Diligently developing processes and publishing tools to deliver engaging content to inform, connect, and inspire residents throughout New Jersey.

Utilize a diverse set of marketing-related skills and tools to support digital and print communications activities.Project Tasks:• Create and maintain websites (CMS and Static) and landing pages• Develop and disseminate promotional emails and electronic newsletters• Produce targeted social media posts• Write and optimize blog posts • Produce and edit web-based videos• Produce direct mail materials• Produce banner ads• Support event-based activities • Develop start-up branding and messaging assets• Produce and optimize presentations • Produce and update sites using responsive and WCAG 2.0 best practices Partial Client Lists:Rutgers UniversityPrudential FinancialCablevisionStevens InstituteThe Positive Community MagazineS.O.F.I.A. 501(c)(3)NJ Performing Arts Center

• Manage social media communications (Facebook, Instagram, Twitter, and LinkedIn)• Produce corporate videos (event recap, promotional, and training)• Develop print and banner ads for trade publications and sponsorships• Maintain all website properties• Design all internal and consumer marketing materials (logos, brochures, signage, annual report, etc.)

Collaborate with the Account and Design teams to develop and deliver digital pharmaceutical campaigns that promote client brands to healthcare providers.• Design, update & code email campaigns with best practices techniques for optimal deliverability and conversion• Develop and maintain industry specific blogs (theMedicalBag.com & theOncologyMD.com) • Develop, document and execute digital content strategies (articles, videos and photos)• Continuously evaluate departmental and project protocols to ensure maximum efficiency & efficacy• Managed social media activities

Served as design leader on all customer facing web and email initiatives, including: corporate retail website, brand landing pages, email marketing campaigns and all social media marketing efforts.• Executed all user interface design modifications: scheduled updates and ad-hoc changes (Agile Development)• Designed & coded promotional emails deployed to 5 million plus subscribers (CheetahMail & Responsys)• Developed social media and contest assets to increase audience engagement• Designed & coded monthly homepage hero billboards to highlight scheduled promotions and drive sales/traffic• Designed mobile site banners & affiliate banner advertisements

Served as the lead Project Manager for the firm's top municipal technology projects, as well as managed online application development and B2B direct marketing planning & execution.• Maintained flagship website (news updates, events calendar, downloadable resources, general content)• Produced co-branded project & event websites• Produced (email optimized) electronic invitations & registration landing pages• Maintained bi-monthly electronic newsletters