Founding team member of the 1st AI video dubbing platform. Building Dubverse to break language barriers and make content accessible to all creators.Reached 1 million users within the first year through demand generation activities using a SaaS product-led growth model.Achieved significant organic traffic growth by ranking for competitive, high-volume keywords.Obtained an impressive ~30% open rate through drip email marketing campaigns.Leveraged content marketing strategies to drive engagement and brand awareness.

My primary focus was on generating US leads for our AI-powered customer support B2B enterprise SaaS product. This involved managing budgets, devising strategies, and implementing account hierarchies to optimize outreach efforts. Additionally, I spearheaded the creation of transparent reports to aid decision-making and worked diligently on optimizing conversion rates on custom landing pages. Most notably, a significant portion of our efforts was dedicated to managing various key products and crafting campaigns on Google Ads. These endeavors aimed to support our team's success in lead generation and bolster Convin's position in the market.

As the co-founder of an Inbound-led Performance Marketing Agency specializing in direct-to-consumer (D2C) e-commerce brands, we had the privilege of leading a dedicated team in developing and executing comprehensive inbound marketing strategies. Through personalized email marketing, LinkedIn outreach, and other tactics, we were fortunate to achieve an exceptional 30-40% response rate. Additionally, we had the opportunity to spearhead the implementation of lead nurturing tactics using gated content, such as reports and case studies, to drive conversions.During our tenure, we had the honor of managing multiple D2C clients, including esteemed brands like Sanfe, Koparo Clean, The Assembly, Neemli Naturals, and Purearth. We managed 2-5 Million Dollars in paid ad spends on multiple platforms while consistently generating positive return on ad spend (ROAS) and return on investment (ROI).Recognizing the need for advanced analytics, we collectively created a custom reporting solution tailored for D2C businesses. This solution enabled our clients to accurately calculate blended actual return on ad spend (ROAS) across multiple platforms, thereby optimizing their marketing investments for maximum impact.

After gaining valuable experience working closely with restaurants, I transitioned into a pivotal role at LimeTray, focusing on generating relevant leads for restaurant owners to leverage LimeTray's innovative technology solutions for their growth.-Strategic Planning: Responsible for overseeing digital media marketing ads across India and international markets, with end-to-end budget planning and execution on platforms such as Google Ads, Facebook Ads, and LinkedIn Ads.-Implemented reporting dashboards and managed marketing funnels to nurture audience and leads, working closely with the sales team to optimize lead quality and conversion rates.-Innovative Lead Generation: Introduced cutting-edge metrics and algorithms to maximize efforts on mature leads, while creating retargeting strategies and exploring new avenues such as PPC affiliate platforms, WhatsApp chat, and Intercom chat for inbound lead generation.-Conducted in-depth keyword research, revamped product pages for on-page SEO, and collaborated with content teams to create keyword-rich content and successful guest posts on high authority blogs.-Impactful Content Creation: Orchestrated the creation of LimeTray Blog, generating over 100K organic traffic within the first year and contributing significantly to inbound leads. Produced multiple gated content pieces including client success stories, tools, and industry reports.-Developed ready-to-go Unbounce templates for faster LP launches, reduced website load times by 40%, and implemented marketing pixels for advanced analytics.-Implemented Schema for all product pages, utilized heatmaps and recordings to optimize form completion times, and leveraged technology to enhance overall SEO performance.-Achieved a 600% increase in monthly inbound leads (India) and a 240% increase (International), while reducing customer acquisition costs by 80% (India) and 30% (International).

As a Digital Marketing associate specializing in restaurant performance marketing, I've had the opportunity to contribute to the success of various brands in the food industry. Through my work, I've focused on maintaining positive ROAS and enhancing e-commerce transactions with creative and metrics-driven marketing strategies. While managing ad spends of INR 50 lakhs per month, I've also taken on the responsibility of building and leading a team, as well as implementing operational processes to scale our business vertical.In my efforts to promote transparency and efficiency, I've developed real-time dashboards and reporting processes to provide clear insights into our services.Throughout my journey, I've been fortunate to collaborate with renowned brands such as Burger King, Carl's Junior, Mad Over Donuts, and Taco Bell, taco bell, Pita Pit, Buger Singh, Punjabi By Nature, Bercos among others. It's been a humbling experience to be part of their growth stories.