Strategy. Execution. Results.Driving global campaigns, social media, strategy planning, community engagement, and strategic events for leading technology companies in the Bay Area and beyond, including:Google Instagram Grindr SonosIBMDell Technologies AppDynamics Rackspace Skype UNICEFFull client list available upon request.

Developer-led growth and marketing

Spearheaded a campaign for the State of Dev Rel report, resulting in 80% increase in social channel growth and a 150% rise in engagement rateOrchestrated collaboration with sponsors Wix, Common Room, Slack, and Orbit, contributing to 69% of direct traffic to the reportLeveraged LinkedIn as a dominant referral source, constituting 69% of total sessionsHosted impactful events, such as the 10th Annual State of DevRel Results, attracting 143 RSVPs with a 72% email open rate

Steers the strategic direction of initiatives by establishing vision, developing and executing strategic and tactical plans, and driving growth with a focus on positively impacting QTBIPOC communities Defines goals to sustain growth and scale business from 0 to 2K+ members; Negotiated partnerships with TBWA Chiat Day, General Assembly, and Out in Tech by building and nurturing relationships with key stakeholders Produced a hybrid career conference (The HOUSE Summit 2022); Attracted 130+ attendees, 61% check-in rate, and a 7M+ reach Successfully procured Run the World platform and 12 speakers and moderators to participate in platform launch resulting in 150+ attendees, 200+ social mentions, and a reach of 2M+Launched a multi-session virtual event (panels, fireside chat, and speed networking) with speakers and creators in LA and NY to foster a culture championing diversity and inclusionRecruited 30+ QTBIPOC high profile speakers from companies including Google, Instagram, Shopify, Netflix, Riot Games, Backstage Capital, TikTok, Apple, Canva, R/GA, and Microsoft

Unified a 10-person team and executed community marketing, launching and growing the community from 0 to 40K in less than 9 monthsEvangelized the organization through community partnerships and conferences; Managed a team that negotiated 40+ demand aligned community partners resulting in 350+ CQLs (community qualified leads) and 10K+ organic social impressionsInfluenced cross-functional teams to ensure effective support and success measurement for 200+ community programs and events Organized team talent acquisition and management strategy for team through a diversity lens; Identified required knowledge, skills, and abilities for a successful candidate and provided leadership in support of professional development Embraced agile methodology to approach project and program planning processes; Conducted regular scrum sessions to manage progress on key initiatives; Reports objectives and key results (OKRs) to stakeholders and ensured alignment on initiatives Continuously identified methods to improve community engagement and experience; Promulgated the organization across global developer communities by refining messaging and incorporating user feedback from focus groups resulting in an NPS score of 92

Orchestrated integrated marketing campaigns for hackathons for clients such as IBM, Dell Technologies, and Microsoft; Strategized and executed integrated marketing strategies to support large-scale, global virtual hackathonsExecuted marketing and developed programming for AppDynamics’s internal hackathon achieving a 72% YoY improvement in employee participation and delivery of 26 demo projectsLed a team of marketers and community managers to execute marketing and community initiatives across various channels and platforms; Aligned marketing and community initiatives with business goals and objectivesMaximized community impact across social media platforms to increase brand growth, revenue, and profit opportunities; Implemented a community database to enable analytics and adapt data-driven strategies for future campaigns Conducted debriefs to analyze learnings and facilitate discovery conversations to refine future campaigns

Mobilized strategies to execute the social media marketing strategy for Google's online store; Developed briefs, evaluated paid and organic tactics, managed agencies, led creative production and approvals, and recommended optimization strategiesAmplified Google Store’s Black Friday / Cyber Monday (Q4 2017) by partnering with Create + Cultivate, resulting in 2.1M social impressions, CPM of $0.10 and 7K clicks to Google StoreScaled owned social performance for Black Friday/Cyber Monday 2018 resulting in 1.6M impressions (YoY +1293.19%), 225.7K engagements (YoY +4702.13%) and 38.7K sessions (YoY +975%)Leveraged Facebook Collections across North America and UK in Q4 2018, resulting in +8.99% Headroom Lift in Consideration and +7.99% Headroom Lift in Perception of Google StorePrepared executive annual 2017 and 2018 Google Store paid, owned, and earned social performance and learningsPromoted Father’s Day (Q2 2017) with #DadHacks influencer collaborations, resulting in 31K clicks to Google Store and revenue of $57KEmployed a variety of tactics including product giveaways, a trivia challenge, surprise and delight, and a YouTube collaboration with Fung Bros for campaign: Back to School (Q3 2017), resulting in in 30K traffic sessions (+211% YoY), revenue of $142K (332% YoY), and CVR of 1.4% (+87% YoY)Represented diverse voices and perspectives in social media campaigns; Collaborated with diverse influencers, content creators, and community members to ensure that campaigns are inclusive and representative of a variety of perspectivesStreamlined social monitoring and measurement, based on goals of driving revenue, traffic, consideration and awareness by partnering closely with analytics team, agency partners, and product PMMs Nurtured relationships with influencers in lifestyle, fashion & beauty, tech, wellness & fitness, entrepreneurs, and CEO verticals

Spearheaded initiatives to successfully deliver the organization’s 2016 New Year Collection (live) and launch the Search and Explore experience globally; Collaborated with country leads resulting in 30M views worldwide Produced first in-app storytelling experience by creating and streamlining production workflows, strategies, and processes to create curated media collections and video channelsTeamed up with key partners MTV, NBA, Coachella, and LucasFilm to produce live event video channelsCreated RFPs, pitches, treatments, budgets, project schedules, and distribution plans; Negotiated and managed project statements of work, estimates, and related parameters

Served as a strategic thought partner to effectively head employer branding social media strategy and initiatives; Gained buy-in from key stakeholders to ensure support is established throughout the organization Implemented strategic company-wide HR initiatives that address talent development, succession planning, employee retention, and engagement resulting in recognition as a Great Place to Work in 2016Organically grew employer account (@grindrlabs) on Twitter from 0 to 5000 in 6 months; Created and curated engaging and relevant social media content that aligns with brand messaging and resonates with the target audienceCreated an editorial calendar for blog posts and content created by members of staff; Edited content for distribution through employer branding channels

Introduced new processes and controls for community management on enterprise, social listening, and publishing tool SprinklrManaged cross-promotions with music partners TuneIn, Bluenote Records, Pandora, SoundCloud, FADER, and Google Play Executed all facets of the paid social strategy for a 6-day experience #SonosStudioNYC resulting in 1K+ social mentions and a reach of 10M+; Served as the foundation for the launch of the first Sonos retail space in New York

Served in a digital strategy / account management role for Jaclyn Johnson’s creatively driven marketing and events agencyCoordinated campaigns, influencer collaborations and events for clients Sprint, Urban Decay, and Zachary Prell

Implemented all aspects of social campaigns for this global agency (now Digitas)Key Clients: Skype and nPower

Performed in Main Street's Electrical Parade at Disney California Adventure