◆ Strategize, create, and execute unique, high-performing, and data-driven social media campaigns for the brand, its athletes, and numerous company partners on a weekly basis to help achieve partnership goals.◆ Develop and implement a comprehensive social and digital strategy, consistent brand voice guidelines and partner deliverables across all content platforms.◆ Manage key team partners relationship and communication regarding digital, as well as create content in coordination with partner brands including Anheuser-Busch, Wendy’s, Chevrolet, ‘47 Brand, Jockey, Freeway Insurance, Kubota, among others.◆ Grew social media following by over 60% within first year overseeing the company's channels, utilizing original content development to increase social engagement and a targeted influencer strategy to grow brand awareness◆ Manage social creative, strategy, and publishing across all brand channels, including creating highly-engaging video, photo and graphic content, throughout the week and live on site at a majority of NASCAR race weekends◆ Shoot, edit, and post video content in quick-turn around environments at track and with athletes at other events.

- Produce, create and execute social media content and strategy for the “Door Bumper Clear” podcast.- Help develop Dirty Mo Media’s overall social media and content strategy to maximize content reach, grow engagement, stay current on trends, and implement best practices.- Create graphic, photo and video content daily to help drive attention to core content franchises.- Contribute content to DMM’s flagship program, The Dale Jr. Download, including shooting and editing a weekly vlog series and creating original Instagram, TikTok and YouTube Shorts content.- Integrate and work with paid partners to execute deliverables into all content in seamless, unique ways.- Grew Door Bumper Clear’s weekly content consumption by 450% during my five years as producer.

- Produced the “Door Bumper Clear” podcast using Adobe creative cloud software during my time as a college student.- Wrote all Door Bumper Clear social media copy, created and oversaw the production of each episode and developed unique, timely and engaging show content each week.- Edited and posted multiple videos that averaged 100k weekly views across all social media platforms.- Oversaw quadrupling of podcast listener growth during first two years as podcast producer.- Produced and created social media content for other podcasts including Kelley Earnhardt Miller’s Fast Lane Family and Justin Allgaier’s JR Motorsports Up Front.

In addition to my two internships, I assisted the communications department with successfully hosting multiple NASCAR race weekends during my college career:- Created social media content including photos, videos and other original content- Executed press conferences and media availabilities with NASCAR and media members- Contributed to other PR related activities on race weekend

I completed a spring semester internship in the communications department at Charlotte Motor Speedway. Duties included:- Assisted the communications department with publicity, writing and news release distribution, social media content and monitoring, story pitches, and event publicity. - Built weekly publicity reports to measure social media audience growth, engagements, document TV coverage, track online conversation, monitor internal promotion efforts and overall publicity reach.

- Created relevant social media and written content throughout the NASCAR season as a journalist.- Attended multiple race weekends as a media member, creating social media content, capturing important moments and identifying unique storylines in real-time at the track.- Developed strong writing and self-editing skills, plus a comprehensive understanding of AP style.

Worked within the marketing and communications departments as a social media intern during the spring 2017 semester of my freshman year. Duties include:- Created content for Charlotte Motor Speedway’s Twitter, Facebook, Instagram, and Snapchat channels.- Assisted with planning and managing social media platforms during multiple live racing events. - Built and managed a content calendar, created weekly analytics reports and developed content strategies.

I provided social media updates on Twitter (@Drive4Autism) and Instagram (@DriveForAutism) for Autism Delaware during its annual Drive for Autism Celebrity Golf Tournament and the AAA 400 Drive for Autism Monster Energy NASCAR Cup Series race weekend at Dover International Speedway. Developed social media strategy, planned live-event coverage, and created content across multiple channels on behalf of Autism Delaware’s Drive for Autism for annual events during NASCAR weekend at Dover.

In December 2011, I created Turn4RacingNews.com in order to pursue my professional aspirations in NASCAR. The blog grew to nearly 100,000 views and has been shared by various NASCAR outlets including FOX Sports and Jayski.com. My work on the blog has led to other writing opportunities and shaped my aspirations from the field of journalism to public relations and social media content.