Rakela Williams Email & Phone Number

Miami, Florida, United States

Oversee the procurement of all packaged products including hotels, activities and transportation suppliers ensuring favorable rates and quality of goods. Travel extensively throughout the US, Canada and Caribbean to connect with local vendors, negotiate agreements, set terms, design experiences and contract partners that match Excursionist’s brand.

Miami, Florida, United States

Designed and executed events for Fortune 500 clients ensuring flawless execution of once-in-a-lifetime incentive trips. Sourced suppliers, customized experiences, worked with team to develop unique concepts then saw through to completion. Created proposals, pitched ideas, successfully closed business then executed events managing suppliers, payments and.

Austin, Texas Area

Identified, developed and executed experiential marketing strategies to launch AT&T U-verse in Austin. Exceeded retail goals by more than 200% securing program extension. Optimized productivity of team of 8 through training, coaching and reward incentive program. Set up events throughout the city identifying locations, executing marketing strategy, set up.

Dallas/Fort Worth Area

Negotiated event contracts maximizing budget while maintaining strong event presence for Frito Lay.Optimized routing and product distribution to reach targeted demo. Worked effectively in a heavily cross-functional, fast paced environment. Oversaw team training and coaching. Managed brand presence and maketing at events from set up to crowd engagement.

National

Planned and executed national events for the Fox Sports Radio Tailgate Tour, Man vs. Food Bite Tour, and Ralph Lauren Polo Prep Rally. Each tour consisted of 10 plus brands operating as a mini traveling festival where I served as point. Helped each brand come up with activation activities to help engage consumers to reach lead generation and brand affinity.

Developed an array of turnkey digital, print, CD, CPG and experiential programs from concept to completion, trafficked projects, coordinated in-market events, created sales collateral, generated program analytics and recaps.

Division focused to generate revenue beyond on-air spots. Produced print marketing programs, trafficked projects, led production meetings and functioned as point to clients. Promotion added responsibilities: leading in-market events as onsite point, modifying processes to reduce errors, maintaining marketing website, generating sales and marketing.

Managed logistics required to execute local events for a national client activation program including, research and negotiation, market development of assigned markets, creative client activation ideation and execution, overseeing local team and managing event website.

Jackson, Tennessee Area

Internship as part of Chips Quinn Scholarship award. Wrote articles for arts & entertainment, sports, news and editorial that were published in print and online meeting strenuous daily deadlines; circulation over 125,000.

Dallas/Fort Worth Area

Promoted from intern to assist in the production of events, execute sponsorships and generate ideas to reach revenue goals.