•Build and manage the creative team including UI/UX designers, digital strategists, and content writers.•Manage and cultivate career development for each team member.•Review work, troubleshoot, and provide feedback in a way that cultivates individual growth.•Design and manage all creative department processes.•Oversee all project timelines and task allocation amongst the internal team.•Guide and direct the creative team in the production of all digital materials.•Ensure… Show more •Build and manage the creative team including UI/UX designers, digital strategists, and content writers.•Manage and cultivate career development for each team member.•Review work, troubleshoot, and provide feedback in a way that cultivates individual growth.•Design and manage all creative department processes.•Oversee all project timelines and task allocation amongst the internal team.•Guide and direct the creative team in the production of all digital materials.•Ensure visual communication and brand standards are met for each client.•Lead website design projects and digital marketing strategies from initial planning to implementation and analysis for select clients.•Communicate with clients regularly to maintain healthy relationships. Show less

•Initiated market research for various clients to increase brand awareness and drive ROI.•Collaborated and communicated professionally with partners and internal teams.•Devised prototypes to illustrate an optimal user experience including developing the information hierarchy and ways of funneling traffic through content.•Stayed abreast of UX and ADA compliance best practices as well as website design trends.•Worked with Digital Strategist to ensure brand cohesion across all… Show more •Initiated market research for various clients to increase brand awareness and drive ROI.•Collaborated and communicated professionally with partners and internal teams.•Devised prototypes to illustrate an optimal user experience including developing the information hierarchy and ways of funneling traffic through content.•Stayed abreast of UX and ADA compliance best practices as well as website design trends.•Worked with Digital Strategist to ensure brand cohesion across all digital platforms.•Executed marketing materials for social media, blogs, eBooks, brand guidelines, etc. as needed. Show less

•Collaborated with internal team members to deliver viable website designs for various clients.•Planned and conducted user research and competitive analysis.•Created user stories and personas for target audiences.•Determined information architecture and created sitemaps.•Devised prototypes and wireframes.•Designed styleboards and mockups.

•Developed print and digital marketing materials including logos, ads, posters, invitations, and brochures for corporate events, team incentives, and internal marketing initiatives.

•Directed and coached designers and photographers throughout the creative process.•Partnered with internal departments and external vendors to create, design, plan, and deliver products that visually communicated pertinent information.•Delivered print design for materials such as catalogs, magazines, logos, identity packages, trade shows, posters, and print advertising.•Managed project timelines.•Successfully planned and managed the creative department budget.

•Planned and managed multi-faceted and specialized projects from creation through delivery.•Trained, supervised, and managed junior designers and interns to meet deliverable standards and advance their skills.•Assisted with planning and directing photoshoots. Retouched product and client photography as needed.•Delivered print design for materials such as catalogs, books, magazines, logos, posters, and brochures.•Handled all project timelines and client communication.

•Brainstormed and conceptualized design solutions that met the objectives of individual projects.•Designed marketing and promotional materials while maintaining brand continuity.•Honed skills in color theory, typography, and visual balance.

•Consulted with clients to determine project parameters such as purpose, goals, scope, and budget.•Created print design materials such as ads, brochures, logos, catalogs, presentations, posters, and invitations for various clients. Industries included business, direct sales, hospitality, religion, apparel, insurance, law, and healthcare.