelerator UX Team, our mission is to partner with SMB product teams to help identify opportunities and ensure they have the UX resources they need to execute on key customer.

Round Rock, Texas, US

• Advocated for strategic content strategy as a key partner of a multi-disciplinary team supporting Dell Online Support for enterprise and consumers. Collaborated with design, research, product managers, and business.
• Identified an opportunity to show content’s direct impact on revenue. Went beyond project scope and teamed with design to initiate additional content and UX improvements to two Support service offers and their.

• Applied strategic content solutions and design thinking to craft engaging user experiences for businesses on the global ads platform. Included strategy, user flows, onboarding experiences, information architecture.
• Defined the UX to migrate Instagram businesses and confirm assets onto a unified graph allowing for a more connected, secure, and tailored experience for businesses across Facebook products. ✚ Grew 5X in 6 months from.
• Collaborated with help support team to clarify messaging of top escalated errors to unblock business users.✚ Dropped error trigger from a high of 8K a day to 100–200 a day✚ Unblocked 3K–4K Page claims/removals a day
• Created content-driven UI and communications for a complex global business and developer verification process.✚ Approval rates increased to 60% on first and 77% on second submissions✚ Support escalations dropped 50%“A.

Vancouver, BC, CA

• Subject Matter Expert hat trick: Led UX content strategy, marketing communications, and brand consistency for the leader in SaaS search engine optimization (SEO) marketing knowledge and tools. Built relationships with.
• Projects impacted company’s revenue objectives and included marketing web pages and campaigns, email communications, ad copy, event collateral, modals, product feature launch tours, and user experience.
• Created customer-centric content by identifying key messaging to craft creative, compelling copy that actively connected with customers (and crushed it at Scattergories with all the Cs). My influence: ✚ Marketing home.
• Reconceptualized and instilled our vision and brand story across Moz.com, external channels, and customer communications. Identified community connection opportunities.
• Created, evolved, and evangelized brand and content standards by creating Style and Voice & Tone guides and intranet branding pages.
• Drove to achieve cross-team buy-in of aligning standards across multi-product line to ensure an engaging and consistent experience.

Provided professional writing, editing, and proofreading services – Nothing speaks louder than repeat clients.

Seattle, WA, US

• Managed content across inpatient family channels. Identified gaps and enhanced communications. Advised and developed tactics for hospital initiatives. Created system architecture and launched interactive GetWell Town.
• Instrumental in development, launch and expansion of GetWell Town TV at Seattle Children’s — an interactive TV interface including on-demand entertainment, SCH health and staff education, and Internet. Architected.
• Created content and ensured brand voice across varied media – from informative handouts to enlightening procedure journey booklets to engaging social posts. ✚ Extended the reach of informational What-to-Expect.
• Earned team’s only 2013 “Top Performer” designation, awarded to top 3% of organization’s employees.

Seattle, Washington, US

Also contracted on-site, full time, in this role September 2007 – April 2008Hired and managed editorial and design staff and vendors. Drove editorial calendar and executed marketing initiatives to create engaging internal and external communications — from a monthly print/digital magazine to a website to on-brand marketing materials. Created and instilled.

Built and managed in-house content and marketing design team responsible for customizable newsletter series (1.5M circulation), marketing collateral, and brand product line. Partnered on new product development and marketing strategies. Architected and launched company website to extend brand awareness and serve as an additional health education resource.

Wrote and edited health education materials; mainly booklets, brochures, and posters. Coordinated new product development. Wrote catalog copy. Edited for the book division. Redesigned and wrote employee newsletter. Initiated and developed a company-wide Style Guide.

US

Worked my way through college writing and editing a monthly magazine and newsletter specializing in employee assistance professionals and wellness.

Ba, Journalism | Business

Storytelling And Content Strategy Certification

Workshops: Ux Research Bootcamp + Digital Marketing