I am accountable for developing and directing marketing plans for enterprise brands focused on revenue, customer growth, and brand-building initiatives. I have demonstrated experience performing market research, generating insights from data, and creating successful marketing and advertising campaigns. I help brands create and implement integrated marketing strategies that:a) acquire new customersb) increase market sharec) lower acquisition costsd) penetrate new markets

I demonstrated creative problem-solving skills and attention to detail by delivering strategies and action plans while working collaboratively with large and publicly traded employers with complex strategic initiatives.

I was Account Manager for key clients at the creative agency implementing traditional and digital campaigns.

I developed the marketing strategy focused on new customer acquisition for iHerb's global direct-to-consumer ecommerce business (a.k.a. cross border commerce) that doubled revenue over a 3-year period. iHerb is an international online retailer of nutritional supplement and wellness products, bath and beauty, specialty grocery items, superfoods, kids and babies, pets, creams and lotions, aromatherapy, and fitness products.iHerb carries over 35,000 products from 1,200 trusted brands and ships to more than 150 countries. In its first year as a Google Trusted Store, iHerb processed more than 1 million orders, while maintaining a track record of 99.9 percent of its orders being issues-free and 99-percent on-time domestic shipping. The company has been ranked number one by Consumer Labs seven years in a row, received the StellaService Elite Seal in 2015, and was the only company in the household/personal items category in the top 25. As of August 3, 2015, iHerb supports 45 local currencies and 6 languages.Highlights of accomplishments:* Led and secured global top-level domains for cross-border growth strategy.* Directed the website translation of 60% of the product descriptions across 6-languages.* Filed and secured trademark registration in over 100 countries to protect corporate intellectual property interest.* Managed the P&L for a multi-million marketing budget that balance growth, retention, and customer lifetime value goals. * Doubled revenue over a 3 year period while maintaining a target cost per acquisition.* Internal champion to select and implement several technology platforms including Google Analytics Premium, Google Tag Manager, DoubleClick Search, HootSuite Enterprise, and Oracle Social Relationship Management. * Secured training and certification of SEM staff on Yandex Search.* Led the team to launch international search campaigns on Yandex (Russia), Baidu (China), Yahoo Japan (Japan), & Daum (Korea).

I translated the client’s business goals and developed successful digital marketing campaigns that included SEO, Paid Search, Display, Mobile, and Social Media for campaign execution. I also led new business pitches.WebMetro was an advertising agency that was an early adopter of digital marketing. In August 2012, WebMetro was named to the Inc 5000 (ranking 1313 out of 5000) for achieving a 235% growth rate from 2008 to 2011. From 2007-2012, WebMetro was recognized by BtoB Magazine as a Top Interactive Agency each year. In July 2013, WebMetro was acquired by TeleTech Holdings, Inc. (NASDAQ: TTEC), and was rebranded as Revana Digital. In January 2018, TeleTech sold Revana Digital to The Search Agency. In Dec. 2019, ForwardPMX acquired The Search Agency.